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luminary tenets > Advanced Editing and Form Processing > Flashcards

Advanced Editing and Form Processing Flashcards

1
Q

An index is a set of _____ that present new pages to you when you search on the web.

A

algorithms

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2
Q

A crawl is a digital _____ that finds new pages to add to that index.

A

spider

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3
Q

Are Landing Pages created in Eloqua crawlable by default?

A

True

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4
Q

HTML used to provide additional information about a page is a _____

A

Meta tag

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5
Q

Page Snippet Tools place code inside the ….

A

Head tag area.

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6
Q

Problem: Your company needs all Eloqua landing pages to be no index. Solution:

A

Create a Blank Template that has the meta tags already in place.

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7
Q

Why would you want to make sure your landing pages are all no index?

A

To make sure that SEO is not disrupted by individual landing pages.

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8
Q

The underlying language that controls the font, layout, colors, etc. for web pages and emails is:

A

Cascading Style Sheets

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9
Q

Is it a good idea to add CSS to emails? Why or why not?

A

No. Email clients don’t do well with CSS.

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10
Q

Hyperlink colors reflect ______ and increase _____

A

reflect branding and increase usability

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11
Q

The color and underlining of a hyperlink is applied at a ______

A

CSS level.

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12
Q

To find pre-built CSS code for hex colors, search Google for..

A

CSS Styling Links

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13
Q

The _____ has resources for generating hex code

A

W3Schools

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14
Q

You find the Page Snippet tool in the ____ in Eloqua

A

Easy Editor

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15
Q

To find the Page Snippet tool, click the red ____ button.

A

Tools

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16
Q

From the _____ tool you can add meta tags and edit HTML, CSS, and JavaScript.

A

Page Snippet

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17
Q

When adding CSS to your pages with the Page Snippet Tool, do you need the beginning and ending tags?

A

Yes.

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18
Q

To get marketers to adhere to your branding guidelines when creating emails and Landing Pages, use ____ and ___

A

Templates and CSS

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19
Q

Is it a good idea to use CSS in emails? Why or why not?

A

No, because not all email providers play nicely with CSS.

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20
Q

What kind of code can help you track lead source?

A

Javascript

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21
Q

To track lead source you need: (1) URLs with ____ specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source

A

query strings

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22
Q

To track lead source you need: (1) URLs with query strings specific to lead source; (2) ____; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source

A

JavaScript

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23
Q

To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with ____ to capture lead source; (4) Contact field to capture Most Recent Lead Source

A

hidden field

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24
Q

To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture ____

A

Most Recent Lead Source

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25
Q

Who creates contact fields in Eloqua?

A

The Eloqua Admin on your team.

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26
Q

A _____ is a set of characters appended to a URL to pass information.

A

query string

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27
Q

Can information from a query string be captured and used for future segmentation and targeting?

A

Yes.

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28
Q

To pull Eloqua reports on query strings, you will need to _______.

A

configure the setup in Eloqua.

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29
Q

Where can you find information on how to pull Eloqua reports on query strings?

A

Within Topliners

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30
Q

The five parts of a URL with query string are: (1) _____, (2) separator, (3) key, (4) value, (5) connector

A

base URL

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31
Q

The five parts of a URL with query string are: (1) base URL, (2) _____, (3) key, (4) value, (5) connector

A

separator

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32
Q

The five parts of a URL with query string are: (1) base URL, (2) separator, (3) ___, (4) value, (5) connector

A

key

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33
Q

The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) ____, (5) connector

A

value

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34
Q

The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) value, (5) _____

A

connector

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35
Q

What character is used as the separator in a query string?

A

?

36
Q

What character is used as the connector in a query string, and between what?

A

& between key-value pairs

37
Q

What character is used to associate keys with values within a query string?

A

=

38
Q

A query string is added (1) __________ or (2) when a hyperlink is first added to a new asset.

A

prior to a campaign launch

39
Q

A query string is added (1) prior to a campaign launch or (2) ________

A

when a hyperlink is first added to a new asset.

40
Q

If you’ve configured a Landing Page to capture query string information, what happens when a visitor arrives at your Landing Page using a URL with a query string?

A

It activates the JavaScript which locates the query string value and writes it to the hidden form field.

41
Q

When a query string value is written to a hidden form field in Eloqua, the form processes the hidden field and places the value into the ______ contact field.

A

Lead Source: Most Recent

42
Q

To add a Hidden form field to an Eloqua form, click the ____ and choose ____.

A

Custom Fields button; choose Hidden Field.

43
Q

A hidden field in Eloqua has a generic _____ and a generic ____.

A

a generic field label and a generic HTML name

44
Q

Do the field label and HTML name need to be updated when you create a hidden form field in Eloqua?

A

Yes.

45
Q

The Javascript uses the _______ to locate the form field.

A

HTML name

46
Q

For the JavaScript that collects lead source to work, it needs to know the _____ and the _____.

A

The query string key and the HTML name of the hidden form field.

47
Q

The ______ tells the JavaScript that collects lead source where to find the value you wish to gather.

A

query string key

48
Q

The ______ tells the JavaScript that collects lead source where to place the value it collects.

A

HTML name of the hidden form field

49
Q

Send Submitter an Email is a ______ in Eloqua.

A

Form Processing step

50
Q

Send Notification Email is a ____ in Eloqua.

A

Form Processing step

51
Q

A Form Processing step called _______ sends an autoresponder to each person who submits a form.

A

Send Submitter an Email

52
Q

A Form Processing step called __________ sends an internal notification to you or someone on your team that there has been a form submission.

A

Send Notification Email

53
Q

Send Notification Email is good for notifying anyone who needs to know about each form submission in ….

A

real time

54
Q

Conditions on form processing steps are visually apparent because…

A

the dot next to the processing step name changes to yellow.

55
Q

If you want to let a partner liaison know when one of their leads submits a form, what form processing step would you set up and what condition would you include?

A

Set up a Send Email Notification Step to run if the criteria “lead source must be exactly partner” is met.

56
Q

True or false: in conditional form processing steps, you can set criteria as “are met” or “are not met”.

A

True

57
Q

What do the tabs on the Conditions Editor screen give you access to?

A

Different types of data for building criteria.

58
Q

What three kinds of data can you use to build conditions in form processing steps?

A

Form Field, Contact, and Custom Object.

59
Q

What is a use case for referencing a Custom Data Object in a conditional form processing step?

A

To check whether an individual attended a conference last year

60
Q

In setting up form processing conditions, email matching is only needed if referencing _______ or ______ fields.

A

Contact or Custom Object fields

61
Q

In setting up form processing conditions, if you combine criteria into a single condition, the underlying boolean value is ___

A

and

62
Q

Can wild cards be used in setting up conditions for form processing steps?

A

Yes

63
Q

Can form processing conditions reference contact data even if that data was not captured on the form? Why?

A

Yes. Because you have matched email address to email address.

64
Q

In a picklist, what is the display name?

A

The form field value.

65
Q

A _______ is a select list that matches form field values to an actionable value.

A

Form Picklist

66
Q

As a best practice, who should create a picklist?

A

An Administrator.

67
Q

If you want to consistently delineate select lists meant for back-end processing from those visible to visitors, what should you use?

A

A naming convention.

68
Q

If you are an admin, where can you manage all Picklists?

A

From the Setup > Manage Picklists area.

69
Q

True or false: you can upload Picklists from CSV files.

A

True.

70
Q

True or false: Eloqua allows you to export current Picklists.

A

True.

71
Q

True or false: you can copy Picklists.

A

True

72
Q

The Eloqua benchmark data show that email Open rate is very closely correlated to ______

A

expectation.

73
Q

When you submit a form you expect to receive __________

A

an email confirmation.

74
Q

What are the two main ways to target an email autoresponse?

A

Through dynamic content or through form processing.

75
Q

True or false: using dynamic content to generate an email autoresponse produces one set of email reports.

A

True.

76
Q

In using conditional form processing steps, since the underlying Boolean value is AND, if you combine multiple criteria within a single condition, how would you set up conditions that would use OR?

A

You use separate processing steps.

77
Q

How do you find the Asset ID for an email, form, or Landing Page?

A

Navigate to that asset in Eloqua and look at the URL.

78
Q

An ____ is a number assigned by Eloqua as soon as an asset is created.

A

Asset ID

79
Q

In a URL, where is the Asset ID number?

A

At the end of the URL following id=

80
Q

What are two ways to find Shared List Asset IDs?

A

(1) Use Program Builder, (2) Use a callout from the Shared List screen

81
Q

Is there a need for Asset ID when using conditional processing in form steps?

A

No.

82
Q

What is the main advantage of using multiple Conditional Processing steps instead of Picklists?

A

The number of Picklists can become large and messy without oversight.

83
Q

What are the main advantages of using Picklists instead of multiple Conditional Processing steps?

A

Easier to maintain and can be reused, copied, and modified.

84
Q

True or false: it is best practice to add descriptions to Processing steps

A

True

85
Q

True or false: it is best practice to use a naming convention for Picklists

A

True

86
Q

True or false: it is best practice to use an autoresponder naming convention if using Picklists

A

True

87
Q

How can you create a history of lead source?

A

By using Shared Lists and form processing with a Picklist

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