PMM 6E Chp. 2

Question 1

Strategic Planning

Answer 1

Communication process that captures an organization’s aspirations and guides its activities. Addresses the organization’s long-term aspirations.

Question 2

Organizational Strategy

Answer 2

Aligning meeting objectives with organizational goals

Question 3

Strategic Thinking

Answer 3

Focusing on what is critical to the organization and its stakeholders. Asking insightful questions. Understanding the strategic planning process and the contents of the organization’s strategic plan.

Question 4

Strategic Alignment

Answer 4

Aligning meetings and/or events with the organization’s strategy

Question 5

SWOT

Answer 5

Strengths - Internal
Weaknesses - Internal
Threats - External
Opportunities - External

Question 6

Corporate Social Responsibility

Answer 6

Represents a new organizational imperative aimed at meeting the needs of a local or global community. CSR integrates social and environmental issues into the strategic direction, decisions, goals and operations of an organization.

Question 7

Business Continuity

Answer 7

Ensures that an organization’s critical business functions are not compromised when organizations respond to opportunities or threats.

Question 8

Portfolio Management

Answer 8

An approach to understanding how all of the meetings and events are performing, in total, in the organization. Should involve managing both the efficiency (cost savings) and effectiveness (strategic impact) of all of the meetings that are held by the organization.

Question 9

Strategic Meetings Management Program (SMMP)

Answer 9

Aimed at reducing costs and improving efficiency of meeting programs through the use of specialized technology to consolidate meeting spending.

Question 10

Measurement

Answer 10

Uses a variety of methods to determine the value of an individual meeting (or group of related meetings)

Question 11

Meeting Design

Answer 11

The purposeful shaping of the form and content of a meeting to deliver on crucial organizational objectives. It incorporates methods and technologies that connect, inform, and engage a broad range of relevant stakeholders before, during and after the meeting.

Question 12

Advanced Logistics

Answer 12

Addresses the hospitality and environmental aspects of a meeting, i.e. venues, contracting, sourcing, travel arrangements, F&B, lodging, room and furniture arrangement, temperature, tech requirements, and decor.

Question 13

Meeting Designer

Answer 13

Focuses on the form and content

Question 14

Meeting Professional

Answer 14

Concentrates on logistics

Question 15

Creative director

Answer 15

Develops the visual messaging, staging, and artistic elements.

Question 16

Meeting Client

Answer 16

The person who sponsors or owns the meeting and is responsible for organizational results. Maybe internal or external.

Question 17

Discovery Stage

Answer 17

The design team determines the viability of holding the meeting. This contains activities similar to the environmental scan and stakeholder analysis. High level organizational plans are reviewed.

Question 18

Development Stage

Answer 18

Establishes the overall framework for the meeting and shapes its component parts, i.e. individual sessions or segments. The development of meeting objectives should include momentum toward action. Objectives are intended results and outcomes are achieved results.

Question 19

Delivery Stage

Answer 19

Begins when the actual meeting takes place and involves the meeting execution and any mid-course adjustments that are made during the execution of the design.

Question 20

Ongoing Impact Stage

Answer 20

The design team works with meeting clients to link the meeting to other communication activities so that the meeting itself and the results of the meeting continue to support the overall strategies of the organization on an ongoing basis.