PMM 6E Chp. 9

Question 1

Marketing

Answer 1

A process through which customer needs are identified and a demand is developed for particular products or services

Question 2

Product

Answer 2

The Meeting

Question 3

Place

Answer 3

The location of the meeting

Question 4

Price

Answer 4

The price of the meeting (i.e. registration fee)

Question 5

Promotion

Answer 5

Creating adequate awareness and intrinsic benefits of attending are the cornerstones of promotion

Question 6

People

Answer 6

Target audience or actual meeting registrants and attendees.

Question 7

Target Market

Answer 7

Consumers to whom the host organization wants to sell its products and services

Question 8

Direct Competition

Answer 8

Exists in the form of similar meetings, including those occurring in various forms.

Question 9

Indirect Competition

Answer 9

Exists in the form of certification programs, self-study programs, and university courses.

Question 10

Public Relations

Answer 10

Currently defined and publicly accepted as a strategic communication process that builds mutually beneficial relationships between organizations and their publics

Question 11

Intellectual Property

Answer 11

The owner/person having legal ownership of the work not just possession or creator status

Question 12

Search Engine Optimization (SEO)

Answer 12

The use of repetitive words and phrases to promote visibility in online searches and use this knowledge to full advantage factoring any associated costs into the budget

Question 13

Social Marketing

Answer 13

The application of commercial marketing principles to health, social, and quality of life issues. Seeking to influence social behaviors and not benefit the marketer but to benefit the target audience and the general society.

Question 14

Sponsorship

Answer 14

Strategic relationship between meeting organizers/hosts and commercial or non-profit entities, translating into a mutually beneficial affiliation.