Oracle Content Marketing Part 2 Flashcards
Use Oracle Content Marketing’s capabilities to address content creation challenges by leveraging what 3 things?
(1) Non-traditional author roles (2) Social integration (3) Expanded reach
Why expand into non-traditional author roles?
To get more content with less effort.
Why add social integration options?
To reach a larger audience.
Who can become an author?
Every employee with knowledge and every interested customer.
What two features of Oracle Content Marketing help generate more content with less effort and time?
Email-to-Post and StoryCapture.
The content generated with Oracle Content Market’s special features is _______ before being published for public viewing.
moderated and polished
How does Email-to-Post work?
Assign every employee an Oracle Content Marketing email-to-post email address.
How does the Oracle Content Marketing email-to-post email address end?
With @compend.me
To post, what do you do?
Add your email-to-post email address to the bcc field of the email you wish to publish as content.
Depending on settings, when an email-to-post comes into Oracle Content Marketing, it is saved as:
A draft topic in the Manage Content area or as a pending post.
If an email-to-post is saved as a draft, what happens?
The Content Manager can review the content and submit it for approval later. This saves it as a pending post.
The most powerful content marketing is _____
customer endorsements.
What does the StoryCapture tool do?
collects customers’ experiences and converts them to powerful marketing content
3 steps to StoryCapture
(1) Share the StoryCapture forms (2) Refine the content (3) Publish the stories, notify and encourage sharing
The _____ tool is used to collect customers’ experiences via a web form.
StoryCapture
Does StoryCapture have an option to use a picture?
Yes.
As a marketing best practice, you should encourage customers to share their stories ____
through the company’s medium.
Shared stories using StoryCapture are published as…
blog posts.
True story - university. Used StoryCapture to have students create testimonials. What happened?
High participation. 180 unique website visitors per day, 2.5 pages per visit.
How can we overcome moderation challenges?
Contests for catchy one liners, pictures with captions, and two minute videos.
How can contests help overcome moderation challenges?
By providing parameters for content contributions.
Three best practices to minimize content moderation: (1) _____ (2) Auto blocking of specific words, setting of word usage limits (3) Mandatory user agreement
Mandatory registration
Three best practices to minimize content moderation: (1) Mandatory registration (2) _____ (3) Mandatory user agreement
Auto blocking of specific words, setting of word usage limits
Three best practices to minimize content moderation: (1) Mandatory registration (2) Auto blocking of specific words, setting of word usage limits (3) _____
Mandatory user agreement
Best practices to motivate non-traditional authors: (1) _____ (2) add to every job description (3) Use StoryCapture for quick audience involvement (4) Make submission hassle-free (5) Initiate storytelling activity for audience
internal rewards program
Best practices to motivate non-traditional authors: (1) internal rewards program (2) _____ (3) Use StoryCapture for quick audience involvement (4) Make submission hassle-free (5) Initiate storytelling activity for audience
add to every job description
Best practices to motivate non-traditional authors: (1) internal rewards program (2) add to every job description (3) _____ (4) Make submission hassle-free (5) Initiate storytelling activity for audience
Use StoryCapture for quick audience involvement
Best practices to motivate non-traditional authors: (1) internal rewards program (2) add to every job description (3) Use StoryCapture for quick audience involvement (4) _____ (5) Initiate storytelling activity for audience
Make submission hassle-free
Best practices to motivate non-traditional authors: (1) internal rewards program (2) add to every job description (3) Use StoryCapture for quick audience involvement (4) Make submission hassle-free (5) _____
Initiate storytelling activity for audience
What do you need to engage and attract customers through social media?
Regular updates and fresh multimedia content.
Social content is like a digital ____
dandelion - content easily scatters and spreads.
to promote your content, integrate social media to:
campaigns, posts, articles, and feedbacks
As an author in Oracle Content Marketing, you can promote your approved blog posts to your linked ____
Twitter, FB, LinkedIn, and/or HootSuite accounts.
What do you have to do before you can promote your posts?
add your social media accounts to your Oracle Content Marketing account.
How do you add social media accounts to your Oracle Content Marketing account?
Promote > Linked Accounts.
The LInked Accounts page displays…
the list of social media accounts available to link with Oracle Content Marketing.
If you are the social media guru, you might have _____ linked to Oracle Content Marketing.
Corporate social accounts.
What is a best practice for dealing with corporate social accounts?
Allow access to only a small team.
Because content takes time and costs money, it’s important to invest in content that…
generates the maximum returns.
The Dashboard shows (1) ____ (2) Results of promotions and campaigns (3) Author performance (4) High value content by topics and personas
Contributors and published content
The Dashboard shows (1) Contributors and published content (2) _____ (3) Author performance (4) High value content by topics and personas
Results of promotions and campaigns
The Dashboard shows (1) Contributors and published content (2) Results of promotions and campaigns (3) _____ (4) High value content by topics and personas
Author performance
The Dashboard shows (1) Contributors and published content (2) Results of promotions and campaigns (3) Author performance (4) _____
High value content by topics and personas
How do you access the Dashboard?
Prove > Dashboard.
When you first navigate to the Dashboard, what is displayed?
The main Dashboard.
Apart from the main Dashboard, how many other Dashboards are they and where do you find them?
Ten additional Dashboards, accessible from tabs on the main Dashboard.
Where would you go to compare performances of various authors?
The Authors dashboard.
The four sections along the top of the main Dashboard are (1) _____ (2) Assignments (3) Content published (4) Social promotions
Unique contributors
The four sections along the top of the main Dashboard are (1) Unique contributors (2) _____ (3) Content published (4) Social promotions
Assignments
The four sections along the top of the main Dashboard are (1) Unique contributors (2) Assignments (3) _____ (4) Social promotions
Content published
The four sections along the top of the main Dashboard are (1) Unique contributors (2) Assignments (3) Content published (4) _____
Social promotions
Unique Contributors shows:
the number of authors who produced content during a specified time.
Assignments indicates:
the amount of content assigned to authors.
Content published shows:
the amount of content published
Social promotions shows:
The number of social promotions sent from within Oracle Content Marketing.
True or false: Social Promotions on the dashboard records external social promotions.
False
If you promote a single piece of content to multiple platforms, is each platform considered a separate promotion?
Yes
What are the four things you can see in the middle of the Dashboard?
Views, Average Time on Page, All Events, Keywords
Views is:
of page views for content
On-page interactions include
scrolling, clicking, or moving the mouse
All events displays
visitor action statistics
Keywords displays
the total number of keywords searched that brought visitors to your page.
What charts can you see on the lower part of your page?
Referral traffic, keywords used, and traffic sources.
Keywords Used shows…
the number of keywords searched per day that landed visitors on your page.
Traffic Sources displays five components:
Search, Email, Referral, Direct, and Social.
True or false: Oracle Content Marketing uses the same tag as Google Analytics to identify referral traffic.
True.
Email traffic is recognized through the addition of a __ to links.
query string parameter
Direct traffic encompasses any traffic ___
without referrer information.
Can you apply filters to the Dashboard?
Yes.
Where do you see Author names and performance metrics?
On the lower part of the Authors dashboard.
Where do you find articles listed on the Content dashboard?
At the bottom.
Where do you find categories listed?
On the Categories tab.
If a piece of content is associated with multiple categories, data for the post will populate…
with each associated categories.
True Story: Large retailer wanted to interact with each store. What did they do?
Encouraged its employees to produce local expert information.
In the retail case study, how many authors produced how much content?
200 contributors produced 170 articles per month.
In the retail case study, what were the results?
2249 articles in a single year and visitors nearly tripled.
What was key to the retail case study success?
The Dashboard helped the company gauge the effectiveness of their efforts.
