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Luminary Tenets > E10: Progressive Profiling > Flashcards

E10: Progressive Profiling Flashcards

1
Q

What is the portal to configure an “app”?

A

cloudconnectors.eloqua.com

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2
Q

According to an recent Eloqua poll, how many of their 1000+ customers are using apps from the AppCloud?

A

931

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3
Q

What are the top 5 Eloqua AppCloud components?

A
  1. YouTube Video Embed, 2. LInkedIn Share, 3. Form Submit: Contact, 4. Progressive Profiling, 5. WebEx
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4
Q

When a visitor arrives at a web page with component code, what happens?

A

The Component launches code that reaches out to the third party application, retrieves the data based on the settings within the Component, and loads relevant dynamic content into the component space on the landing page.

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5
Q

Progressive profiling increases _______ and _______.

A

form conversion rates and profile completeness.

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6
Q

The Progressive Profiling Component lets marketers create forms that display fields incrementally to online visitors based on: __

A

what information is already known and saved in the Eloqua database.

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7
Q

You can use a master Progressive Profiling form to (1) ______ or (2) gate assets.

A

dynamically redirect upon submission

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8
Q

You can use a master Progressive Profiling form to (1) dynamically redirect upon submission or (2) _____.

A

gate assets.

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9
Q

If you use the Progressive Profiling form to gate assets, what are you checking for and what are you serving up?

A

You’re checking to see the previous asset the contact downloaded, and dynamically serving up something new.

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10
Q

An Unknown Visitor is…

A

Not a contact in Eloqua and not recognized by Eloqua tracking scripts (cookies).

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11
Q

The Progressive Profiling Component looks up a Contact based on (1) _____ or (2) the fact that the visitor clicked through an Eloqua email.

A

the cookie in the visitor’s browser

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12
Q

The Progressive Profiling Component looks up a Contact based on (1) the cookie in the visitor’s browser or (2) _____.

A

the fact that the visitor clicked through an Eloqua email.

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13
Q

The Progressive Profiling Component provides two options to address the scenario where the visitor is unknown to Eloqua. What are they?

A

(1) Show Lookup Button or (2) Show Form.

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14
Q

What does Show Lookup Button do?

A

Presents a single form field on the landing page: Email Address. Once the visitor submits the form, Eloqua will search and locate the Contact record. If the email address does not exist, a contact will be created. On a subsequent visit, a new version of the form will be displayed.

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15
Q

Before you use Progressive Profiling, what are four things you need?

A

(1) API enabled on your install (2) API access rights for your Eloqua user (3) Eloqua Cloud Connector Login (4) Eloqua Cloud Connector User

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16
Q

The steps to configure progressive profiling are: (1) Enable PP component (2) _____ (3) create landing page (4) configure component (5) test

A

Create form

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17
Q

The steps to configure progressive profiling are: (1) Enable PP component (2) Create form (3) _____ (4) configure component (5) test

A

create landing page

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18
Q

The steps to configure progressive profiling are: (1) _____ (2) Create form (3) create landing page (4) configure component (5) test

A

Enable PP component

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19
Q

The steps to configure progressive profiling are: (1) Enable PP component (2) Create form (3) create landing page (4) _____ (5) test

A

configure component

20
Q

The steps to configure progressive profiling are: (1) Enable PP component (2) Create form (3) create landing page (4) configure component (5) _____

A

test

21
Q

True or false: Cloud Components are available in every Eloqua install.

A

True.

22
Q

What kind of user can select and enable Cloud Components?

A

The Administrative User

23
Q

How do you access Cloud Components to enable them?

A

Setup > Administration > Cloud Components

24
Q

When you create a form to use with Progressive Profiling, what fields should you include?

A

All the fields you wish to use in building the visitor’s profile.

25
Q

When must the form be created?

A

Before inserting the Progressive Profiling Component into the landing page.

26
Q

What determines which form fields will display for the Visitor on each subsequent visit?

A

The Rule Sets.

27
Q

Within the Progressive Profiling component, what options do you have for the form fields user interface?

A

(1) Pre-populate them (2) Make them required (3) Show select lists

28
Q

Should options like pre-population, required fields, and select lists be turned on from within the Progressive Profiling component or from within the form editor itself?

A

From within the Progressive Profiling component.

29
Q

What do you need to use if you want to dynamically change the redirect location after a form is submitted?

A

Dynamic fields that work with the query string.

30
Q

Dynamic Fields let you write values to Eloqua form fields based on _________.

A

value mappings against a query string.

31
Q

What field would you use to change the redirect location after a form submission?

A

A retURL hidden field. You map something to it based on the query string.

32
Q

In the case where you’re changing the redirect location after a form submission, to configure dynamic rules, you (1) ______, and (2) add a dynamic field to write the redirect URL link back to the form

A

add a dynamic field to write the asset type back to the form

33
Q

In the case where you’re changing the redirect location after a form submission, to configure dynamic rules, you (1) add a dynamic field to write the asset type back to the form, and (2) ________.

A

add a dynamic field to write the redirect URL link back to the form

34
Q

When should you enable the Progressive Profiling Cloud Component?

A

Before creating a landing page.

35
Q

On the Eloqua form, should you set fields as “required’?

A

No.

36
Q

After selecting an Eloqua form, when should you save the settings?

A

Before configuring the rules or dynamic fields.

37
Q

After selecting an Eloqua form, what should you do before configuring the rules or dynamic fields?

A

Save the settings.

38
Q

Do not include _______ in the master form.

A

check boxes.

39
Q

Why should you not include check boxes in the master form?

A

It can cause issues due to the way processing steps update the values in the database.

40
Q

How should you test Progressive Profiling?

A

With a test email, not the email preview - Java may cause issues with the displayed page.

41
Q

What should you make sure of in the dynamic field rule mappings?

A

Make sure the URLs are correct.

42
Q

Eloqua’s _______ extends your reach and makes you a modern marketer

A

Social Suite

43
Q

______ dynamically and progressively display form fields

A

Rule Sets

44
Q

______ write values to the form and dynamically redirect and gate assets

A

Dynamic Rules

45
Q

______ pass data to applications

A

Query Strings

Luminary Tenets (29 decks)

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