Soc26: Socio-cultural Influences Flashcards
Gender
- some sports offer more opportunities to one sex over the other
- for example, a boy who loves netball will find it hard to get a team
- more men play sport than women in the uk
Age
- ## some competitive events may have age restrictions. For example, the minimum age to run the London Marathon is 18
Commercialisation
making something available on the market; using something to make a profit.
Media
the main means of mass communication (television, radio, newspapers and internet).
Advantages of commercialisation
-promotion of elite sport tied with support for grass root level sport
-make people aware of sports they didn’t know about
-can support athletes who otherwise might not be able to take sport
Disadvantages of commercialisation
-sponsors may demand things that oppose beliefs held by individuals
-seat prices for events may be too expensive for many people
-sponsors can determine when and where events are shown
Deviance
Behaviour that falls outside the norms or what is thought to be acceptable
Negative deviance
Deviance that has a detrimental effect
Positive deviance
Deviance where there is no intention to cause harm or break the rules
Sportsmanship
Qualities of fairness, following rules, being gracious in defeat or victory
Gamesmanship
Bending the rules/laws of a sport without actually breaking them