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Luminary Tenets > Oracle Content Marketing Part 2 > Flashcards

Oracle Content Marketing Part 2 Flashcards

1
Q

Use Oracle Content Marketing’s capabilities to address content creation challenges by leveraging what 3 things?

A

(1) Non-traditional author roles (2) Social integration (3) Expanded reach

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2
Q

Why expand into non-traditional author roles?

A

To get more content with less effort.

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3
Q

Why add social integration options?

A

To reach a larger audience.

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4
Q

Who can become an author?

A

Every employee with knowledge and every interested customer.

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5
Q

What two features of Oracle Content Marketing help generate more content with less effort and time?

A

Email-to-Post and StoryCapture.

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6
Q

The content generated with Oracle Content Market’s special features is _______ before being published for public viewing.

A

moderated and polished

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7
Q

How does Email-to-Post work?

A

Assign every employee an Oracle Content Marketing email-to-post email address.

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8
Q

How does the Oracle Content Marketing email-to-post email address end?

A

With @compend.me

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9
Q

To post, what do you do?

A

Add your email-to-post email address to the bcc field of the email you wish to publish as content.

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10
Q

Depending on settings, when an email-to-post comes into Oracle Content Marketing, it is saved as:

A

A draft topic in the Manage Content area or as a pending post.

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11
Q

If an email-to-post is saved as a draft, what happens?

A

The Content Manager can review the content and submit it for approval later. This saves it as a pending post.

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12
Q

The most powerful content marketing is _____

A

customer endorsements.

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13
Q

What does the StoryCapture tool do?

A

collects customers’ experiences and converts them to powerful marketing content

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14
Q

3 steps to StoryCapture

A

(1) Share the StoryCapture forms (2) Refine the content (3) Publish the stories, notify and encourage sharing

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15
Q

The _____ tool is used to collect customers’ experiences via a web form.

A

StoryCapture

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16
Q

Does StoryCapture have an option to use a picture?

A

Yes.

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17
Q

As a marketing best practice, you should encourage customers to share their stories ____

A

through the company’s medium.

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18
Q

Shared stories using StoryCapture are published as…

A

blog posts.

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19
Q

True story - university. Used StoryCapture to have students create testimonials. What happened?

A

High participation. 180 unique website visitors per day, 2.5 pages per visit.

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20
Q

How can we overcome moderation challenges?

A

Contests for catchy one liners, pictures with captions, and two minute videos.

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21
Q

How can contests help overcome moderation challenges?

A

By providing parameters for content contributions.

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22
Q

Three best practices to minimize content moderation: (1) _____ (2) Auto blocking of specific words, setting of word usage limits (3) Mandatory user agreement

A

Mandatory registration

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23
Q

Three best practices to minimize content moderation: (1) Mandatory registration (2) _____ (3) Mandatory user agreement

A

Auto blocking of specific words, setting of word usage limits

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24
Q

Three best practices to minimize content moderation: (1) Mandatory registration (2) Auto blocking of specific words, setting of word usage limits (3) _____

A

Mandatory user agreement

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25
Q

Best practices to motivate non-traditional authors: (1) _____ (2) add to every job description (3) Use StoryCapture for quick audience involvement (4) Make submission hassle-free (5) Initiate storytelling activity for audience

A

internal rewards program

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26
Q

Best practices to motivate non-traditional authors: (1) internal rewards program (2) _____ (3) Use StoryCapture for quick audience involvement (4) Make submission hassle-free (5) Initiate storytelling activity for audience

A

add to every job description

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27
Q

Best practices to motivate non-traditional authors: (1) internal rewards program (2) add to every job description (3) _____ (4) Make submission hassle-free (5) Initiate storytelling activity for audience

A

Use StoryCapture for quick audience involvement

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28
Q

Best practices to motivate non-traditional authors: (1) internal rewards program (2) add to every job description (3) Use StoryCapture for quick audience involvement (4) _____ (5) Initiate storytelling activity for audience

A

Make submission hassle-free

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29
Q

Best practices to motivate non-traditional authors: (1) internal rewards program (2) add to every job description (3) Use StoryCapture for quick audience involvement (4) Make submission hassle-free (5) _____

A

Initiate storytelling activity for audience

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30
Q

What do you need to engage and attract customers through social media?

A

Regular updates and fresh multimedia content.

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31
Q

Social content is like a digital ____

A

dandelion - content easily scatters and spreads.

32
Q

to promote your content, integrate social media to:

A

campaigns, posts, articles, and feedbacks

33
Q

As an author in Oracle Content Marketing, you can promote your approved blog posts to your linked ____

A

Twitter, FB, LinkedIn, and/or HootSuite accounts.

34
Q

What do you have to do before you can promote your posts?

A

add your social media accounts to your Oracle Content Marketing account.

35
Q

How do you add social media accounts to your Oracle Content Marketing account?

A

Promote > Linked Accounts.

36
Q

The LInked Accounts page displays…

A

the list of social media accounts available to link with Oracle Content Marketing.

37
Q

If you are the social media guru, you might have _____ linked to Oracle Content Marketing.

A

Corporate social accounts.

38
Q

What is a best practice for dealing with corporate social accounts?

A

Allow access to only a small team.

39
Q

Because content takes time and costs money, it’s important to invest in content that…

A

generates the maximum returns.

40
Q

The Dashboard shows (1) ____ (2) Results of promotions and campaigns (3) Author performance (4) High value content by topics and personas

A

Contributors and published content

41
Q

The Dashboard shows (1) Contributors and published content (2) _____ (3) Author performance (4) High value content by topics and personas

A

Results of promotions and campaigns

42
Q

The Dashboard shows (1) Contributors and published content (2) Results of promotions and campaigns (3) _____ (4) High value content by topics and personas

A

Author performance

43
Q

The Dashboard shows (1) Contributors and published content (2) Results of promotions and campaigns (3) Author performance (4) _____

A

High value content by topics and personas

44
Q

How do you access the Dashboard?

A

Prove > Dashboard.

45
Q

When you first navigate to the Dashboard, what is displayed?

A

The main Dashboard.

46
Q

Apart from the main Dashboard, how many other Dashboards are they and where do you find them?

A

Ten additional Dashboards, accessible from tabs on the main Dashboard.

47
Q

Where would you go to compare performances of various authors?

A

The Authors dashboard.

48
Q

The four sections along the top of the main Dashboard are (1) _____ (2) Assignments (3) Content published (4) Social promotions

A

Unique contributors

49
Q

The four sections along the top of the main Dashboard are (1) Unique contributors (2) _____ (3) Content published (4) Social promotions

A

Assignments

50
Q

The four sections along the top of the main Dashboard are (1) Unique contributors (2) Assignments (3) _____ (4) Social promotions

A

Content published

51
Q

The four sections along the top of the main Dashboard are (1) Unique contributors (2) Assignments (3) Content published (4) _____

A

Social promotions

52
Q

Unique Contributors shows:

A

the number of authors who produced content during a specified time.

53
Q

Assignments indicates:

A

the amount of content assigned to authors.

54
Q

Content published shows:

A

the amount of content published

55
Q

Social promotions shows:

A

The number of social promotions sent from within Oracle Content Marketing.

56
Q

True or false: Social Promotions on the dashboard records external social promotions.

A

False

57
Q

If you promote a single piece of content to multiple platforms, is each platform considered a separate promotion?

A

Yes

58
Q

What are the four things you can see in the middle of the Dashboard?

A

Views, Average Time on Page, All Events, Keywords

59
Q

Views is:

A

of page views for content

60
Q

On-page interactions include

A

scrolling, clicking, or moving the mouse

61
Q

All events displays

A

visitor action statistics

62
Q

Keywords displays

A

the total number of keywords searched that brought visitors to your page.

63
Q

What charts can you see on the lower part of your page?

A

Referral traffic, keywords used, and traffic sources.

64
Q

Keywords Used shows…

A

the number of keywords searched per day that landed visitors on your page.

65
Q

Traffic Sources displays five components:

A

Search, Email, Referral, Direct, and Social.

66
Q

True or false: Oracle Content Marketing uses the same tag as Google Analytics to identify referral traffic.

A

True.

67
Q

Email traffic is recognized through the addition of a __ to links.

A

query string parameter

68
Q

Direct traffic encompasses any traffic ___

A

without referrer information.

69
Q

Can you apply filters to the Dashboard?

A

Yes.

70
Q

Where do you see Author names and performance metrics?

A

On the lower part of the Authors dashboard.

71
Q

Where do you find articles listed on the Content dashboard?

A

At the bottom.

72
Q

Where do you find categories listed?

A

On the Categories tab.

73
Q

If a piece of content is associated with multiple categories, data for the post will populate…

A

with each associated categories.

74
Q

True Story: Large retailer wanted to interact with each store. What did they do?

A

Encouraged its employees to produce local expert information.

75
Q

In the retail case study, how many authors produced how much content?

A

200 contributors produced 170 articles per month.

76
Q

In the retail case study, what were the results?

A

2249 articles in a single year and visitors nearly tripled.

77
Q

What was key to the retail case study success?

A

The Dashboard helped the company gauge the effectiveness of their efforts.

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