mass marketing strategy and niche marketing strategy

Question 1

mass makreting straegy

Answer 1

needs to appeal to WHOLE market
intended to appeal to widde audience
to be mass appeal, may have to simialr to a lot of comeptiors
therefore, needs to promote andd adversitse product a lot to gain sales

e.g using spondsorphisps and product endorsement deals

expensive adversiing campaigns

customer loyalty cards and saver schemas

Question 2

niche makreting strategy

Answer 2

more focus on making a prodict which is differentiated/unique

more specialised an rewures business to have done lots of market research
need to find more cost-effective ways of rasing awareness as do not have big budgets t spedn on expensive adversiting campaigns

may focus more on gaining customer loyasty e.g by using strong customer service, introducing loyalty schemes etc

Question 3

B2B marketing

Answer 3

sale of one business product to another business
e.g marketing of a surgical glove to a local hospital trust

Question 4

B2C marketing

Answer 4

marketing the sale of a bsuienss product to a consumer
e.g ready measl to shoppers in supermaket