Research Methods Chapter 8 Flashcards
The tendency either to agree or disagree
Acquiescence Response Set
A written descriptor for a point on a rating scale
Anchor
A list of response categories that respondents check if appropriate
Checklist
A question that forces participants to choose from a set of predetermined responses
Closed-Ended Question
An item that directs participants to different follow-up questions depending on their response
Contingency Question
A question that combines two or more issues or attitude objects
Double-Barreled Question
A sentence construction that includes two negatives
Double Negative
On a questionnaire or interview protocol, exhaustive refers to response categories that include all possible responses; in descriptive statistics, exhaustive refers to a set of intervals that cover the complete range of data
Exhaustive
A rating scale on which all points are anchored
Fully Anchored Rating Scale
The set of words forming a question or statement
Item Stem
A question that suggests a certain answer
Leading Question
A type of summated rating scale invented by Rensis Likert
Likert Scale
A question containing emotionally charged words
Loaded Question
A questionnaire that includes a mixture of open-ended and closed-ended items
Mixed Questionnaire
On a questionnaire or interview protocol, mutually exclusive refers to response categories that do not overlap (i.e., they are separate or distinct); in descriptive statistics, it’s the property that intervals do not overlap at any point
Mutually Exclusive
A rating scale that includes a set of numbers with anchored endpoints
Numerical Rating Scale
A question that allows participants to respond in their own words
Open-Ended Question
The preliminary test of your questionnaire
Pilot Test
Providing exactly the same stimulus to each research participant
Principle of Standardization
A questionnaire based on open-ended items and typically used in exploratory or qualitative research
Qualitative Questionnaire
A questionnaire based on closed-ended items and typically used in confirmatory or quantitative research
Quantitative Questionnaire
A self-report data-collection instrument filled out by research participants
Questionnaire
The ordering of responses in ascending or descending order
Ranking
A continuum of response choices
Rating Scale
The tendency to respond in a specific direction regardless of content
Response Set
An item on which a lower score indicates a higher level on a construct of interest (also called a reverse-scored item)
Reverse-Worded Item
A scaling technique in which participants rate a series of objects or concepts
Semantic Differential
The tendency to provide answers that are socially desirable
Social Desirability Response Set
A multi-item scale that has the responses for each person summed into a single score
Summated Rating Scale
Has participants verbalize their thoughts and perceptions while engaged in an activity
Think-Aloud Technique
Participants read and complete a survey instrument that is developed for and located on the Internet
Web Surveys
