Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Luminary Tenets > Applied Best Practices - Managing Multi-city Events > Flashcards

Applied Best Practices - Managing Multi-city Events Flashcards

1
Q

What are keys to success?

A

Right tools, automation, and measuring metrics.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What factors should dictate the timing of an event?

A

Strategic sales and marketing goals.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What’s important to keep in mind when choosing an event agenda and topics?

A

Ensure that they’re relevant, and revisit them before rolling out the invitations.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Why is it important to monitor registrations?

A

To make sure you’re not registering too many people, or to identify poor participation.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are best practices for reviewing registration with stakeholders, including sales?

A

Regularly update stakeholders about registration numbers, and assess lead quality of the attendees with Sales

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Marketers use events to _____, nurture prospects, build brand awareness, expand distribution, strengthen relationships with customers

A

generate leads

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Generate leads, _____, build brand awareness, expand distribution, strengthen relationships with customers

A

nurture prospects

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Generate leads, nurture prospects, ______, expand distribution, strengthen relationships with customers

A

build brand awareness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Generate leads, nurture prospects, build brand awareness, _____, strengthen relationships with customers

A

expand distribution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Generate leads, nurture prospects, build brand awareness, expand distribution, and _____.

A

strengthen relationships with customers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

The prime expectation for any event is:

A

Ensuring consistency in delivering value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How do you adapt an event to local needs?

A

Regional language and not scheduled on local holiday

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What are the three key components used to manage the Road to Revenue multi-city event?

A

Registration form, campaign canvas, and event module

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Each city has a hidden field for ___

A

City

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

When someone registers on one of the city landing pages, what happens?

A

The city value is passed to the city field on the registration form. The form then creates the registrant in the selected city session.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

To promote the event and extend Eloqua’s reach, the R to R landing pages incorporate _____

A

Cloud Components.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

____ are social media elements that allow visitors to engage via social channels.

A

Cloud Components

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Some of the benefits of using Cloud Components are _____, increased event awareness without a large investment, and increased marketing productivity.

A

increased conversions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Some of the benefits of using Cloud Components are increased conversions, _____ , and increased marketing productivity.

A

increased event awareness without a large investment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Some of the benefits of using Cloud Components are increased conversions, increased event awareness without a large investment, and _____.

A

increased marketing productivity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Eloqua helps marketers overcome event challenges by _____

A

automating planning and execution.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

The R to R campaigns are segmented by ____

A

city.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

How can event campaign segments be created?

A

city, previous lead score, job roles, attendance to previous events.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

the Campaign Module is responsible to:

A

Send the invite, check for form submissions, send Still Time and follow-up emails

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

The Event Module:

A

tracks registrants, deploys confirmations, reminders, and internal notifications.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

What should the first thing you do be?

A

Build the Registration Form.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

True or false: Each city in the R to R tour has its own separate campaign.

A

True.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

True or false: Each city in the R to R tour has its own landing page.

A

True.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

There’s only one registration form. How does it pass different city values?

A

There’s a different city value hidden within each landing page.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

How is the registrant data stored in the Event module?

A

As a data card in the appropriate session in the event.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

____ are scheduled marketing actions performed by Eloqua using automation.

A

Event Actions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

Why use the Campaign Canvas to send thank-you emails?

A

(1) CC can evaluate whether registrants attended an event (2) Access to roll-up campaign reporting for the event.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

What’s the first contact made with prospects in the R to R campaign?

A

Website or invite email

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

The R to R landing page allows registrants to ______, download the agenda, add the event to their calendar, and email event-related queries to Eloqua.

A

submit the registration form

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

The R to R landing page allows registrants to submit the registration form, ______, add the event to their calendar, and email event-related queries to Eloqua.

A

download the agenda

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

The R to R landing page allows registrants to submit the registration form, download the agenda, _____, and email event-related queries to Eloqua.

A

add the event to their calendar

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

The R to R landing page allows registrants to submit the registration form, download the agenda, add the event to their calendar, and ______.

A

email event-related queries to Eloqua

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

By _____, marketers can ensure that each registrant consistently receives accurate information.

A

automating confirmation emails

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

When building your event assets in Eloqua, it is a good idea to create a __

A

checklist

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

Eloqua recommends the following workflow for an event campaign: (1) _____ (2) Create campaign workflow (3) Create event

A

Create form and other Eloqua assets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

Eloqua recommends the following workflow for an event campaign: (1) Create form and other Eloqua assets (2) _____ (3) Create event

A

Create campaign workflow

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

Eloqua recommends the following workflow for an event campaign: (1) Create form and other Eloqua assets (2) Create campaign workflow (3) ___

A

Create event

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

All the information gathered from the form will be mapped and saved to the ___

A

Event fields

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
44
Q

_____ are an effective way to share info about the event and generate interest within the community

A

Social media sharing components.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
45
Q

What are the 4 elements of a campaign workflow?

A

Segments, assets, decisions, and actions.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
46
Q

All assets must be included on the _ for reporting purposes.

A

Campaign Canvas

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
47
Q

What metric is essential to track event registrations and drop-outs and assess event performance?

A

Form and landing page conversions and visitors

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
48
Q

Adding a wait step after the last email allows you to…

A

Change your mind and send one more email.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
49
Q

Attendees and no-shows must be . . .

A

Uploaded into Eloqua after the specified event.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
50
Q

The Event Module cannot send…

A

the original invitation email.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
51
Q

The Event Module allows you to: (1) ____, (2) drive more attendees with a series of steps based on Eloqua best practices, and (3) use behavior of recipients and attendees to qualify registrants and prioritize follow-up.

A

Reduce setup time by leveraging a repeated sequence of reminder and follow-up emails, drive more attendees with a series of steps based on Eloqua best practices, and use behavior of recipients and attendees to qualify registrants and prioritize follow-up.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
52
Q

The Event Module allows you to: (1) Reduce setup time by leveraging a repeated sequence of reminder and follow-up emails, (2) ___, and (3) use behavior of recipients and attendees to qualify registrants and prioritize follow-up.

A

drive more attendees with a series of steps based on Eloqua best practices,

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
53
Q

The Event Module allows you to: (1) Reduce setup time by leveraging a repeated sequence of reminder and follow-up emails, (2) drive more attendees with a series of steps based on Eloqua best practices, and (3) ___.

A

drive more attendees with a series of steps based on Eloqua best practices,

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
54
Q

The Event Module allows you to manage all event-related assets and campaigns from a single interface and reuse the assets, such as:

A

forms, emails, and segments.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
55
Q

The Event Module allows you to: (1) ____, (2) Populate event session details into emails, and (3) Set up reminder and thank-you emails.

A

Manage single or multi-session events

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
56
Q

The Event Module allows you to: (1) Manage single or multi-session events, (2) ____, and (3) Set up reminder and thank-you emails.

A

Populate event session details into emails

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
57
Q

The Event Module allows you to: (1) Manage single or multi-session events, (2) Populate event session details into emails, and (3) ____.

A

Set up reminder and thank-you emails.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
58
Q

The Event Module has four sections, including:

A

Event Overview, Registrant Info, Event Details, Event Actions.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
59
Q

An unmapped registrant means…

A

that data card has not been mapped to a Contact record.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
60
Q

Registrant Info section allows you to…

A

Link a form and map fields, create additional custom fields

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
61
Q

Each data card set represents…

A

An individual event.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
62
Q

Special fields in the Registrant Info control the way…

A

Unique registrations are handled.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
63
Q

The Registrant Info Special Fields are:

A

Eloqua Identifier field and the Email ADdress field.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
64
Q

If you choose “Use the Email Address Field” in Special Fields, what happens?

A

You’re only allowed one registration per email address.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
65
Q

If you choose “Use an Eloqua Identifier” in Special Fields, what happens?

A

The system generates a unique 16 digit code and allows registrant to register for multiple sessions within the data card set.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
66
Q

If you choose “Use select field” in Special Fields, what happens?

A

Unique registrations are allowed based on the custom field provided in the drop-down list.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
67
Q

The ____ section of the Event Module is where you say whether the event is a single or multi-session event.

A

Event Details

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
68
Q

The Custom Session information from the Event Details can be merged into….

A

emails sent to registrants.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
69
Q

Standard Event Actions include (1) waitlists, (2) event registrations, and (3) reminder emails.

A

Waitlists

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
70
Q

Standard Event Actions include (1) waitlists, (2) ____, and (3) reminder emails.

A

event registrations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
71
Q

Standard Event Actions include (1) waitlists, (2) event registrations, and (3) ______.

A

reminder emails

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
72
Q

Advanced Event Actions include (1) ______, (2) modified registrations, (3) event cancellations, (4) post-event reminders.

A

incomplete registrations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
73
Q

Advanced Event Actions include (1) incomplete registrations, (2) ______, (3) event cancellations, (4) post-event reminders.

A

modified registrations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
74
Q

Advanced Event Actions include (1) incomplete registrations, (2) modified registrations, (3) _______, (4) post-event reminders.

A

event cancellations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
75
Q

Advanced Event Actions include (1) incomplete registrations, (2) modified registrations, (3) event cancellations, (4) _____.

A

post-event reminders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
76
Q

Event Actions include processing steps that allow you to configure ____

A

Actions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
77
Q

True or false? After Event Actions are configured, you can enable or disable them at any time.

A

True

78
Q

In the Registrant Info section, you associate ____ with the event

A

a form and its fields.

79
Q

In the _____ section, you associate a form and its fields with the event.

A

Registrant Info

80
Q

You can create, edit, move, or delete ____ from the Registrant Info section.

A

custom fields

81
Q

As a best practice, fields should be brought into the Registrant Info section from _____

A

a registration form that you link to the event.

82
Q

The Event Details section includes event-specific information such as ___, location, whether meals are provided, and so on.

A

date

83
Q

The Event Details section includes event-specific information such as date, ____, whether meals are provided, and so on.

A

location

84
Q

The Event Details section includes event-specific information such as date, location, ___, and so on.

A

whether meals are provided

85
Q

Can you create your own fields in Event Details?

A

Yes.

86
Q

Fields in Event Details can be used to create

A

event field merges.

87
Q

Event Details are used to create _____ fields.

A

header fields.

88
Q

Typical R to R events are ___ session events.

A

single session events.

89
Q

The “Multiple Sessions, organized by” drop-down menu pulls fields from your event fields, which means:

A

All form fields plus any custom fields.

90
Q

The “Multiple Sessions, organized by” drop-down menu creates a bridge between the registration form, the event, and…

A

the actual sessions to which a registrant is added.

91
Q

If organizing multiple sessions by “Sessions,” what should you do first?

A

Create a “Sessions” picklist.

92
Q

You add Session from List in the…

A

Event Details section of the Event module.

93
Q

In the Event Details section of the Events Module, where do you add information such as date, speaker, and time?

A

Top right of screen > Add Header Fields > Add Standard Event Headers

94
Q

You can reuse an Event by…

A

Copying and modifying an existing Event

95
Q

What are the two ways people register for events?

A

Form submissions and uploading.

96
Q

To upload new registrant information, the Events Module provides:

A

A Registrant Upload Wizard.

97
Q

The 6 steps of the Registrant Upload Wizard are: Data Source, Upload Data Source, Field Mapping, Upload Actions, Summary, and Finished.

A

Data Source

98
Q

The 6 steps of the Registrant Upload Wizard are: Data Source, ____, Field Mapping, Upload Actions, Summary, and Finished.

A

Upload Data Source

99
Q

The 6 steps of the Registrant Upload Wizard are: Data Source, Upload Data Source, ___, Upload Actions, Summary, and Finished.

A

Field Mapping

100
Q

The 6 steps of the Registrant Upload Wizard are: Data Source, Upload Data Source, Field Mapping, _____, Summary, and Finished.

A

Upload Actions

101
Q

The 6 steps of the Registrant Upload Wizard are: Data Source, Upload Data Source, Field Mapping, Upload Actions, ____, and Finished.

A

Summary

102
Q

The 6 steps of the Registrant Upload Wizard are: Data Source, Upload Data Source, Field Mapping, Upload Actions, Summary, and ____.

A

Finished

103
Q

What do you do if you receive an individual registrant’s information?

A

On the menu next to the selected event in the tree view, select “New Registrant”

104
Q

The _____ provides a collection of reports with metrics showing the overall status of the event

A

Event Dashboard

105
Q

To access the event dashboard..

A

On the menu next to the selected event in the tree view, click “Event Dashboard”

106
Q

The _____ shows registrants on a map

A

Event Registrations by Geography

107
Q

The ____ shows the breakdown of different Sessions for the event

A

Session Overview for Event

108
Q

The ___ shows submissions for the event for selected days in selected time range.

A

Event Submissions Report

109
Q

True or false: You can export Event Dashboard reports as an image or to Excel.

A

True

110
Q

True or false: You can customize the date range for Event Dashboard reports.

A

True.

111
Q

The _______ is an “Additional Report” from the Event Dashboard that shows Data Cards that have been created during a specific time range.

A

Event Registrations and Contact Data report

112
Q

The _____ shows a listing of all the data cards and data card field values for a specific session in the event.

A

Event Overview by Session

113
Q

The ____ shows details of the data cards waiting for a particular event.

A

Event Waiting List report

114
Q

The ___ report shows all the values for a particular event within the data card set for that event.

A

Data Card Field Values report

115
Q

The _ report shows the percentages for the values specified for a selected Data Card field.

A

Data Card Field Value Percentages report

116
Q

The ____ report provides a list of the Sessions in the event with all the related Session information, as pulled from the Event Headers.

A

Event Session Overview report

117
Q

The _____ report shows all the data cards in the data set for the event and their field information.

A

Event Data report

118
Q

There are ____ Data Card reports

A

6

119
Q

The _____ report provides data based on the Data Card type.

A

Data Card Set Type Breakdown report

120
Q

The ___ report allows you to view data within a single Data CArd Set.

A

Data Card Set Data report

121
Q

Where can you edit an individual Data Card within the Data Card Set?

A

In the Data Card Set Data report.

122
Q

The ____ report allows you to view individual registrants and registrant data within an Event

A

Data CArd Set and Contact Data

123
Q

The ____ report allows you to generate a list of all the data cards / registrants on the event waiting list

A

Data Card Set Waiting List report

124
Q

The ___ report allows you to select a specific data card and see a count for the number of different values on record.

A

Data Card Field Values report

125
Q

The __ report provides a count of the number of different field values reported as a percentage.

A

Data Card Field Value percentages report

126
Q

___ allow for tracking of metrics by session

A

Unique campaigns and landing pages

127
Q

When is the second reminder email sent to the registrants during a Road to Revenue event?

A

One day prior to the event

128
Q

Which section in the Event Module allows you to link a registrant form to the event?

A

The Registrant Info section.

129
Q

The objective of the event should be:

A

SMART

130
Q

What does SMART stand for?

A

Specific, measurable, achievable, relevant, and timely.

131
Q

For an event to be successful, answer two questions:

A
  1. What’s in it for me? 2. What’s in it for the participants?
132
Q

To increase event participation, it is important to focus on…

A

the target audience.

133
Q

What are 3 best practices for scheduling events?

A

Avoid scheduling at the end of quarters if your segment is Marketing or Sales; avoid scheduling close to your competitors’ events.; don’t schedule on public holidays.

134
Q

What is a best practice for targeting existing customers?

A

Through more than one promotional channels.

135
Q

In targeting, what should you focus on?

A

A single group who you feel would be interested in attending the event.

136
Q

How do you maintain customer interest?

A

By reinventing or adding new elements each time you conduct the event.

137
Q

As a program leader, set the right example and give opportunities to _

A

everyone.

138
Q

Encourage team members to…

A

take ownership of the assigned tasks.

139
Q

3 best practices for formulating agenda content: (1) Standard template for all presentations, (2) _____ (3) Enough time to develop content, and audit for reviews and revisions

A

Regional language,

140
Q

3 best practices for formulating event content: (1) Standard template for all presentations, (2) Regional language, (3) _____

A

Enough time to develop content, and audit for reviews and revisions

141
Q

3 best practices for formulating event content: (1) ____, (2) Regional language, (3) Enough time to develop content, and audit for reviews and revisions

A

Standard template for all presentations

142
Q

As a best practice, try to include ____ as sponsors.

A

marketing partners

143
Q

Event format includes what?

A

Multiple sessions running in parallel or single-room sessions with all attendees present.

144
Q

Make sure your event format aligns with…

A

your event goals and audience preferences.

145
Q

Apart from emails and ads, ____ is one of the best tools to promote an event.

A

Social media

146
Q

Decide on promotional activities and the medium based on…

A

whether the target audience is composed of new or existing customers.

147
Q

Things to check when choosing a venue are:

A

Distance from transit hubs, accommodation facilities, venue capacity

148
Q

Why should you be concerned with accommodation facilities and general amenities?

A

Because attendees, speakers, and hosts sometimes travel with their families.

149
Q

What’s a best practice for planning logistics?

A

Use a whiteboard to map every detail when designing the attendee experience.

150
Q

When should you create your event follow-up plan?

A

Well in advance.

151
Q

As a best practice, what should your follow-up email include?

A

Something of value, and an email address so contacts can reply.

152
Q

To determine if the event objectives were achieved, don’t forget it is best practice to do an ____

A

event evaluation.

153
Q

Some methods that can be used to evaluate an event are: (1) _____, (2) Eloqua reports, (3) Media reports, (4) video recordings, (5) surveys.

A

direct observation by event organizers

154
Q

Some methods that can be used to evaluate an event are: (1) direct observation by event organizers, (2) _____, (3) Media reports, (4) video recordings, (5) surveys.

A

Eloqua reports

155
Q

Some methods that can be used to evaluate an event are: (1) direct observation by event organizers, (2) Eloqua reports, (3) ____, (4) video recordings, (5) surveys.

A

Media reports

156
Q

Some methods that can be used to evaluate an event are: (1) direct observation by event organizers, (2) Eloqua reports, (3) Media reports, (4) _____, (5) surveys.

A

video recordings

157
Q

Some methods that can be used to evaluate an event are: (1) direct observation by event organizers, (2) Eloqua reports, (3) Media reports, (4) video recordings, (5) ___.

A

surveys

158
Q

Event reporting best practices: (1) ___ (2) associate attendance with lead scores (3) regularly share reports (4) collaborate with sales (5) generate attendance reports based on segments (6) share only relevant reports (7) generate custom reports for events

A

measure & track attendance

159
Q

Event reporting best practices: (1) measure & track attendance (2) _____ (3) regularly share reports (4) collaborate with sales (5) generate attendance reports based on segments (6) share only relevant reports (7) generate custom reports for events

A

associate attendance with lead scores

160
Q

Event reporting best practices: (1) measure & track attendance (2) associate attendance with lead scores (3) ____ (4) collaborate with sales (5) generate attendance reports based on segments (6) share only relevant reports (7) generate custom reports for events

A

regularly share reports

161
Q

Event reporting best practices: (1) measure & track attendance (2) associate attendance with lead scores (3) regularly share reports (4) ____ (5) generate attendance reports based on segments (6) share only relevant reports (7) generate custom reports for events

A

collaborate with sales

162
Q

Event reporting best practices: (1) measure & track attendance (2) associate attendance with lead scores (3) regularly share reports (4) collaborate with sales (5) ___ (6) share only relevant reports (7) generate custom reports for events

A

generate attendance reports based on segments

163
Q

Event reporting best practices: (1) measure & track attendance (2) associate attendance with lead scores (3) regularly share reports (4) collaborate with sales (5) generate attendance reports based on segments (6) ____ (7) generate custom reports for events

A

share only relevant reports

164
Q

Event reporting best practices: (1) measure & track attendance (2) associate attendance with lead scores (3) regularly share reports (4) collaborate with sales (5) generate attendance reports based on segments (6) share only relevant reports (7) ___

A

generate custom reports for events

165
Q

In communication, it’s best practice to send emails with an accurate _

A

agenda

166
Q

It’s important to communicate with a ____ touch.

A

personal touch.

167
Q

Easy ____ options should be offered

A

registration

168
Q

Before sending emails

A

test them

169
Q

As a communication best practice after the event,

A

follow up!

170
Q

Communication also involves coordination between ____

A

different functions and third-party vendors

171
Q

Best practice is to send a maximum of ___ invitation emails

A

two

172
Q

Refrain from sending invitations on what days of the week?

A

Monday and Friday

173
Q

You can personalize emails with a brief introduction about…

A

the event host.

174
Q

Emails can be segmented based on…

A

geography, industry, job title, and lead scores.

175
Q

When you provide various registration options, make sure to..

A

monitor each platform so you don’t fail to register any invitees.

176
Q

The follow-up email should be sent when?

A

Within 24 hours after the event.

177
Q

Multi-city events help marketers to work collaboratively with__

A

Sales

178
Q

Best practices to engage sales: ____ to allow sales to approach the right lead.

A

Maintain an attendee list.

179
Q

Best practices to engage sales: Associate event participation with ___

A

lead scores

180
Q

_____ sets transparency and builds trust between marketing and sales.

A

Informing and educating sales

181
Q

If sales tends to look at short term gains from an event it might be wise to ____

A

manage expectations

182
Q

Follow ___ to improve event planning and execution

A

best practice guidelines

183
Q

What are the five key takeaways from the multi-city event case studies?

A

Avoid over planning, track registrants, schedule smartly, check local preferences, and collaborate

184
Q

Maintain and adhere to __ to ensure you repeat your success formula.

A

A checklist of best practices

185
Q

When is the invitation email sent during a Road to Revenue event?

A

4 weeks before

186
Q

When is the First Reminder email sent during a Road to Revenue event?

A

1 week before

187
Q

When is the Still Time To Register email sent during a Road to Revenue event?

A

2 weeks before

188
Q

Marketers’ challenges during events are: _____, generate business, assess competitive activity, trump the competition

A

Measure impact

189
Q

Marketers’ challenges during events are: Measure impact, _____, assess competitive activity, trump the competition

A

generate business

190
Q

Marketers’ challenges during events are: Measure impact, generate business, ______, trump the competition

A

assess competitive activity

191
Q

Marketers’ challenges during events are: Measure impact, generate business, assess competitive activity, ______

A

trump the competition

Luminary Tenets (29 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions