Purcom final Long quiz lesson1 Flashcards
BASICS OF WRITING
PURPOSE
READER / AUDIENCE
Purpose of job writing
a. create/build a record
b. to request or provide information
c. to persuade
-written materials sent by subordinates to superiors from bottom to top
UPWARD COMMUNICATION
UPWARD COMMUNICATION ways
PRODUCTION MANAGER
ASSISTANT PRODUCTION
SUPERVISOR
WORKER
- materials sent to people who are of equal status
LATERAL COMMUNICATION
LATERAL COMMUNICATION Ways
PURCHASE
PRODUCTION
QUALITY CONTROL
SALES
MANAGER
MANAGER
MANAGER
MANAGER
- sent by superiors to their subordinates. from top to bottom
DOWNWARD COMMUNICATION
DOWNWARD COMMUNICATION Ways
PRODUCTION MANAGER
ASSISTANT PRODUCTION
SUPERVISOR
WORKER
- intended for workers outside the workplace
ex. *Advertisement
*Media Interaction
*Notices
*Letters
*Telephonic Conversations
OUTWARD COMMUNICATION
- expresses your attitude toward a person or thing
-it is how you regard or consider a person
TONE
-is a letter from one company to another, or between such
organizations and their customers, clients, or other external parties
BUSINESS LETTER
PARTS OF A BUSINESS LETTER
HEADING
RECIPIENT’S ADDRESS
SALUTATION
BODY
COMPLIMENTARY CLOSE
SIGNATURE LINE
It contains the return address with the date on the last time.
HEADING
this is the address you are sending your letter to.
RECIPIENT’S ADDRESS
greeting in a business letter is always formal. Often begins
with Dear {Person’s name}
SALUTATION