promotion and branding

Question 1

what are the names of the three types of branding

Answer 1

Manufacturer braidning
Own bradning
Product bradning
study tip: MOP

Question 2

manufacturere bradning

Answer 2

how a business presentsitself
within cooperate brand, many seperate product brands aimed at different groups of consumers

Question 3

product branding

Answer 3

relates to specific individual products cooperate bradn makes
have own logo and slogan but may have coperate bradn included in its packaging

Question 4

own branding

Answer 4

brands that are in house to a supermarket r retailer

adv-consuemrs can get product at a lower price/good alterntive

dis-people can associate chaper price and own brand as being lower quality

Question 5

rebranding

Answer 5

changing a design, prokmtoion or pricing

type of marketing strategy

Question 6

strong bradning benefits

Answer 6

adds value to products

consumer percieves product as high qaulity, loyal to brand and repeated purchases

Question 7

emtioanl bradning

Answer 7

bradning a product to match the lifestyle, aspirations and values of consumers to rrigger an emotional repsonse