E10: Managing Social Media (WBT) Flashcards
Any website or media that routes prospects to tracked corporate websites is…
a referrer
If you send an email with a link to your website and someone clicks that link, what is the referring source?
the email
Traffic generated from social sites, blogs, or emails is termed as…
Referring Traffic
The Eloqua Website Traffic Analysis Dashboard shows __________, Traffic by Referring Source, Breakdown by Source, and Overall Traffic Trend.
Top Pages by Website Traffic (Top Pages Traffic)
The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, _________, Breakdown by Source, and Overall Traffic Trend.
Traffic by Referring Source (Page Views by Source Type)
The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, Traffic by Referring Source, _________, and Overall Traffic Trend.
Breakdown by Source (Top 10 Source Domains)
The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, Traffic by Referring Source, Breakdown by Source, and _________.
Overall Traffic Trend (Overall Traffic)
The top performing pages on your website are shown in the ____ Report.
Top Pages by Website Traffic
The Top Pages by Website Traffic is found on the …
Website Traffic Analysis Dashboard.
A pie chart view of Page Views by Source Type or Top 10 Referring Sources is shown on the _____ Report.
Traffic by Referring Source
The Traffic by Referring Source report is found on the…
Website Traffic Analysis Dashboard.
A high level view of traffic coming to your website is provided by the ______ Report.
Overall Traffic Trend report
The Overall Traffic Trend report is found on the …
Website Traffic Analysis Dashboard.
The _______ report shows referring traffic broken into categories. For example, Social Media and Search Engine.
Breakdown by Source report.
How can you see what clicks you did in Eloqua Insight?
With the breadcrumb trail.
The Breakout by Source report in Eloqua Insight is found on the…
Website Traffic Analysis Dashboard.
To find the Website Traffic Analysis Dashboard in Eloqua Insight, click which three folders?
Reports and Dashboards: Website: Website Dashboards.
True or false? Clicking on “Insight” opens a new tab in your browser.
True.
In Traffic by Referring Source, what does “No Referrer” tell us?
That the visitor typed the web address directly into the browser or used a bookmark.
The ______ report breaks out top website traffic by email, search engine, social media, and website
Breakout by Source report
In the Breakout by Source report on the Website Dashboard, what does the “View” button do?
Allows you to toggle between a bar chart and a spreadsheet view.
In the Breakout by Source report, in the spreadsheet view, if you click on the number of visitors for a given source what do you see?
The people who clicked onto your website from that source.
By examining source, you can (1) ____________ and (2) prioritize budget and effort for social media.
see which social media sites visitors are arriving from
By examining source, you can (1) see which social media sites visitors are arriving from and (2) _________________.
prioritize budget and effort for social media