Advanced Targeting and Segmentation Flashcards
Can segments be used in programs?
Yes
Simplest building block of segment is
Individuals
Most complex building block of segment is
Filters
Segments can be made of Individuals, ____ and Filters
Lists
Automation can be used to create segments with ___, Integration, Campaign Canvas, and Program Builder.
Forms
Automation can be used to create segments with Forms, ____, Campaign Canvas, and Program Builder.
Integration
Automation can be used to create segments with Forms, Integration, ______, and Program Builder.
Campaign Canvas
Automation can be used to create segments with Forms, Integration, Campaign Canvas, and ______.
Program Builder
Engagement can be used to create segments via: _______, Lead Score, External Assets
Website/Microsites
Engagement can be used to create segments via: Website/Microsites, _____, External Assets
Lead Score
Engagement can be used to create segments via: Website/Microsites, Lead Score, ________ (more on slide 14)
External Assets
Forms add people to a list via a form processing step called
Add to Shared Contact List
When you add people to a shared list, do not forget to..
Update Contacts with Form Data
Add form submissions to a database with the processing step called…
Update Contacts with Form Data
When a salesperson marks a lead as an unqualified lead, we need to…
Update that information in Eloqua and put them in a list of unqualified leads.
Outbound synchronization is when you…
send information from Eloqua into CRM.
Inbound synchronization is when you…
take information from your CRM and put it into Eloqua.
Inbound synchronization can be converted into….
Autosynch
In autosync you can specifiy ____, data priority, and actions
schedule
In autosync you can specifiy schedule, ______, and actions
data priority
In autosync you can specifiy schedule, data priority, and ____
actions
The _____ is the table in CRM you’re interested in via an external call (more on slide 19)
data entity
External Call Wizard has ___ stages
8 stages
True or false - you can schedule your synchronization automatically?
True.
How can you find people who visited you through social media?
Social Referral Report
Which report gives the details of different values entered to search in search engines?
Search Query Report
True/F: while working on a report, you can filter out unknown email address.
True
To find hard bouncebacks into a segment, add to filter a criteria called…
Marked as Hard Bouncebacks.
Marked as Hard Bouncebacks filter criteria falls under…
Email Status
For each email group, you have 3 possible statuses:
unsubscribed, subscribed to the group, or no status.
Sitting on the fence means your contacts are…
neither subscribed nor unsubscribed.
In lead scoring, engagement is measured by…
numbers 1-4
In lead scoring, fit is measured by…
letters A-D
Can you filter by lead score?
Yes
You can tag many pages with same page tag? t/f
True
If I have a monthly webinar should I create 12 external assets?
No
