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Madeline Rose
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Decks in this class (54)
meeting customers needs
Market,
Mass market,
Adv and dis of mass markets
30
cards
globalisation
What is globalisation,
What does global trade mean,
What is gdp
43
cards
MNCS
Adv of mncs,
Dis of mncs,
5
cards
entrepreneurs and leaders
Entrepreneur definition,
Setp 1 creating and setting up a ...,
Bringing innovation to the busine...
16
cards
managing people
How are staff an asset,
How are staff a cost,
What is a contract of employment
10
cards
risks and uncertainties
Risk,
Unertainities,
Product orinetation
28
cards
effects of MNCS
Multinational cooperation definition,
Adv of mncs on local econimies,
Dis of mncs on local economies
9
cards
controlling MNCS
Who try to control activties of mncs,
What two ways can governement att...,
Government can change the law to ...
7
cards
supply and demand
What is demand,
What is supply,
Factors affecting demand
5
cards
interpretating elasticity of demand
Price elasticity of demand clacua...,
What is price elasticity of dmeand,
What does it mean if the price of...
6
cards
income elasticity of demand
Income elasticity of demand calcu...,
What does income elasticy of dema...,
Normal products and inferiro prod...
4
cards
design mix
What are the 3 features of the de...,
Changing social trends,
3
cards
promotion and branding
What are the names of the three t...,
Manufacturere bradning,
Product branding
8
cards
pricing strategies
Price skimming,
Adv of price skimming,
Dis of price skimming
12
cards
distribution
Distribution definition,
What are retailers,
What are wholesalers
14
cards
marketing strategy
What does a product life cycle show,
What are the names of the 5 parts...,
Development stage
10
cards
boston matrix
What does the boston marix do,
What are the names of the 4 parts...,
Quesiton marks
8
cards
mass marketing strategy and niche marketing strategy
Mass makreting straegy,
Niche makreting strategy,
B2b marketing
4
cards
customer loyaly and loyalty cards
Customer loyalty,
Loyalty cards,
Saver schemas
3
cards
employees
How are employees an asset of a b...,
How are emplyees a cost to a busi...,
What is wage
7
cards
working contracts
Full or part time contracts,
Zero hour contracts,
Dis of zero hour contracts
12
cards
recuritment and training
What is recuritment,
What are the stages of recuriment,
What are the 3 poential ways a bu...
22
cards
organisational structures
What does a heirarchy show,
What is the chain of command,
What the names of the people who ...
16
cards
efficiency
What is larbour intensive,
Example of labour itnesive business,
Adv of labour intensive business
7
cards
motivational theories
Talyors scientifc managemnt,
Dis of taylors theory,
Adv of taylors theory
7
cards
leadership styles
What are the names of the 5 diffe...,
Autocratic leadership style
16
cards
entrepreneus
Entrepeaurn definiton,
How do entrepreurs create and set...,
Running and developing the busine...
21
cards
forms of businesses
What is a sole trader,
Unlimited liability,
Adv of sole trader
5
cards
growing economies
Globalisation,
What is gdp,
How is gdp measured
10
cards
international trade
What is international trade,
What are imports,
What are exports
12
cards
trade liberilisation
0
cards
trade liberilisation
0
cards
protectionism and trading blocs
What is protectionism,
What are tarrifs,
Quotas
9
cards
trading blocs
What is trading bloc,
Examples of trading blocs,
Adv of a trading bloc
4
cards
push and pull factors
What are push factors,
What are twoo examples of push fa...,
What are pull factors
7
cards
offshoring and outsourcing
What is offshoring,
Adv of offshoring,
Dis of offshoring
5
cards
adv and dis of locating abroad
Non financial benefits of locatin...,
Non financial dis of locating aborad,
What is outsourcing
6
cards
assessing a country as a market
What are the five things business...,
Frims need to look at how much mo...,
Some counteries will be easier to...
7
cards
assessing a country as a prodcution location
0
cards
mergers and joint ventures
What is a joint venture,
What is a merger,
Why does a business choose to bec...
4
cards
adv and dis
Mass market definition,
Niche market definition,
Mass market adv
148
cards
types of branding
Manufacturer branding,
Product branding,
Own branding
5
cards
effects of MNCS
What is a mncs,
Adv of mncs on local eocnomies
10
cards
controlling MNCS
What are the 3 ways of controllin...,
Goverment legislation in controll...,
Chnages in policies in controllin...
9
cards
global mergers and joint ventures
1
cards
assessing the country as a market
What will firms look at when asse...,
2
cards
assessing country as a production location
Factors assessing a country as a ...
1
cards
global mergers and joint ventures
Joint venture,
What is a global merger,
Why would a business become a joi...
6
cards
global marketing strategies
Ethnocentric approach definition,
Adv of ethnocentric approach,
Dis of ethnocentirc approach
9
cards
global niche markets
What is it,
Adv of a global niche market,
Dis of global niche makekts
3
cards
effects of MNCS
A,
Dis of mncs in local economies,
Transfer pricing
6
cards
MNCS and ethics
Ethics,
2
cards
market segmentation
Ma,
Names of different segments,
Makret mapping
115
cards
globalisation
What is globalisation,
Gdp,
Other indicators of growth
54
cards
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business paper 1
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