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Luminary Tenets > E10: Blind Form Submits > Flashcards

E10: Blind Form Submits Flashcards

1
Q

What is a blind form submit?

A

A seamless way to get form submission data with just one click. Users submit a form unknowingly by clicking a link in an email.

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2
Q

Do more people click through on emails, or submit forms?

A

More people click through on emails.

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3
Q

Form conversions ____ as form fields increase.

A

decrease

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4
Q

What are 3 special things about a blind form submit?

A

(1) Capture user data in one click directly from email (2) No form for user to fill out (3) No form landing page to create

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5
Q

What kind of landing pages need to be built for a blind form submit?

A

No form landing page needs to be built, but you will need to build a confirmation landing page.

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6
Q

When is the best time to use blind form submits?

A

Whenever simple responses are required. For example: RSVP responses, newsletter subscriptions, event registrations, contest entries.

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7
Q

With one blind form submit click, you can execute…

A

many form processing steps, such as adding Contacts to a campaign, adding them to a shared list, or sending an email notification to the sales team.

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8
Q

What is the user experience with a blind form submit?

A

1 - Open email, 2 - Click link, 3 - See confirmation page

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9
Q

Once a user clicks on the email link, what should they see?

A

A confirmation landing page.

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10
Q

For an email link to behave as a Blind Form Submit, what does it need to be tied to?

A

An Eloqua form hidden from user view.

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11
Q

The email link in the blind form submit process must include:

A

(1) Your Eloqua Site ID (2) Your Form Name (3) Form Field Names (4) Values to Update

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12
Q

When a user clicks the link in the blind form submit, what happens in Eloqua?

A

The link communicates with the Form and writes new values as form submission data.

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13
Q

What kind of processing step MUST be triggered when the form is submitted?

A

Redirect to Web Page.

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14
Q

How many locations in the email link do you need your Site ID?

A

Two locations.

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15
Q

What are 4 other uses for blind form submits?

A

simple survey, simple preferences, opt-in / out-out, yes / no questions.

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16
Q

What is the super-hero in blind form submits?

A

The form.

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17
Q

What is the cloak in blind form submits?

A

The link.

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18
Q

User has just clicked on a link to subscribe to a newsletter. What processing steps are needed?

A

Subscribe / Unsubscribe to Group, Redirect to Webpage, Update Contact

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19
Q

What do you need to do with your form name?

A

Put it in the HTML Name Field. Make sure there are no spaces in the form name.

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20
Q

//Module 3 - Links//

A

Module 3 - Links

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21
Q

Connect the dots

A

form - link - email - User clicks - Confirmation landing page

22
Q

What is Tracked field?

A

The HTML name of the field to be tracked.

23
Q

What is Static Value?

A

The value to be added to the Custom Field when the link is clicked.

24
Q

Where can you find your Site ID?

A

Gear menu on form: View Form HTML - in action string.

25
Q

What are the two key-value pairs that must be added to the Query String at the end of the blind form submit URL so that a Custom Field is properly tracked?

A

TrackedField and StaticValue

26
Q

What Link Type should you use?

A

Webpage

27
Q

Is the full link visible in the email when you hover the mouse over it?

A

Yes.

28
Q

What happens when an email containing a blind form submit is forwarded and the new recipient clicks the link?

A

The link will not work.

29
Q

Blind form submit links are unique to ______ based on ____

A

unique to Contact based on email address.

30
Q

If emails are not sent through Eloqua, will blind form submit links work?

A

No.

31
Q

Solutions to forwarded emails

A

(1) Include a statement that this is a unique link for you (2) Add “Refer a friend” link and create a form for this.

32
Q

When they click on Refer a friend, what should happen?

A

Fill in your email address, your friend’s email address, then we send the friend an email.

33
Q

Limitations for adding a forwarding link

A

It only works for one Contact at a time.

34
Q

The same blind form submit used for newsletter signups can be used to…

A

add contacts to an email campaign opt-in.

35
Q

To make your form add contacts to a campaign, what do you need?

A

an additional processing step.

36
Q

Is it okay to reuse a form you created for blind form submit links?

A

Technically you can reuse a form. but for clean reporting, a best practice is to create a new form for each unrelated campaign, Blind form submit links within the same campaign can use the same form.

37
Q

Can you have multiple blind form submit links in an email?

A

Yes.

38
Q

Several links in one email? Each choice on a single email can be …

A

a blind form submit link using one form.

39
Q

Does every blind form submit link within a single Campaign require a separate form in Eloqua?

A

No.

40
Q

When you create a form to use with blind form submit links, how many custom fields can you add?

A

Unlimited

41
Q

If you have a lot of fields to update…

A

your link is going to become really long.

42
Q

When you’re adding new fields to your form, what’s important to do?

A

Fill in the HTML Name of each field - can be same as field label.

43
Q

In the Conditions Editor, what should you choose from the pulldown menu on the left?

A

Form Field

44
Q

Are the tracked fields saved as custom objects?

A

No - they are only automatically saved as form submission data. Processing steps can map them to custom objects or contact fields.

45
Q

Can you add more than one link to each email?

A

Yes, Yes, Yes.

46
Q

Can you add more than one processing step to each link?

A

Yes.

47
Q

Can you capture more than one value with each link?

A

Yes.

48
Q

Multi-step contest entries are…

A

user engagement tools that are spread over several emails and trigger multiple processing steps.

49
Q

Why did a contest use case use a double blind form submit?

A

Captured serious entrants, but kept the contest fun since they never had to fill out a form.

50
Q

How do you avoid brand misrepresentation?

A

Test, test, and test.

51
Q

To use multiple links in an email

A

modify the tracked value within a blind form submit link

52
Q

Capture multiple values using…

A

a second query string.

Luminary Tenets (29 decks)

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