Purcome midL3 Flashcards
Factor to consider in evaluating messages
Linguistic Landscape
Geosemiotics
Kinds of signs
Online Landscape
is the “ Displayed Language “ in a particular space e.g.advertisement s , billboards and other signs
Linguistic Landscape
is the study of “Social meaning” of the materials placements of signs and discourses and of our actions in the material world. (Mooney and Evans 2015).
Geosemiotics
Principles of Geosemiotics
Indexicality
Dialogicality
Selection
Meaning was given to a
sign by a place the sign
was put in.
Indexicality
Signs have double
meaning, and they
corresbond to each
other,
Dialogicality
One does not see all sign
Selection
Kinds of Signs
Regulatory
Infrastructural
Commercial
Transgressive
It indicates authority and is legal
or official prohibitions
Regulatory
It labels things or directs for the maintenance of a building or any.
Infrastructural
Advertises that promotes a product, and event, or service in commerce.
Commercial
Unsanctions urban text. It violates (intentionally or accidentally the conventional semiotics or in a wrong place.
Transgressive
The more we delve into social media the more we expand out cultural perspectives
online lanscape
How to Evaluate messages?
- All media messages are “constructed”.
- Media have embedded values and points of view.
- Each person interprets messages differently.
- Media have commercial, ideological or political interests.
- Media messages are constructed using a creative language having its own
rules.
It is a decision that later turns out to be wrong. You might feel that you made a wrong choice if you are not satisfied with the outcome of the decision.
MISTAKE
An error is more formal word and is generally used when the chosen action is compared to a set of rules. The action is considered to be wrong if it is different to the rules .
ERROR
Is the study of words, how they are used in sentences, and how they change in different situation.
The study of sentence structure.
Rules and examples shown how the language should be used.
Grammar
The principal method of human communication, consisting of words used in a structured and conventional way and conveyed by speech , writing , or gesture.
Language
Approach to grammar that is concerned with describing the use of language by native to non- native speakers without reference to proposed norms of correctness or advocacy of rules based on norms.
Descriptive Grammar
Approached to grammar that is concerned with establishing norms of correct and incorrect usage and formulating rules based on these norms to be followed by users of the language.
Prescriptive Grammar
consisting of multiple letters, symbols or sentences
written or printed work
Text
The act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of
mobile devices, desktops/laptops, or other type of
compatible computer
Texting
a communication in writing, in speech, or by signals and symbols
Message
The study of sign and symbols, and their use as interpretation
Semiotic
The 2 proponent of semiotic
Ferdinand de Sassure
Charles Sandes Pierce
a successful understandable form of communication
Sign
Key component of sign
Signifier and signified
-physical forms of a sign used to convey meaning such as sounds, images or letters, or any materials that signifies.
Signifier
- it is personal interpretation of a signifier or the concept that a signifier refers to, the meaning it conveys.
Signified
Form of signifiers
icon
symbol
Index
A physical resemblance to the
object — map, sound or picture.
Icon
No physical resemblance such
as toilet door, brand or warning sign.
Symbol
The physical connection between
a signifier and the signified. It means that the signifier cannot exist without the physical presence of the signified.
Two component of signified
Detonation
Connotation
Literal meaning of
sign.
Denotation
Meaning to the
individual
Connotation
A Diverse array of media technologies that reaches a large audience via mass communication
Mass media
the distribution of information via large scale to a wide rang of people
Mass communication
A text may be defined as
multimodal when it combines two or more semiotic system. Linguistic: vocabulary, structure, grammar of oral/written language. Visual: color, vectors and viewpoint in still and moving images.
Additional type of multimodal text
Transmedia
These include the use of various platforms in storytelling involving the audience. The use of additional material in story telling combined with digital platforms enable a more participative story telling experience that may be used in entertainment, in advertising or business and for social change.
TRANSMEDIA
