mergers and joint ventures Flashcards
what is a joint venture
where two or most firms work together on a joint project
share profits in the venture
what is a merger
where two or more firms from different countries agree to become a single business
why does a business choose to become merger or joint venture
spears risk
effects of a downturn in one country’s market are likely to have small impact as sales in other firms markets may not fall as much or may even rise
access to different markets
avoid govermmnment restrictions
securing resources and supplies
can give access to help it secure supplies of raw materials and other resources
one of the firms in the joint venture or merger amy have good business relationship with a particular supllier, which other firm may want
intellectual property
includes copyrights and parents for intentions
patent held by one from prevents others from copying its work for certain period of time
could merge into well known international brand name meaning can gain customers who are already loyal to exiting brand