Advanced Targeting and Segmentation

Question 1

Can segments be used in programs?

Answer 1

Yes

Question 2

Simplest building block of segment is

Answer 2

Individuals

Question 3

Most complex building block of segment is

Answer 3

Filters

Question 4

Segments can be made of Individuals, ____ and Filters

Answer 4

Lists

Question 5

Automation can be used to create segments with ___, Integration, Campaign Canvas, and Program Builder.

Answer 5

Forms

Question 6

Automation can be used to create segments with Forms, ____, Campaign Canvas, and Program Builder.

Answer 6

Integration

Question 7

Automation can be used to create segments with Forms, Integration, ______, and Program Builder.

Answer 7

Campaign Canvas

Question 8

Automation can be used to create segments with Forms, Integration, Campaign Canvas, and ______.

Answer 8

Program Builder

Question 9

Engagement can be used to create segments via: _______, Lead Score, External Assets

Answer 9

Website/Microsites

Question 10

Engagement can be used to create segments via: Website/Microsites, _____, External Assets

Answer 10

Lead Score

Question 11

Engagement can be used to create segments via: Website/Microsites, Lead Score, ________ (more on slide 14)

Answer 11

External Assets

Question 12

Forms add people to a list via a form processing step called

Answer 12

Add to Shared Contact List

Question 13

When you add people to a shared list, do not forget to..

Answer 13

Update Contacts with Form Data

Question 14

Add form submissions to a database with the processing step called…

Answer 14

Update Contacts with Form Data

Question 15

When a salesperson marks a lead as an unqualified lead, we need to…

Answer 15

Update that information in Eloqua and put them in a list of unqualified leads.

Question 16

Outbound synchronization is when you…

Answer 16

send information from Eloqua into CRM.

Question 17

Inbound synchronization is when you…

Answer 17

take information from your CRM and put it into Eloqua.

Question 18

Inbound synchronization can be converted into….

Answer 18

Autosynch

Question 19

In autosync you can specifiy ____, data priority, and actions

Answer 19

schedule

Question 20

In autosync you can specifiy schedule, ______, and actions

Answer 20

data priority

Question 21

In autosync you can specifiy schedule, data priority, and ____

Answer 21

actions

Question 22

The _____ is the table in CRM you’re interested in via an external call (more on slide 19)

Answer 22

data entity

Question 23

External Call Wizard has ___ stages

Answer 23

8 stages

Question 24

True or false - you can schedule your synchronization automatically?

Answer 24

True.

Question 25

How can you find people who visited you through social media?

Answer 25

Social Referral Report

Question 26

Which report gives the details of different values entered to search in search engines?

Answer 26

Search Query Report

Question 27

True/F: while working on a report, you can filter out unknown email address.

Answer 27

True

Question 28

To find hard bouncebacks into a segment, add to filter a criteria called…

Answer 28

Marked as Hard Bouncebacks.

Question 29

Marked as Hard Bouncebacks filter criteria falls under…

Answer 29

Email Status

Question 30

For each email group, you have 3 possible statuses:

Answer 30

unsubscribed, subscribed to the group, or no status.

Question 31

Sitting on the fence means your contacts are…

Answer 31

neither subscribed nor unsubscribed.

Question 32

In lead scoring, engagement is measured by…

Answer 32

numbers 1-4

Question 33

In lead scoring, fit is measured by…

Answer 33

letters A-D

Question 34

Can you filter by lead score?

Answer 34

Yes

Question 35

You can tag many pages with same page tag? t/f

Answer 35

True

Question 36

If I have a monthly webinar should I create 12 external assets?

Answer 36

No