E10: Social Suite Applications Flashcards
What are Eloqua’s Social Suite Applications?
Out-of-the-box applications that integrate seamlessly with popular social media sites.
Can all Eloqua user types work with the Social Suite Applications?
Yes.
What types of credentials do you need to work with the Social Suite Applications?
Permission to access the asset type, and API enabled on the account
What should you consider when deciding what type of social media content to include in an Eloqua campaign?
Where your audience hangs out.
Name five shorthand reasons to incorporate social media into your campaigns.
Listen, Research, Promote, Extend, Convert
The four benefits of Social Suite Applications are:
(1) improved data, (2) better targeting, (3) increased engagement, (4) accelerated conversion.
The ____ refers to all the connections that Eloqua makes with outside systems.
AppCloud
_______ was formerly referred to as Cloud Components.
AppCloud Content
______ is applications built by Eloqua and offered through Eloqua landing pages.
AppCloud Content
True or false: AppCloud Content encompasses social and non-social apps.
True.
How do you find AppCloud Content?
Landing Page Easy Editor > Cloud Content button on left navigation
What kind of integration is Progressive Profiling?
AppCloud Content
______ are built by Eloqua and other parties, and take action in a program or Campaign Canvas step.
Cloud Connectors
Is AppCloud Content free or paid?
Free
Are Cloud Connectors free or paid?
Some are free and some are paid.
Setting up a Cloud Connector involves two steps: (1) install the Connector into Eloqua, (2) ______.
configure the Connector to run inside the program or campaign
Setting up a Cloud Connector involves two steps: (1) ______, (2) configure the Connector to run inside the program or campaign.
install the Connector into Eloqua
Other Social Suite integrations refers to….
integrations that do not rely on a program or landing page.
Other Social Suite integrations include webinar registration applications that run through…
a form processing step.
Other Social Suite Integrations provide ____ menus to make data from other systems easily accessible
AppCloud Menus
Calendar integrations under the AppCloud Menu include
Kapost and Oracle Content Marketing
Kapost and Oracle Content Marketing are accessible directly from…
the Asset screen in Eloqua.
True or false: Kapost and Oracle Content Marketing, and other Social Suite Integrations are free to configure on the Eloqua side.
True, but you need an active account on the third party side.
How can an administrator view which Cloud Content apps are available?
Setup > Cloud Content
Name the six Twitter Cloud Content apps.
Twitter Faves, Twitter Search, Twitter List, Twitter Sign-on, Twitter Share, Twitter Profile
What does Twitter Faves do?
Allows users to share the favorite tweets for a given public account.
What does Twitter Search do?
Allows users to search for tweets and display them in real time.
What does Twitter List do?
Allows users to display a Twitter list for a given public account in real time.
What does Twitter Sign-on do?
Allows you to prompt users to sign-on with their Twitter account to access your marketing asset.
True or false: With Twitter Sign-on you can also request additional information like their email address.
True.
What does Twitter Share do?
Allows users to share content with their network on Twitter.
What does Twitter Profile do?
Allows users to display the most recent Twitter updates for a given public account.
Name the eight Facebook Cloud Content apps.
Facebook Activity Feed, Like Gate, Recommendations, Like Button, Like Box, Send Button, Live Stream, Register, Friend Display
The Facebook Activity Feed does what?
Displays the activity of your friends on this site.
The ______ allows companies to present one type of content to Facebook fans and another type of content to non-fans.
Facebook Like Gate.
What does the Facebook Recommendations Cloud Content app do?
shows which of your Facebook friends recommend a particular vendor or asset.
True or false: the Facebook Like button allows you to display the faces of people who have liked or recommended the page.
True.
What does the Facebook Like Box do?
Allows fans to like the page and provides recent posts from it. Also optionally includes extra info like faces and a live stream of activity.
What does the Facebook Send Button do?
Allows fans to send a page to their friends.
What does Facebook Live Stream do?
Creates a live stream where a discussion can take place, and allows users to post it to their Facebook pages.
What does Facebook Register do?
Allows visitors to register with Facebook to access your marketing asset.
What does Facebook Friend Display do?
Shows which of your friends like a vendor or asset.
With Facebook Friend Display, what do you have to specify?
The web page to be “liked” and the number of rows of faces to display.
What are the LinkedIn AppCloud Content apps?
LinkedIn Sign-on and LInkedIn Share.
What are seven other AppCloud Content apps?
(1) Box File Share (2) Pin It Button (3) Pinterest Follow Button (4) Static Content (5) SlideShare Embed (6) YouTube Video Embed (7) Google Plus Share
Why is Static Content a good alternative to the SlideShare app?
Because it gives you more control over sizing.
Can Static Content include HTML and scripts?
Yes.
How many times must a Cloud Connector be added to Eloqua?
Once.
What does Klout Score do?
Measures a person’s overall online influence on a scale of 1 to 100.
When did Klout launch?
In 2008
What are the 3 things Klout measures?
(1) How many people you influence (2) How much you influence them (3) How influential they are
The Klout algorithm is open to the public via the…
Klout API
If you have a _________ you have a Klout score.
public Twitter account
You can increase your Klout score by letting Klout access your:
Google Plus, LinkedIn, and Facebook accounts
To help you improve your Klout score, Klout also sends…
content recommendations based on your preference.
High Klout score contacts influenced a _____ lift in page views and at least a ______ lift in form conversions.
a 6x lift in page views and at least a 2x lift in form conversions.
Knowing your contacts’ Klout score presents an opportunity to..
…target your influential contacts with contact you hope will be amplified across social media contacts.
Eloqua’s Klout Connector …
saves the Klout score to an Eloqua field.
4 steps to setting up the Klout Connector (shorthand)
- enable 2. Find 3. install 4. implement
Enabling API usage involves..
Making sure that your company is enabled for API usage and making sure that your user has the API User role enabled.
What is best practice for creating API access among your users?
Create a single Eloqua user account with API access that can be shared across all your team members when setting up their Cloud Connector accounts.
To find a Cloud Connector, look on ____
Topliners.
How are Connectors identified?
With a unique code and a configuration URL
Where can you find the Connector’s unique code and configuration URL?
On the Connector’s setup screen, or provided to you by your Cloud Connector provider.
Where do you enter the Cloud Connector’s unique code and configuration URL into Eloqua?
Setup > Cloud Connector Management area
Who sets up your Cloud Connector?
Your Administrative User.
After the Cloud Connector is installed, who has access to it?
Any user with access to Program Builder or the Campaign Canvas?
Where can you find additional details on implementing the Cloud Connector?
Topliners > search for step-by-step Cloud Connector Installation
How do you implement the Cloud Connector inside a Program Step Action?
Action type: Cloud Connector > Action Parameter: select the Connector you want to use > click Configure
To configure the Connector, do you use your Eloqua user name and password to access the Cloud Connectors area?
No, you need your Cloud Connectors site login credentials first.
In configuring the Klout Cloud Connector, what three fields do you map to your Eloqua database?
Email Address, Twitter ID, and Klout Score.
Does the Klout Cloud Connector configuration allow you to test the service?
Yes, the Dry Run test runs for 10 contacts.
Most Full Runs through the Cloud Connector test interface run for ___ contacts.
10
What’s the difference between a Dry Run and a Full Run?
A Dry Run does not update Eloqua data and usually does not perform transactions that change data or incur cost on a third party system. A Full Run updates Eloqua data and performs all specified transactions on the third party system.
The Klout Score needs to be saved into _____
an Eloqua database field.
What kind of user can create a new database field?
An Eloqua Administrative user
Describe how Eloqua will periodically get contacts’ Klout Scores.
A filter runs automatically to scan for whether the Twitter ID field is populated. People with Twitter IDs will be added to the Program that runs them through the Klout Connector and writes their Klout Score to the appropriate Contact field.
True or false: Contacts must be removed from a Program
True
Programs primarily manage _____
data workflows
Program Feeders:
automatically add members to a PRogram
A Program Feeder may use a ______ as a source of Contacts
shared filter
Once a feeder is enabled, does it add contacts to a Program even if the program is not enabled?
Yes - it just adds the contacts to the program step where they will wait until the program is enabled.
How many different Run modes are there for a program and what do they govern?
Three – they run at different speeds
Where do you find Program Builder in Eloqua?
By clicking Setup
What is Social Sign-on?
A form of single sign-on using existing login information from a social networking service to sign onto a third party website in lieu of creating a new login account specifically for that website.
Eloqua has Cloud Content that lets you choose _____, _____, or _____ as sites for social sign-on.
Facebook, Twitter, and LinkedIn
Using Social Sign-on, what captures the data behind the scenes?
A standard Eloqua form
Can a form used to capture Social Sign-on data be hosted externally?
Yes.
In Social Sign-on, to see the value returned from the social site, what needs to be true?
Form fields need to be included in the form for all of the social data that can be captured.
Can you brand the Social Sign-on authorization page?
Yes. To do this, select Define A Custom App.
If your company created a Custom App before April 2014, what do you need to do?
Search Topliners for Important changes to the LInkedIn API.
Where can you find details on creating a custom app for Twitter and LinkedIn?
Search Topliners for social sign on custom app.
With Social Sign On, do you have to map all fields back to Eloqua?
No.
When mapping fields where the social site uses a select list to standardize data, what can you do?
Create unique contact fields that use the same select lists as the social site.
To see the values a social site uses in their select lists, what can you do?
Visit the social site’s developer site.
What’s an alternative way of dealing with select lists on social sites?
Capture the values as they are submitted through the form, and then use Eloqua to normalize the values to meet your company’s standards.
Which social network provides the most data fields - LinkedIn, Facebook, or Twitter?
Which social network provides the fewest data fields - LinkedIn, Facebook, or Twitter?
Which social network(s) can give you your contact’s date of birth?
LinkedIn and Facebook
What are the two social field types?
Standard and Custom Extra.
To use Eloqua Cloud Content for Facbook, what do you need?
A Facebook Developer Account.
What are the three steps to configure and create Social Sign-on?
(1) Build an Eloqua Form, (2) Build an Eloqua Landing Page, (3) Configure the Cloud Content
When you use an Eloqua form with Social Sign-on, what do you need to include?
all form fields that you want to capture from the provider account.
What do you need to do when building an Eloqua form for use with social sign-on, after you’ve added all the form fields?
Configure Form Processing Steps to map form data.
Once you’ve created your Eloqua Landing Page, how do you add social sign-on to the page?
Drag and drop the Social Sign-on app.
Content Apps are meant to work on…
Eloqua Landing Pages only.
In LinkedIn Social Sign-on configuration, what does EloquaDB mean?
The Eloqua install that is being connected with.
In LinkedIn Social Sign-on configuration, what does Component Owner mean?
The cloudconnectors.eloqua.com user that created the app.
In LinkedIn Social Sign-on configuration, what does Admin Email Address mean?
The email address where all admin communications should be sent.
In LinkedIn Social Sign-on configuration, what does App to Use mean?
This is where you can choose to use your custom app with your own branding instead of Eloqua’s branded app.
Are different icons available for use with Social Sign-on?
Only for Twitter. Search Topliners for Twitter icons.
In LinkedIn Social Sign-on configuration, what do the fields Page Title, HTML Prior to the Form, HTML After the Form, Submit Button Name, and CSS Content do?
Allow you to skin the secondary form page, which will only appear if you have custom fields.
In LinkedIn Social Sign-on configuration, what does Target Form mean?
Whether the data is posted to an Eloqua form or an external form - it’s recommended you select Eloqua form.
In LinkedIn Social Sign-on configuration, what does Form Field Mappings mean?
This is where you map the fields from the third party and the custom fields you have defined to the Eloqua form fields.
Where can you get more information about LinkedIn Social Sign-on form field mappings?
Search Topliners for Social Sign On Installation Guide.
In LinkedIn Social Sign-on configuration, what is recommended for Form Submit Mode?
Leave it at its default of Production (Automatically submit form).
When configuring the Twitter Social Sign-on app, you have a choice between…
the Eloqua Cloud Content app or a Custom Twitter App.
When configuring the Twitter Social Sign-on app, what are the two options for setting up field mapping?
(1) Twitter Handle (2) Secondary Form
Which AppCloud Content apps require you to create an APP ID to set up the connection?
Facebook and Twitter AppCloud Content apps
Four simple steps to blend Social into your marketing mix: (1) _____ (2) Engage your visitors by asking them to LIke, Tweet or Retweet content, (3) Enrich your database by linking social profiles with contact profiles, (4) Measure the impact of social channels on lead generation and conversions.
Build awareness of your content through use of applications like Activity Feeds and YouTube video embeds
Four simple steps to blend Social into your marketing mix: (1) Build awareness of your content through use of applications like Activity Feeds and YouTube video embeds (2) _______, (3) Enrich your database by linking social profiles with contact profiles, (4) Measure the impact of social channels on lead generation and conversions.
Engage your visitors by asking them to LIke, Tweet or Retweet content
Four simple steps to blend Social into your marketing mix: (1) Build awareness of your content through use of applications like Activity Feeds and YouTube video embeds (2) Engage your visitors by asking them to LIke, Tweet or Retweet content, (3) ____, (4) Measure the impact of social channels on lead generation and conversions.
Enrich your database by linking social profiles with contact profiles
Four simple steps to blend Social into your marketing mix: (1) Build awareness of your content through use of applications like Activity Feeds and YouTube video embeds (2) Engage your visitors by asking them to LIke, Tweet or Retweet content, (3) Enrich your database by linking social profiles with contact profiles, (4) _____
Measure the impact of social channels on lead generation and conversions.
Four steps to blend Social into marketing mix - shorthand
Build awareness, Engage, Enrich, Measure
Name four social applications you can use to better engage with your audience
Facebook Recommendations, Facebook Like, Facebook Comments, Google+ Share.
What Insight report allows you to measure the impact of social channels on lead generation and conversion?
Social Media Breakdown Re[ort
How can you see which social media site drives the most form submissions?
By using the Form Population Content App or capturing Query String values from referring sources
What are the four steps in the Social Media Escalator?
Listen, Interact, React, Sell
Three steps in organizing your company’s social media posts: Step 1: _____, Step 2: Marshall Supporters, Step 3: Determine Reasonable KPIs
Step 1: Do No Harm
Three steps in organizing your company’s social media posts: Step 1: Do No Harm, Step 2: _______, Step 3: Determine Reasonable KPIs
Step 2: Marshall Supporters
Three steps in organizing your company’s social media posts: Step 1: Do No Harm, Step 2: Marshall Supporters, Step 3: _____
Step 3: Determine Reasonable KPIs
Facebook best practices: (1) Frequency of posting?
Post regularly
Facebook best practices: Length of posts, “voice,”
Keep posts short and informal
Facebook best practices - to enhance postings
Incorporate multimedia, give your company a face by using photos of employees and events
Where should you address negative comments on a blog?
Publicly
