Advanced Editing and Form Processing Flashcards
An index is a set of _____ that present new pages to you when you search on the web.
algorithms
A crawl is a digital _____ that finds new pages to add to that index.
spider
Are Landing Pages created in Eloqua crawlable by default?
True
HTML used to provide additional information about a page is a _____
Meta tag
Page Snippet Tools place code inside the ….
Head tag area.
Problem: Your company needs all Eloqua landing pages to be no index. Solution:
Create a Blank Template that has the meta tags already in place.
Why would you want to make sure your landing pages are all no index?
To make sure that SEO is not disrupted by individual landing pages.
The underlying language that controls the font, layout, colors, etc. for web pages and emails is:
Cascading Style Sheets
Is it a good idea to add CSS to emails? Why or why not?
No. Email clients don’t do well with CSS.
Hyperlink colors reflect ______ and increase _____
reflect branding and increase usability
The color and underlining of a hyperlink is applied at a ______
CSS level.
To find pre-built CSS code for hex colors, search Google for..
CSS Styling Links
The _____ has resources for generating hex code
W3Schools
You find the Page Snippet tool in the ____ in Eloqua
Easy Editor
To find the Page Snippet tool, click the red ____ button.
Tools
From the _____ tool you can add meta tags and edit HTML, CSS, and JavaScript.
Page Snippet
When adding CSS to your pages with the Page Snippet Tool, do you need the beginning and ending tags?
Yes.
To get marketers to adhere to your branding guidelines when creating emails and Landing Pages, use ____ and ___
Templates and CSS
Is it a good idea to use CSS in emails? Why or why not?
No, because not all email providers play nicely with CSS.
What kind of code can help you track lead source?
Javascript
To track lead source you need: (1) URLs with ____ specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source
query strings
To track lead source you need: (1) URLs with query strings specific to lead source; (2) ____; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source
JavaScript
To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with ____ to capture lead source; (4) Contact field to capture Most Recent Lead Source
hidden field
To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture ____
Most Recent Lead Source
Who creates contact fields in Eloqua?
The Eloqua Admin on your team.
A _____ is a set of characters appended to a URL to pass information.
query string
Can information from a query string be captured and used for future segmentation and targeting?
Yes.
To pull Eloqua reports on query strings, you will need to _______.
configure the setup in Eloqua.
Where can you find information on how to pull Eloqua reports on query strings?
Within Topliners
The five parts of a URL with query string are: (1) _____, (2) separator, (3) key, (4) value, (5) connector
base URL
The five parts of a URL with query string are: (1) base URL, (2) _____, (3) key, (4) value, (5) connector
separator
The five parts of a URL with query string are: (1) base URL, (2) separator, (3) ___, (4) value, (5) connector
key
The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) ____, (5) connector
value
The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) value, (5) _____
connector