EICM 9E Domain A

Question 1

Strategy

Answer 1

Involves the What and Why of a meeting, which drives the how or the planning of the meeting

Question 2

Strategic Planning

Answer 2

The process by which an organization develops its long range plan of action.

Question 3

SMART Objectives

Answer 3

Specific - should call out actions, results, behaviors that are to be achieved
Measurable - what element of the objective is to be measured and how
Attainable - challenging goals, yet realistic and within reach
Relevant - focused on what matters to the organization and participants
Time based - achievable by a certain time

Question 4

Mission Statement

Answer 4

Defines the purpose of the organization. It generally remains unchanged over time

Question 5

Goals

Answer 5

Broad and general; they are expected to be achieved over a long term horizon. Goals are used to achieve the mission

Question 6

Objectives

Answer 6

Specific and narrow and used to achieve a goal. Objectives tie directly to evaluation measures.

Question 7

Key Performance Indicator

Answer 7

Quantifiable measurements of critical success factors for an organization. Can be applied to events to measure how effectively goals and objectives are being met.

Question 8

Sustainable (a.k.a. Green Events)

Answer 8

Help reduce the impact of events on the environment and can improve the financial outcomes for organizations.

Question 9

APEX/ASTM Environmentally Sustainable Meeting Standards

Answer 9

A series of specific performance requirements often with metrics for both the planner and supplier to satisfy in 9 areas of event management:
1). Accommodations
2). AV
3). Communications
4). Destination Selection
5). Exhibits
6). F&B
7). Meeting Venue
8). On-site Office
9). Transportation

Question 10

ISO 20121

Answer 10

An international process oriented management program which requires organizations to have defined systems in place to implement sustainable practices. Processes to track and record performance

Question 11

GRI EOSS

Answer 11

An international protocol for reporting on sustainable events. It guides event organizers on what and how to report on economic, environmental and social outcomes.

Question 12

Business Continuity

Answer 12

The ability of an organization to continue to operate during and after an emergency crisis or disaster occurs.

Question 13

Contingency Planning

Answer 13

Addresses the ability of the event professional to execute the event as planned.

Question 14

Return on Investment (ROI %)

Answer 14

Net monetary benefits/meeting cost x 100

Question 15

On-site Data

Answer 15

Site and venue aspects such as heat, lighting and sound
Program content
Understanding of content delivered
Satisfaction levels

Question 16

Quantitative Data

Answer 16

Represented numerically, allowing comparisons of data by assigning ranks or scores or by determining averages and frequencies of responses

Question 17

Qualitative Data

Answer 17

A descriptive record of participants’ observations or behavior. Allows participants to answer in their own words.

Question 18

4 basic survey formats

Answer 18

1. Open ended
2. Checklist
3. Two-way question
4. Multiple choice