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BLOCK 4 > Purcome midL3 > Flashcards

Purcome midL3 Flashcards

1
Q

Factor to consider in evaluating messages

A

Linguistic Landscape
Geosemiotics
Kinds of signs
Online Landscape

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2
Q

is the “ Displayed Language “ in a particular space e.g.advertisement s , billboards and other signs

A

Linguistic Landscape

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3
Q

is the study of “Social meaning” of the materials placements of signs and discourses and of our actions in the material world. (Mooney and Evans 2015).

A

Geosemiotics

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4
Q

Principles of Geosemiotics

A

Indexicality
Dialogicality
Selection

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5
Q

Meaning was given to a
sign by a place the sign
was put in.

A

Indexicality

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6
Q

Signs have double
meaning, and they
corresbond to each
other,

A

Dialogicality

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7
Q

One does not see all sign

A

Selection

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8
Q

Kinds of Signs

A

Regulatory
Infrastructural
Commercial
Transgressive

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9
Q

It indicates authority and is legal
or official prohibitions

A

Regulatory

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10
Q

It labels things or directs for the maintenance of a building or any.

A

Infrastructural

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11
Q

Advertises that promotes a product, and event, or service in commerce.

A

Commercial

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12
Q

Unsanctions urban text. It violates (intentionally or accidentally the conventional semiotics or in a wrong place.

A

Transgressive

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13
Q

The more we delve into social media the more we expand out cultural perspectives

A

online lanscape

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14
Q

How to Evaluate messages?

A
  • All media messages are “constructed”.
  • Media have embedded values and points of view.
  • Each person interprets messages differently.
  • Media have commercial, ideological or political interests.
  • Media messages are constructed using a creative language having its own
    rules.
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15
Q

It is a decision that later turns out to be wrong. You might feel that you made a wrong choice if you are not satisfied with the outcome of the decision.

A

MISTAKE

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16
Q

An error is more formal word and is generally used when the chosen action is compared to a set of rules. The action is considered to be wrong if it is different to the rules .

A

ERROR

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17
Q

Is the study of words, how they are used in sentences, and how they change in different situation.
The study of sentence structure.
Rules and examples shown how the language should be used.

A

Grammar

18
Q

The principal method of human communication, consisting of words used in a structured and conventional way and conveyed by speech , writing , or gesture.

A

Language

19
Q

Approach to grammar that is concerned with describing the use of language by native to non- native speakers without reference to proposed norms of correctness or advocacy of rules based on norms.

A

Descriptive Grammar

20
Q

Approached to grammar that is concerned with establishing norms of correct and incorrect usage and formulating rules based on these norms to be followed by users of the language.

A

Prescriptive Grammar

21
Q

consisting of multiple letters, symbols or sentences
written or printed work

A

Text

22
Q

The act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of
mobile devices, desktops/laptops, or other type of
compatible computer

A

Texting

23
Q

a communication in writing, in speech, or by signals and symbols

A

Message

24
Q

The study of sign and symbols, and their use as interpretation

A

Semiotic

25
Q

The 2 proponent of semiotic

A

Ferdinand de Sassure
Charles Sandes Pierce

26
Q

a successful understandable form of communication

A

Sign

27
Q

Key component of sign

A

Signifier and signified

28
Q

-physical forms of a sign used to convey meaning such as sounds, images or letters, or any materials that signifies.

A

Signifier

29
Q
  • it is personal interpretation of a signifier or the concept that a signifier refers to, the meaning it conveys.
A

Signified

30
Q

Form of signifiers

A

icon
symbol
Index

31
Q

A physical resemblance to the
object — map, sound or picture.

A

Icon

32
Q

No physical resemblance such
as toilet door, brand or warning sign.

A

Symbol

33
Q

The physical connection between
a signifier and the signified. It means that the signifier cannot exist without the physical presence of the signified.

A
34
Q

Two component of signified

A

Detonation
Connotation

35
Q

Literal meaning of
sign.

A

Denotation

36
Q

Meaning to the
individual

A

Connotation

37
Q

A Diverse array of media technologies that reaches a large audience via mass communication

A

Mass media

38
Q

the distribution of information via large scale to a wide rang of people

A

Mass communication

39
Q

A text may be defined as
multimodal when it combines two or more semiotic system. Linguistic: vocabulary, structure, grammar of oral/written language. Visual: color, vectors and viewpoint in still and moving images.

A
40
Q

Additional type of multimodal text

A

Transmedia

41
Q

These include the use of various platforms in storytelling involving the audience. The use of additional material in story telling combined with digital platforms enable a more participative story telling experience that may be used in entertainment, in advertising or business and for social change.

A

TRANSMEDIA

BLOCK 4 (45 decks)

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