E10: Blind Form Submits Flashcards
What is a blind form submit?
A seamless way to get form submission data with just one click. Users submit a form unknowingly by clicking a link in an email.
Do more people click through on emails, or submit forms?
More people click through on emails.
Form conversions ____ as form fields increase.
decrease
What are 3 special things about a blind form submit?
(1) Capture user data in one click directly from email (2) No form for user to fill out (3) No form landing page to create
What kind of landing pages need to be built for a blind form submit?
No form landing page needs to be built, but you will need to build a confirmation landing page.
When is the best time to use blind form submits?
Whenever simple responses are required. For example: RSVP responses, newsletter subscriptions, event registrations, contest entries.
With one blind form submit click, you can execute…
many form processing steps, such as adding Contacts to a campaign, adding them to a shared list, or sending an email notification to the sales team.
What is the user experience with a blind form submit?
1 - Open email, 2 - Click link, 3 - See confirmation page
Once a user clicks on the email link, what should they see?
A confirmation landing page.
For an email link to behave as a Blind Form Submit, what does it need to be tied to?
An Eloqua form hidden from user view.
The email link in the blind form submit process must include:
(1) Your Eloqua Site ID (2) Your Form Name (3) Form Field Names (4) Values to Update
When a user clicks the link in the blind form submit, what happens in Eloqua?
The link communicates with the Form and writes new values as form submission data.
What kind of processing step MUST be triggered when the form is submitted?
Redirect to Web Page.
How many locations in the email link do you need your Site ID?
Two locations.
What are 4 other uses for blind form submits?
simple survey, simple preferences, opt-in / out-out, yes / no questions.
What is the super-hero in blind form submits?
The form.
What is the cloak in blind form submits?
The link.
User has just clicked on a link to subscribe to a newsletter. What processing steps are needed?
Subscribe / Unsubscribe to Group, Redirect to Webpage, Update Contact
What do you need to do with your form name?
Put it in the HTML Name Field. Make sure there are no spaces in the form name.
//Module 3 - Links//
Module 3 - Links
Connect the dots
form - link - email - User clicks - Confirmation landing page
What is Tracked field?
The HTML name of the field to be tracked.
What is Static Value?
The value to be added to the Custom Field when the link is clicked.
Where can you find your Site ID?
Gear menu on form: View Form HTML - in action string.
What are the two key-value pairs that must be added to the Query String at the end of the blind form submit URL so that a Custom Field is properly tracked?
TrackedField and StaticValue
What Link Type should you use?
Webpage
Is the full link visible in the email when you hover the mouse over it?
Yes.
What happens when an email containing a blind form submit is forwarded and the new recipient clicks the link?
The link will not work.
Blind form submit links are unique to ______ based on ____
unique to Contact based on email address.
If emails are not sent through Eloqua, will blind form submit links work?
No.
Solutions to forwarded emails
(1) Include a statement that this is a unique link for you (2) Add “Refer a friend” link and create a form for this.
When they click on Refer a friend, what should happen?
Fill in your email address, your friend’s email address, then we send the friend an email.
Limitations for adding a forwarding link
It only works for one Contact at a time.
The same blind form submit used for newsletter signups can be used to…
add contacts to an email campaign opt-in.
To make your form add contacts to a campaign, what do you need?
an additional processing step.
Is it okay to reuse a form you created for blind form submit links?
Technically you can reuse a form. but for clean reporting, a best practice is to create a new form for each unrelated campaign, Blind form submit links within the same campaign can use the same form.
Can you have multiple blind form submit links in an email?
Yes.
Several links in one email? Each choice on a single email can be …
a blind form submit link using one form.
Does every blind form submit link within a single Campaign require a separate form in Eloqua?
No.
When you create a form to use with blind form submit links, how many custom fields can you add?
Unlimited
If you have a lot of fields to update…
your link is going to become really long.
When you’re adding new fields to your form, what’s important to do?
Fill in the HTML Name of each field - can be same as field label.
In the Conditions Editor, what should you choose from the pulldown menu on the left?
Form Field
Are the tracked fields saved as custom objects?
No - they are only automatically saved as form submission data. Processing steps can map them to custom objects or contact fields.
Can you add more than one link to each email?
Yes, Yes, Yes.
Can you add more than one processing step to each link?
Yes.
Can you capture more than one value with each link?
Yes.
Multi-step contest entries are…
user engagement tools that are spread over several emails and trigger multiple processing steps.
Why did a contest use case use a double blind form submit?
Captured serious entrants, but kept the contest fun since they never had to fill out a form.
How do you avoid brand misrepresentation?
Test, test, and test.
To use multiple links in an email
modify the tracked value within a blind form submit link
Capture multiple values using…
a second query string.
