PMM 6E Chp. 2 Flashcards
Strategic Meetings; Aligning with the Organization
Strategic Planning
Communication process that captures an organization’s aspirations and guides its activities. Addresses the organization’s long-term aspirations.
Organizational Strategy
Aligning meeting objectives with organizational goals
Strategic Thinking
Focusing on what is critical to the organization and its stakeholders. Asking insightful questions. Understanding the strategic planning process and the contents of the organization’s strategic plan.
Strategic Alignment
Aligning meetings and/or events with the organization’s strategy
SWOT
Strengths - Internal
Weaknesses - Internal
Threats - External
Opportunities - External
Corporate Social Responsibility
Represents a new organizational imperative aimed at meeting the needs of a local or global community. CSR integrates social and environmental issues into the strategic direction, decisions, goals and operations of an organization.
Business Continuity
Ensures that an organization’s critical business functions are not compromised when organizations respond to opportunities or threats.
Portfolio Management
An approach to understanding how all of the meetings and events are performing, in total, in the organization. Should involve managing both the efficiency (cost savings) and effectiveness (strategic impact) of all of the meetings that are held by the organization.
Strategic Meetings Management Program (SMMP)
Aimed at reducing costs and improving efficiency of meeting programs through the use of specialized technology to consolidate meeting spending.
Measurement
Uses a variety of methods to determine the value of an individual meeting (or group of related meetings)
Meeting Design
The purposeful shaping of the form and content of a meeting to deliver on crucial organizational objectives. It incorporates methods and technologies that connect, inform, and engage a broad range of relevant stakeholders before, during and after the meeting.
Advanced Logistics
Addresses the hospitality and environmental aspects of a meeting, i.e. venues, contracting, sourcing, travel arrangements, F&B, lodging, room and furniture arrangement, temperature, tech requirements, and decor.
Meeting Designer
Focuses on the form and content
Meeting Professional
Concentrates on logistics
Creative director
Develops the visual messaging, staging, and artistic elements.
Meeting Client
The person who sponsors or owns the meeting and is responsible for organizational results. Maybe internal or external.
Discovery Stage
The design team determines the viability of holding the meeting. This contains activities similar to the environmental scan and stakeholder analysis. High level organizational plans are reviewed.
Development Stage
Establishes the overall framework for the meeting and shapes its component parts, i.e. individual sessions or segments. The development of meeting objectives should include momentum toward action. Objectives are intended results and outcomes are achieved results.
Delivery Stage
Begins when the actual meeting takes place and involves the meeting execution and any mid-course adjustments that are made during the execution of the design.
Ongoing Impact Stage
The design team works with meeting clients to link the meeting to other communication activities so that the meeting itself and the results of the meeting continue to support the overall strategies of the organization on an ongoing basis.
