E10: Web Profiling Flashcards
What is a Visitor?
Anyone who visits a website.
Each time a user visits and exits a website, they leave behind a ______.
footprint.
Visitor profiles are created by both: ______ and ______.
websites and web browsers.
A _____ can significantly reduce your transaction time on a website.
profile
During your Eloqua implementation, _________ are added to your corporate website.
tracking scripts.
Eloqua tracking scripts track visits to your website with ____ and _____.
cookies and IP address lookups
What browsers support Eloqua tracking scripts?
IE 6+, Firefox 1.5+, Opera 9+, Safari 3+, and Chrome.
_____ enables companies to restrict online profiling.
Strict Mode Tracking
A cookie is a small text file populated with a unique identifier called a:
GUID
If a cookie is accepted on a visitor’s computer, what happens in Eloqua?
A visitor profile is created.
Each unique cookie is a record of: ______
a visitor’s online activity
If a person uses a variety of devices to visit the same website, what happens in Eloqua?
Multiple profiles are generated.
If a person uses different browsers to visit the same website, what happens in Eloqua?
A single individual may have more than one cookie, based on the browser they used to visit the website.
Can Eloqua manage multiple profiles for a single contact?
Yes.
Does the GUID contain any personally identifiable information?
No.
First party cookies are dropped on a visitor’s computer by:
the website being viewed
Third party cookies are dropped on a visitor’s computer by:
a website other than the one the visitor is viewing.
Does Eloqua typically use first party cookies or third party cookies?
Third party cookies.
What type of cookies do some browsers reject?
Third party cookies.
Why does Eloqua have problems creating profiles for mobile visitors?
Because some mobile devices and browsers are set by default to reject third party cookies.
What is an example of a browser that is set by default to reject third party cookies?
Safari
How does Eloqua identify a visitor’s company, ISP, and geographic location?
By doing a reverse IP address lookup.
If a visitor on your website does not exist in your database as a contact, they are referred to as:
an Unknown visitor
A cookie provides information on (1) _______, (2) length of visit, (3) entry and exit pages, (4) new or returning visitors, (5) browser
pages visited
A cookie provides information on (1) pages visited, (2) ______, (3) entry and exit pages, (4) new or returning visitors, (5) browser
length of visit
A cookie provides information on (1) pages visited, (2) length of visit, (3) _____, (4) new or returning visitors, (5) browser
entry and exit pages
A cookie provides information on (1) pages visited, (2) length of visit, (3) entry and exit pages, (4) _____, (5) browser
new or returning visitors
A cookie provides information on (1) pages visited, (2) length of visit, (3) entry and exit pages, (4) new or returning visitors, (5) _____
browser
An IP address reverse lookup can provide information on (1) ____, (2) state or province, (3) country, (4) company, (5) Internet service provider
city
An IP address reverse lookup can provide information on (1) city, (2) _____, (3) country, (4) company, (5) Internet service provider
state or province
An IP address reverse lookup can provide information on (1) city, (2) state or province, (3) _____, (4) company, (5) Internet service provider
country
An IP address reverse lookup can provide information on (1) city, (2) state or province, (3) country, (4) _____, (5) Internet service provider
company
An IP address reverse lookup can provide information on (1) city, (2) state or province, (3) country, (4) company, (5) ____
Internet service provider
Just as a contact record has contact fields, a visitor record has ___ fields.
profile fields.
______ are populated by data collected through the cookie and the IP address.
Profile fields.
Profile fields are populated by data collected through the _______.
cookie and the IP address
Anonymous visitor data is referred to as ___
implicit data
____ contains personally identifiable information which is saved in the Contact Table.
Explicit data
Explicit data contains personally identifiable information which is saved in the _____
Contact table
Contact Table data is gathered through _______
form submissions or list uploads
How many profile fields does Eloqua provide “out of the box”?
25 internal system profile fields and 8 IP related profile fields.
Can you create your own custom profile fields in Eloqua?
No.
How do you view Eloqua profile fields?
Setup > Visitor Profiles > Profile Fields tab.
Can profile fields be edited or changed?
No.
Data found in _____ reports in Insight is derived from data in the Visitor Record.
website related reports
In Eloqua 9, additional reports can be generated to show ______ -related metrics.
profile field–related metrics
The _______ Report lists the profile values that have been processed for the chosen profile field.
Profile Field Details Report
The _______ Report groups the data from the Profile Field Details Report to show the percentage representation of each value as a part of the whole data set of values.
Profile Field Percentages Report
How do you get to the Profile Field Details Report and Profile Field Percentages Report?_______
Setup > Visitor Profiles > Profile Fields tab > Profile Fields
Which profile field should you report on to get ideas about which geographies to focus on and what languages to support?
Profile Field Report - Country
______ allow you to identify which profile fields you care about and group them into a subset for easy access
Profile views
___ are required for Eloqua data lookups where Eloqua visitor data is passed outside of the Eloqua API for use on a corporate website.
Profile views
Profile views put a cap on _______
data that can be retrieved by a requesting external website.
Instead of opening up the whole _____ to the website, profile views only allow a subset of profile fields and/or contact fields to be shared.
Visitor Table
Profile views can be used to generate ________ for your sales team.
visitor notifications.
_____ can be used to generate visitor notifications for your sales team.
Profile views
Some Operational Reports, such as the ___________ report, use Profile Views to limit the number of fields returned in the report.
Visitor List by Page Tag
The main purpose of Profile Fields is to:
view and analyze visitor activity and use that information to drive better campaigns.
Visitor activities associate ______ to ______
members to campaigns
Visitor activities drive calculations for ____________
Closed Loop Reporting on revenue
Lead Scoring depends on ________
visitor data
Segmentation is enhanced when ______ are incorporated into targeting strategies
visitor analytics
You can display a particular web page based on whether a visitor is _______ or _______
known or unknown
When is a visitor profile created in Eloqua?
When a new cookie is created by an Eloqua tracked website.
True or false, and why: The profile table consists of system fields, IP related fields, and custom fields.
False. You cannot create custom profile fields.
What is the primary data type in Eloqua?
The contact.
Activity data you see when viewing an Email Analysis report or a Contact Activity summary is pulled from:
The contact’s associated profile.
In most cases, how many profiles will be associated with a contact?
More tjhan one.
What are the two ways a profile can be linked to a contact?
(1) An unknown visitor submits a form. As soon as the form is submitted, a new contact record is created and the cookie associated with the form submit is linked to the new Contact Record. (2) An unknown visitor opens an email. The email open causes the Eloqua cookie tied to the unknown visitor activity to be linked to the Contact Record