customer loyaly and loyalty cards Flashcards

1
Q

customer loyalty

A

important for repeated pruchases
key aspect of builin strong customer loyalty, having strong customer sevrice before and after sale
after important as may need help after buying it. f they get help, customer may feel more valued and more liekly to return to the business
good customer service included offering drinkw hen tehy get therir, having luxury waiting room etc

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2
Q

loyalty cards

A

helps make customers return reguraly/good if makretb has a lot of comeptitiors
e.g starbucks get 1 stamp each time buy a drink
after certain amount of stamps, get free drink
encourages customers to regualry return to that business

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3
Q

saver schemas

A

customers collect points based on amount they spend

e.g tesco clubcards

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