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Luminary Tenets > Basic Event Management > Flashcards

Basic Event Management Flashcards

1
Q

According to the Virtual Institute, what percentage of webinar participants find the virtual environment helpful in deciding to attend an in-person event the next time?

A

82%

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2
Q

According to an American Express Travel business study, how much do webinars save per attendee in travel and associated costs?

A

$1000

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3
Q

According to a 2013 Content Marketing Institute survey, what percentage of content marketers use webinars as a content marketing tactic? How much of an increase is this? Where does the tactic rate in effectiveness?

A

59% use webinars
Up from 49%
Webinars were rated as the third most effective tactic

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4
Q

Nine key webinar best practices are: (1) ________; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

A

describe objective

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5
Q

Nine key webinar best practices are: (1) describe objective; (2) ______; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

A

define subject

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6
Q

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) _________; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

A

segment and target audience

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7
Q

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) ________; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

A

identify presenter

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8
Q

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) ______; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

A

designate moderator

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9
Q

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) _________________; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

A

describe promotional strategy and create promotional messaging

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10
Q

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) __________; (8) offer incentives; (9) conduct dry runs.

A

describe content strategy and create content

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11
Q

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) ______; (9) conduct dry runs.

A

offer incentives

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12
Q

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) ______.

A

conduct dry runs

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13
Q

What is a short version of the nine key webinar best practices?

A

Objective, Subject, Audience, Presenter, Moderator, Promotion, Content, Incentives, Dry Runs.

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14
Q

How do you ensure that people who arrive early do not sign off prematurely?

A

15 minutes before webinar starts, display a timer to count down to the event.

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15
Q

What are two best practices to follow when starting the webinar?

A

Start on time, and check sound levels first.

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16
Q

What are two best practices to follow during the webinar?

A

Engage participants, and facilitate dialog and interaction.

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17
Q

How can you facilitate interaction with a webinar audience?

A

Through polls and questions.

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18
Q

When should you announce the call to action at a webinar?

A

When energy levels and interest in the topic are highest.

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19
Q

Four post-webinar questions you can ask are: (1) ______, (2) your participants’ needs; (3) topics they would like to see at future webinars; (4) would they like a follow-up call or email?

A

feedback about the webinar

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20
Q

Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) ______; (3) topics they would like to see at future webinars; (4) would they like a follow-up call or email?

A

your participants’ needs

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21
Q

Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) your participants’ needs; (3) ______; (4) would they like a follow-up call or email?

A

would they like a follow-up call or email?

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22
Q

Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) your participants’ needs; (3) topics they would like to see at future webinars; (4) _______

A

would they like a follow-up call or email?

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23
Q

What’s a short version of the 4 types of post-webinar questions you can ask?

A

feedback - needs - future topics - follow-up

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24
Q

4 best practices for after a webinar are: (1) _______; (2) Follow-up; (3) Measure effectiveness; (4) repurpose.

A

Create and post recordings

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25
Q

4 best practices for after a webinar are: (1) Create and post recordings; (2) ______; (3) Measure effectiveness; (4) repurpose.

A

Follow-up

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26
Q

4 best practices for after a webinar are: (1) Create and post recordings; (2) Follow-up; (3) ______; (4) repurpose.

A

Measure effectiveness

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27
Q

4 best practices for after a webinar are: (1) Create and post recordings; (2) Follow-up; (3) Measure effectiveness; (4) _____.

A

repurpose

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28
Q

What did a recent survey find out about webinar viewing preferences? (Live versus recording)

A

16% preferred to watch a webinar live, 84% preferred to watch a recording

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29
Q

Performance indicators of a webinar can include: (1) ______; (2) recording views; (3) return views; (4) new leads; (5) sales; (6) social media mentions.

A

registrations

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30
Q

Performance indicators of a webinar can include: (1) registrations; (2) _______; (3) return views; (4) new leads; (5) sales; (6) social media mentions.

A

recording views

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31
Q

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) ______; (4) new leads; (5) sales; (6) social media mentions.

A

return views

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32
Q

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) ______; (5) sales; (6) social media mentions.

A

new leads

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33
Q

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) new leads; (5)___; (6) social media mentions.

A

sales

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34
Q

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) new leads; (5) sales; (6) ________.

A

social media mentions.

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35
Q

Promotional channels for a webinar can include: (1) ____; (2) email; (3) direct mail; (4) advertising; (5) website updates; (6) sales team and partners.

A

social media

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36
Q

Promotional channels for a webinar can include: (1) social media; (2) ____; (3) direct mail; (4) advertising; (5) website updates; (6) sales team and partners.

A

email

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37
Q

Promotional channels for a webinar can include: (1) social media; (2) email; (3) ______; (4) advertising; (5) website updates; (6) sales team and partners.

A

direct mail

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38
Q

Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) _______; (5) website updates; (6) sales team and partners.

A

advertising

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39
Q

Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) advertising; (5) ________; (6) sales team and partners.

A

website updates

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40
Q

Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) advertising; (5) website updates; (6) _________.

A

sales team and partners

41
Q

Channels you can use to further leverage the webinar content include: (1) _____; (2) SlideShare; (3) whitepapers; (4) blogs; (5) newsletters; (6) emails

A

YouTube

42
Q

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) _____; (3) whitepapers; (4) blogs; (5) newsletters; (6) emails

A

SlideShare

43
Q

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) ____; (4) blogs; (5) newsletters; (6) emails

A

whitepapers

44
Q

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) ___; (5) newsletters; (6) emails

A

blogs

45
Q

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) blogs; (5) _____; (6) emails

A

newsletters

46
Q

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) blogs; (5) newsletters; (6) ____

A

emails

47
Q

When should you determine your webinar’s objective and develop a project plan?

A

6-8 weeks before.

48
Q

When should you set up your registration landing page and form?

A

4-6 weeks before.

49
Q

When should your invitation email go out?

A

2 weeks before

50
Q

When should you send a reminder email?

A

1 day before

51
Q

When should you edit and post your webinar recording?

A

Within 24 hours after

52
Q

When should you send follow-up emails and begin sales outreach?

A

Within 24 hours after

53
Q

In a webinar campaign, which two assets are not part of the Campaign Canvas automation?

A

(1) The Auto Responder email; (2) the Thank You for Registering landing page.

54
Q

In a webinar campaign, where are the auto-responder email and the thank-you for registering landing page automated from?

A

The webinar registration form.

55
Q

What special file does a webinar confirmation email contain?

A

An ICS file that can be added to the Microsoft Outlook Calendar as a reminder.

56
Q

Creating a basic event Campaign is divided into three key tasks: (1) _______; (2) Configure campaign elements; (3) Test and activate the campaign.

A

Create campaign elements

57
Q

Creating a basic event Campaign is divided into three key tasks: (1) Create campaign elements; (2) ________; (3) Test and activate the campaign.

A

Configure campaign elements

58
Q

Creating a basic event Campaign is divided into three key tasks: (1) Create campaign elements; (2) Configure campaign elements; (3) _____.

A

Test and activate the campaign

59
Q

Configuring campaign elements means what?

A

Configuring the campaign settings and adding and configuring the campaign assets.

60
Q

Can you upload external activities, such as attending a tradeshow and viewing a webinar, directly to a campaign?

A

Yes.

61
Q

Your webinar registration form should (1) _______, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.

A

update database

62
Q

Your webinar registration form should (1) update database, (2) _______, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.

A

send confirmation email

63
Q

Your webinar registration form should (1) update database, (2) send confirmation email, (3) ________, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.

A

add Contact to shared list for Reminder email

64
Q

Your webinar registration form should (1) update database, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) _________, (5) re-route to confirmation landing page.

A

add forwarded registrants to campaign

65
Q

Your webinar registration form should (1) update database, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) ______.

A

re-route to confirmation landing page

66
Q

The webinar landing page should highlight key points such as (1) _________; (2) webinar’s subject, value, and schedule; (3) links to previous webinars.

A

presenter bio and experience

67
Q

The webinar landing page should highlight key points such as (1) presenter bio and experience; (2) ____; (3) links to previous webinars.

A

webinar’s subject, value, and schedule

68
Q

The webinar landing page should highlight key points such as (1) presenter bio and experience; (2) webinar’s subject, value, and schedule; (3) ______

A

links to previous webinars.

69
Q

Confirmation landing page can also contain links to….

A

previous webinars or informative blogs.

70
Q

To embed links to previous webinars or blogs, you can use the…

A

RSS Feed Cloud App.

71
Q

What is a format for delivering regularly changing web content?

A

RSS feed

72
Q

Can you track people reading your RSS feed even if they don’t come to your website?

A

Yes

73
Q

Are RSS feeds subject to spam filters?

A

No

74
Q

The _________________ is used to display content gathered through an RSS Feed on a landing page created in Eloqua 10.

A

RSS Feed Cloud App

75
Q

To embed RSS, your company must have ____________

A

an RSS Feed with a list of all your webinars and blogs

76
Q

When you’re on a landing page, where do you find the RSS Feed component icon?

A

Cloud Content on left tool bar > Cloud Content Browser >

77
Q

After you drag an RSS Feed component icon onto the landing page, you double-click to configure the component. What happens?

A

The Eloqua Cloud Connector login screen is displayed.

78
Q

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) Number of Entries; (4) Text Size; (5) _______

A

Show Body Snippet (Y/N)

79
Q

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) Number of Entries; (4) _____; (5) Show Body Snippet (Y/N)

A

Text Size

80
Q

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) ______; (4) Text Size; (5) Show Body Snippet (Y/N)

A

Number of Entries

81
Q

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) ______; (3) Number of Entries; (4) Text Size; (5) Show Body Snippet (Y/N)

A

Dimensions

82
Q

You need the following information to configure an RSS Feed cloud component: (1) _______; (2) Dimensions; (3) Number of Entries; (4) Text Size; (5) Show Body Snippet (Y/N)

A

URL of RSS Feed

83
Q

Why do you need the Add to Campaign form processing step in a webinar registration campaign?

A

In case someone registers who has not been invited by email (and therefore is not part of the original segment that is going through the campaign).

84
Q

What are the four emails you need in a webinar campaign?

A

Invitation, Still-Time, Reminder, Follow-Up (Sorry We Missed You and Thank You For Attending).

85
Q

What is the single most important asset in your event marketing campaign?

A

The invitation email.

86
Q

Where in your invitation email should you highlight your event title, date, time, and registration information?

A

In the upper third of the window.

87
Q

What can you do to increase webinar attendance?

A

Consider using an offer for attendees.

88
Q

In the BP Basic Event campaign template, why does the path from the Still-Time email loop back to the Registrants Shared List decision step?

A

To check whether the intended participant has registered.

89
Q

How do you create an .ICS file in Outlook?

A

Microsoft Outlook toolbar > New Appointment > Save As…

90
Q

Where do you put an .ICS file so you can add it to an Eloqua email?

A

Assets > Component Library > File Storage

91
Q

How do you add an .ICS file to an email?

A

Create a hyperlink, select File in File Storage as Link Type.

92
Q

What is a good use for a shared list of non-registrants?

A

To add to a nurture campaign.

93
Q

When is it a good idea to send out the Still Time email?

A

One week after the Invitation email.

94
Q

How can you make sure your attendees and non-attendees data are in Eloqua before sending out the post-event emails?

A

With the Wait: After Event campaign step.

95
Q

After a webinar, you should (1) __________; (2) re-connect with non-attendees; (3) repurpose webinar content; and (4) measure effectiveness.

A

push attendees to the next step in the sales cycle

96
Q

After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) _______; (3) repurpose webinar content; and (4) measure effectiveness.

A

re-connect with non-attendees

97
Q

After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) re-connect with non-attendees; (3) _______; and (4) measure effectiveness.

A

repurpose webinar content

98
Q

After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) re-connect with non-attendees; (3) repurpose webinar content; and (4) _____.

A

measure effectiveness

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