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business paper 1
> global mergers and joint ventures > Flashcards
global mergers and joint ventures Flashcards
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business paper 1
(54 decks)
meeting customers needs
globalisation
MNCS
entrepreneurs and leaders
managing people
risks and uncertainties
effects of MNCS
controlling MNCS
supply and demand
interpretating elasticity of demand
income elasticity of demand
design mix
promotion and branding
pricing strategies
distribution
marketing strategy
boston matrix
mass marketing strategy and niche marketing strategy
customer loyaly and loyalty cards
employees
working contracts
recuritment and training
organisational structures
efficiency
motivational theories
leadership styles
entrepreneus
forms of businesses
growing economies
international trade
trade liberilisation
trade liberilisation
protectionism and trading blocs
trading blocs
push and pull factors
offshoring and outsourcing
adv and dis of locating abroad
assessing a country as a market
assessing a country as a prodcution location
mergers and joint ventures
adv and dis
types of branding
effects of MNCS
controlling MNCS
global mergers and joint ventures
assessing the country as a market
assessing country as a production location
global mergers and joint ventures
global marketing strategies
global niche markets
effects of MNCS
MNCS and ethics
market segmentation
globalisation
