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luminary tenets > E10: Managing Social Media (WBT) > Flashcards

E10: Managing Social Media (WBT) Flashcards

1
Q

Any website or media that routes prospects to tracked corporate websites is…

A

a referrer

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2
Q

If you send an email with a link to your website and someone clicks that link, what is the referring source?

A

the email

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3
Q

Traffic generated from social sites, blogs, or emails is termed as…

A

Referring Traffic

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4
Q

The Eloqua Website Traffic Analysis Dashboard shows __________, Traffic by Referring Source, Breakdown by Source, and Overall Traffic Trend.

A

Top Pages by Website Traffic (Top Pages Traffic)

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5
Q

The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, _________, Breakdown by Source, and Overall Traffic Trend.

A

Traffic by Referring Source (Page Views by Source Type)

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6
Q

The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, Traffic by Referring Source, _________, and Overall Traffic Trend.

A

Breakdown by Source (Top 10 Source Domains)

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7
Q

The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, Traffic by Referring Source, Breakdown by Source, and _________.

A

Overall Traffic Trend (Overall Traffic)

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8
Q

The top performing pages on your website are shown in the ____ Report.

A

Top Pages by Website Traffic

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9
Q

The Top Pages by Website Traffic is found on the …

A

Website Traffic Analysis Dashboard.

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10
Q

A pie chart view of Page Views by Source Type or Top 10 Referring Sources is shown on the _____ Report.

A

Traffic by Referring Source

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11
Q

The Traffic by Referring Source report is found on the…

A

Website Traffic Analysis Dashboard.

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12
Q

A high level view of traffic coming to your website is provided by the ______ Report.

A

Overall Traffic Trend report

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13
Q

The Overall Traffic Trend report is found on the …

A

Website Traffic Analysis Dashboard.

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14
Q

The _______ report shows referring traffic broken into categories. For example, Social Media and Search Engine.

A

Breakdown by Source report.

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15
Q

How can you see what clicks you did in Eloqua Insight?

A

With the breadcrumb trail.

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16
Q

The Breakout by Source report in Eloqua Insight is found on the…

A

Website Traffic Analysis Dashboard.

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17
Q

To find the Website Traffic Analysis Dashboard in Eloqua Insight, click which three folders?

A

Reports and Dashboards: Website: Website Dashboards.

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18
Q

True or false? Clicking on “Insight” opens a new tab in your browser.

A

True.

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19
Q

In Traffic by Referring Source, what does “No Referrer” tell us?

A

That the visitor typed the web address directly into the browser or used a bookmark.

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20
Q

The ______ report breaks out top website traffic by email, search engine, social media, and website

A

Breakout by Source report

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21
Q

In the Breakout by Source report on the Website Dashboard, what does the “View” button do?

A

Allows you to toggle between a bar chart and a spreadsheet view.

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22
Q

In the Breakout by Source report, in the spreadsheet view, if you click on the number of visitors for a given source what do you see?

A

The people who clicked onto your website from that source.

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23
Q

By examining source, you can (1) ____________ and (2) prioritize budget and effort for social media.

A

see which social media sites visitors are arriving from

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24
Q

By examining source, you can (1) see which social media sites visitors are arriving from and (2) _________________.

A

prioritize budget and effort for social media

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25
Q

True or false: The Overall Traffic Trend report is a high-level view of traffic coming to your website.

A

True.

26
Q

True or false: The Top Pages by Website Traffic report shows referring traffic broken into categories.

A

False.

27
Q

The ___________ is a single view into everything you need to know about social media referrals at a glance.

A

dashboard

28
Q

______ enable us to add interactive social media features on our campaign assets.

A

Cloud Components.

29
Q

An example of adding an interactive social media feature to a campaign asset is…

A

Adding a Facebook Like button to our landing page.

30
Q

A ______ is an app that extends the functionality of an Eloqua Landing Page in Eloqua 10.

A

Cloud Component

31
Q

Cloud Components pull content or logic from _______ and displays it on a landing page

A

third parties

32
Q

Who installs Cloud Component apps in your instance of Eloqua?

A

Your admin.

33
Q

Some Facebook components will require a…

A

Facebook App ID

34
Q

Entering your own _______ means that whenever you ask a prospect for information, Facebook will display a prompt that states, “(your company name) is requesting access to your information.”

A

Facebook App ID

35
Q

If you need a Facebook App ID, click the link _________ from the Component Configuration Screen.

A

Facebook Developer Portal

36
Q

The Facebook Developer Portal is found in the _________.

A

Component Configuration Screen.

37
Q

In the Facebook Developer Portal, how do you get a Facebook App ID?

A

By clicking “Create New App.”

38
Q

Why do you need a Facebook App ID?

A

Because if you don’t have one, the prospect will see that Eloqua is asking for this information.

39
Q

In order to configure Cloud Components, you need to have access to…

A

cloudconnectors.eloqua.com

40
Q

The “Help” button on the cloud component configure screen gives you…

A

Step by step instructions on Topliners.

41
Q

In the Twitter Cloud Component, “Text to Share” is a…

A

prepopulated tweet.

42
Q

True or false: you can add more than one “share” option to a landing page.

A

True.

43
Q

The key to remember when you’re adding Cloud Components is…

A

Double click to configure.

44
Q

To embed a YouTube video on a landing page, use a…

A

Cloud Connector.

45
Q

True or false: you need to log in to cloudconnectors.eloqua.com each time you configure a cloud component.

A

False. If you’re already logged in in a session, you don’t have to log in again.

46
Q

The 3 keys to remember with Cloud Components are: (1) ________; (2) double click to configure; (3) ask your admin for more options.

A

drag and drop to add

47
Q

The 3 keys to remember with Cloud Components are: (1) drag and drop to add; (2) ________; (3) ask your admin for more options.

A

double click to configure

48
Q

The 3 keys to remember with Cloud Components are: (1) drag and drop to add; (2) double click to configure; (3) ________.

A

ask your admin for more options.

49
Q

A ________ is a subset of linked web pages on your main website or a secondary domain that serves a particular function.

A

Sub Site

50
Q

An example of a Sub Site is…

A

a blog.

51
Q

You can set up Sub Site tracking from…

A

Setup > Websites > Tracking > Sub sites

52
Q

To add an external Sub site to Eloqua it must have….

A

tracking scripts.

53
Q

If you are an ____ you have access to the Setup button.

A

admin

54
Q

To add a new sub site for tracking, (1) _________, (2) enter the domain.

A

name the sub site

55
Q

To track a sub site, (1) name the subsite, (2) _______.

A

enter the domain

56
Q

Where do you find Sub Site reports in Eloqua Insight?

A

Reports and Dashboards > Website > Subsite Page View Trend Report

57
Q

True or false? Underlined numbers in Insight reports are clickable and you can drill down to a contact-level view.

A

True.

58
Q

Which of the following third-party blogging sites are supported as Sub Sites in Eloqua? Joomla, Blogger, Wordpress.

A

All three.

59
Q

True or false: you can manage and track third party blogs and internal pages as Sub Sites in Eloqua.

A

True.

60
Q

Sometimes you may want to use a _________ instead of the cloud components.

A

manual process for sharing

luminary tenets (29 decks)

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