push and pull factors Flashcards
what are push factors
motivate a firm to look at business opportunities in other countries
push business away from domestic business
may be struggilign to increase proficibilaity or survive in current market
what are twoo examples of push factors
ssaturation-saturated market, where all consumer demand is beingmet
crowed and little chance for growth
may want to locate in unstaured oversea makrtes to increase sales
competition-high levels of comp can affect profitbtibilty therefore forcing a business to go abroad
chnges in govermentmets plicies-if taxes rise, amy also force businesss to go abroad
what are pull factors
something which makes it attractive for a business to trade abroad
examples two pull factors
spreading of risk-if spread in more counteries, then if sales decline in one coutnry, wont affect the business as much
more it spreads it risk, the more stable it will be
economies of scale-ahcive global econimues of scale, reduce their unit costs expanding abroad. strong pull factor for firms that need global economies of scale in order to survive and grow
other pull factors
lower production cots
cheaperr raw materials
cheaper labrour
higher avalibility to resources
moving abroad can extend products life cycle
product may be in declining stage in domestic makret but growth stage in emerging market