Advanced Editing and Form Processing Flashcards
An index is a set of _____ that present new pages to you when you search on the web.
algorithms
A crawl is a digital _____ that finds new pages to add to that index.
spider
Are Landing Pages created in Eloqua crawlable by default?
True
HTML used to provide additional information about a page is a _____
Meta tag
Page Snippet Tools place code inside the ….
Head tag area.
Problem: Your company needs all Eloqua landing pages to be no index. Solution:
Create a Blank Template that has the meta tags already in place.
Why would you want to make sure your landing pages are all no index?
To make sure that SEO is not disrupted by individual landing pages.
The underlying language that controls the font, layout, colors, etc. for web pages and emails is:
Cascading Style Sheets
Is it a good idea to add CSS to emails? Why or why not?
No. Email clients don’t do well with CSS.
Hyperlink colors reflect ______ and increase _____
reflect branding and increase usability
The color and underlining of a hyperlink is applied at a ______
CSS level.
To find pre-built CSS code for hex colors, search Google for..
CSS Styling Links
The _____ has resources for generating hex code
W3Schools
You find the Page Snippet tool in the ____ in Eloqua
Easy Editor
To find the Page Snippet tool, click the red ____ button.
Tools
From the _____ tool you can add meta tags and edit HTML, CSS, and JavaScript.
Page Snippet
When adding CSS to your pages with the Page Snippet Tool, do you need the beginning and ending tags?
Yes.
To get marketers to adhere to your branding guidelines when creating emails and Landing Pages, use ____ and ___
Templates and CSS
Is it a good idea to use CSS in emails? Why or why not?
No, because not all email providers play nicely with CSS.
What kind of code can help you track lead source?
Javascript
To track lead source you need: (1) URLs with ____ specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source
query strings
To track lead source you need: (1) URLs with query strings specific to lead source; (2) ____; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source
JavaScript
To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with ____ to capture lead source; (4) Contact field to capture Most Recent Lead Source
hidden field
To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture ____
Most Recent Lead Source
Who creates contact fields in Eloqua?
The Eloqua Admin on your team.
A _____ is a set of characters appended to a URL to pass information.
query string
Can information from a query string be captured and used for future segmentation and targeting?
Yes.
To pull Eloqua reports on query strings, you will need to _______.
configure the setup in Eloqua.
Where can you find information on how to pull Eloqua reports on query strings?
Within Topliners
The five parts of a URL with query string are: (1) _____, (2) separator, (3) key, (4) value, (5) connector
base URL
The five parts of a URL with query string are: (1) base URL, (2) _____, (3) key, (4) value, (5) connector
separator
The five parts of a URL with query string are: (1) base URL, (2) separator, (3) ___, (4) value, (5) connector
key
The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) ____, (5) connector
value
The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) value, (5) _____
connector
What character is used as the separator in a query string?
?
What character is used as the connector in a query string, and between what?
& between key-value pairs
What character is used to associate keys with values within a query string?
=
A query string is added (1) __________ or (2) when a hyperlink is first added to a new asset.
prior to a campaign launch
A query string is added (1) prior to a campaign launch or (2) ________
when a hyperlink is first added to a new asset.
If you’ve configured a Landing Page to capture query string information, what happens when a visitor arrives at your Landing Page using a URL with a query string?
It activates the JavaScript which locates the query string value and writes it to the hidden form field.
When a query string value is written to a hidden form field in Eloqua, the form processes the hidden field and places the value into the ______ contact field.
Lead Source: Most Recent
To add a Hidden form field to an Eloqua form, click the ____ and choose ____.
Custom Fields button; choose Hidden Field.
A hidden field in Eloqua has a generic _____ and a generic ____.
a generic field label and a generic HTML name
Do the field label and HTML name need to be updated when you create a hidden form field in Eloqua?
Yes.
The Javascript uses the _______ to locate the form field.
HTML name
For the JavaScript that collects lead source to work, it needs to know the _____ and the _____.
The query string key and the HTML name of the hidden form field.
The ______ tells the JavaScript that collects lead source where to find the value you wish to gather.
query string key
The ______ tells the JavaScript that collects lead source where to place the value it collects.
HTML name of the hidden form field
Send Submitter an Email is a ______ in Eloqua.
Form Processing step
Send Notification Email is a ____ in Eloqua.
Form Processing step
A Form Processing step called _______ sends an autoresponder to each person who submits a form.
Send Submitter an Email
A Form Processing step called __________ sends an internal notification to you or someone on your team that there has been a form submission.
Send Notification Email
Send Notification Email is good for notifying anyone who needs to know about each form submission in ….
real time
Conditions on form processing steps are visually apparent because…
the dot next to the processing step name changes to yellow.
If you want to let a partner liaison know when one of their leads submits a form, what form processing step would you set up and what condition would you include?
Set up a Send Email Notification Step to run if the criteria “lead source must be exactly partner” is met.
True or false: in conditional form processing steps, you can set criteria as “are met” or “are not met”.
True
What do the tabs on the Conditions Editor screen give you access to?
Different types of data for building criteria.
What three kinds of data can you use to build conditions in form processing steps?
Form Field, Contact, and Custom Object.
What is a use case for referencing a Custom Data Object in a conditional form processing step?
To check whether an individual attended a conference last year
In setting up form processing conditions, email matching is only needed if referencing _______ or ______ fields.
Contact or Custom Object fields
In setting up form processing conditions, if you combine criteria into a single condition, the underlying boolean value is ___
and
Can wild cards be used in setting up conditions for form processing steps?
Yes
Can form processing conditions reference contact data even if that data was not captured on the form? Why?
Yes. Because you have matched email address to email address.
In a picklist, what is the display name?
The form field value.
A _______ is a select list that matches form field values to an actionable value.
Form Picklist
As a best practice, who should create a picklist?
An Administrator.
If you want to consistently delineate select lists meant for back-end processing from those visible to visitors, what should you use?
A naming convention.
If you are an admin, where can you manage all Picklists?
From the Setup > Manage Picklists area.
True or false: you can upload Picklists from CSV files.
True.
True or false: Eloqua allows you to export current Picklists.
True.
True or false: you can copy Picklists.
True
The Eloqua benchmark data show that email Open rate is very closely correlated to ______
expectation.
When you submit a form you expect to receive __________
an email confirmation.
What are the two main ways to target an email autoresponse?
Through dynamic content or through form processing.
True or false: using dynamic content to generate an email autoresponse produces one set of email reports.
True.
In using conditional form processing steps, since the underlying Boolean value is AND, if you combine multiple criteria within a single condition, how would you set up conditions that would use OR?
You use separate processing steps.
How do you find the Asset ID for an email, form, or Landing Page?
Navigate to that asset in Eloqua and look at the URL.
An ____ is a number assigned by Eloqua as soon as an asset is created.
Asset ID
In a URL, where is the Asset ID number?
At the end of the URL following id=
What are two ways to find Shared List Asset IDs?
(1) Use Program Builder, (2) Use a callout from the Shared List screen
Is there a need for Asset ID when using conditional processing in form steps?
No.
What is the main advantage of using multiple Conditional Processing steps instead of Picklists?
The number of Picklists can become large and messy without oversight.
What are the main advantages of using Picklists instead of multiple Conditional Processing steps?
Easier to maintain and can be reused, copied, and modified.
True or false: it is best practice to add descriptions to Processing steps
True
True or false: it is best practice to use a naming convention for Picklists
True
True or false: it is best practice to use an autoresponder naming convention if using Picklists
True
How can you create a history of lead source?
By using Shared Lists and form processing with a Picklist
