Research Methods Chapter 8

Question 1

The tendency either to agree or disagree

Answer 1

Acquiescence Response Set

Question 2

A written descriptor for a point on a rating scale

Answer 2

Anchor

Question 3

A list of response categories that respondents check if appropriate

Answer 3

Checklist

Question 4

A question that forces participants to choose from a set of predetermined responses

Answer 4

Closed-Ended Question

Question 5

An item that directs participants to different follow-up questions depending on their response

Answer 5

Contingency Question

Question 6

A question that combines two or more issues or attitude objects

Answer 6

Double-Barreled Question

Question 7

A sentence construction that includes two negatives

Answer 7

Double Negative

Question 8

On a questionnaire or interview protocol, exhaustive refers to response categories that include all possible responses; in descriptive statistics, exhaustive refers to a set of intervals that cover the complete range of data

Answer 8

Exhaustive

Question 9

A rating scale on which all points are anchored

Answer 9

Fully Anchored Rating Scale

Question 10

The set of words forming a question or statement

Answer 10

Item Stem

Question 11

A question that suggests a certain answer

Answer 11

Leading Question

Question 12

A type of summated rating scale invented by Rensis Likert

Answer 12

Likert Scale

Question 13

A question containing emotionally charged words

Answer 13

Loaded Question

Question 14

A questionnaire that includes a mixture of open-ended and closed-ended items

Answer 14

Mixed Questionnaire

Question 15

On a questionnaire or interview protocol, mutually exclusive refers to response categories that do not overlap (i.e., they are separate or distinct); in descriptive statistics, it’s the property that intervals do not overlap at any point

Answer 15

Mutually Exclusive

Question 16

A rating scale that includes a set of numbers with anchored endpoints

Answer 16

Numerical Rating Scale

Question 17

A question that allows participants to respond in their own words

Answer 17

Open-Ended Question

Question 18

The preliminary test of your questionnaire

Answer 18

Pilot Test

Question 19

Providing exactly the same stimulus to each research participant

Answer 19

Principle of Standardization

Question 20

A questionnaire based on open-ended items and typically used in exploratory or qualitative research

Answer 20

Qualitative Questionnaire

Question 21

A questionnaire based on closed-ended items and typically used in confirmatory or quantitative research

Answer 21

Quantitative Questionnaire

Question 22

A self-report data-collection instrument filled out by research participants

Answer 22

Questionnaire

Question 23

The ordering of responses in ascending or descending order

Answer 23

Ranking

Question 24

A continuum of response choices

Answer 24

Rating Scale

Question 25

The tendency to respond in a specific direction regardless of content

Answer 25

Response Set

Question 26

An item on which a lower score indicates a higher level on a construct of interest (also called a reverse-scored item)

Answer 26

Reverse-Worded Item

Question 27

A scaling technique in which participants rate a series of objects or concepts

Answer 27

Semantic Differential

Question 28

The tendency to provide answers that are socially desirable

Answer 28

Social Desirability Response Set

Question 29

A multi-item scale that has the responses for each person summed into a single score

Answer 29

Summated Rating Scale

Question 30

Has participants verbalize their thoughts and perceptions while engaged in an activity

Answer 30

Think-Aloud Technique

Question 31

Participants read and complete a survey instrument that is developed for and located on the Internet

Answer 31

Web Surveys