E10: Social Suite Applications Flashcards
What are Eloqua’s Social Suite Applications?
Out-of-the-box applications that integrate seamlessly with popular social media sites.
Can all Eloqua user types work with the Social Suite Applications?
Yes.
What types of credentials do you need to work with the Social Suite Applications?
Permission to access the asset type, and API enabled on the account
What should you consider when deciding what type of social media content to include in an Eloqua campaign?
Where your audience hangs out.
Name five shorthand reasons to incorporate social media into your campaigns.
Listen, Research, Promote, Extend, Convert
The four benefits of Social Suite Applications are:
(1) improved data, (2) better targeting, (3) increased engagement, (4) accelerated conversion.
The ____ refers to all the connections that Eloqua makes with outside systems.
AppCloud
_______ was formerly referred to as Cloud Components.
AppCloud Content
______ is applications built by Eloqua and offered through Eloqua landing pages.
AppCloud Content
True or false: AppCloud Content encompasses social and non-social apps.
True.
How do you find AppCloud Content?
Landing Page Easy Editor > Cloud Content button on left navigation
What kind of integration is Progressive Profiling?
AppCloud Content
______ are built by Eloqua and other parties, and take action in a program or Campaign Canvas step.
Cloud Connectors
Is AppCloud Content free or paid?
Free
Are Cloud Connectors free or paid?
Some are free and some are paid.
Setting up a Cloud Connector involves two steps: (1) install the Connector into Eloqua, (2) ______.
configure the Connector to run inside the program or campaign
Setting up a Cloud Connector involves two steps: (1) ______, (2) configure the Connector to run inside the program or campaign.
install the Connector into Eloqua
Other Social Suite integrations refers to….
integrations that do not rely on a program or landing page.
Other Social Suite integrations include webinar registration applications that run through…
a form processing step.
Other Social Suite Integrations provide ____ menus to make data from other systems easily accessible
AppCloud Menus
Calendar integrations under the AppCloud Menu include
Kapost and Oracle Content Marketing
Kapost and Oracle Content Marketing are accessible directly from…
the Asset screen in Eloqua.
True or false: Kapost and Oracle Content Marketing, and other Social Suite Integrations are free to configure on the Eloqua side.
True, but you need an active account on the third party side.
How can an administrator view which Cloud Content apps are available?
Setup > Cloud Content
Name the six Twitter Cloud Content apps.
Twitter Faves, Twitter Search, Twitter List, Twitter Sign-on, Twitter Share, Twitter Profile
What does Twitter Faves do?
Allows users to share the favorite tweets for a given public account.
What does Twitter Search do?
Allows users to search for tweets and display them in real time.
What does Twitter List do?
Allows users to display a Twitter list for a given public account in real time.
What does Twitter Sign-on do?
Allows you to prompt users to sign-on with their Twitter account to access your marketing asset.
True or false: With Twitter Sign-on you can also request additional information like their email address.
True.
What does Twitter Share do?
Allows users to share content with their network on Twitter.
What does Twitter Profile do?
Allows users to display the most recent Twitter updates for a given public account.
Name the eight Facebook Cloud Content apps.
Facebook Activity Feed, Like Gate, Recommendations, Like Button, Like Box, Send Button, Live Stream, Register, Friend Display
The Facebook Activity Feed does what?
Displays the activity of your friends on this site.
The ______ allows companies to present one type of content to Facebook fans and another type of content to non-fans.
Facebook Like Gate.
What does the Facebook Recommendations Cloud Content app do?
shows which of your Facebook friends recommend a particular vendor or asset.
True or false: the Facebook Like button allows you to display the faces of people who have liked or recommended the page.
True.
What does the Facebook Like Box do?
Allows fans to like the page and provides recent posts from it. Also optionally includes extra info like faces and a live stream of activity.
What does the Facebook Send Button do?
Allows fans to send a page to their friends.
What does Facebook Live Stream do?
Creates a live stream where a discussion can take place, and allows users to post it to their Facebook pages.
What does Facebook Register do?
Allows visitors to register with Facebook to access your marketing asset.
What does Facebook Friend Display do?
Shows which of your friends like a vendor or asset.
With Facebook Friend Display, what do you have to specify?
The web page to be “liked” and the number of rows of faces to display.
What are the LinkedIn AppCloud Content apps?
LinkedIn Sign-on and LInkedIn Share.
What are seven other AppCloud Content apps?
(1) Box File Share (2) Pin It Button (3) Pinterest Follow Button (4) Static Content (5) SlideShare Embed (6) YouTube Video Embed (7) Google Plus Share
Why is Static Content a good alternative to the SlideShare app?
Because it gives you more control over sizing.
Can Static Content include HTML and scripts?
Yes.
How many times must a Cloud Connector be added to Eloqua?
Once.
What does Klout Score do?
Measures a person’s overall online influence on a scale of 1 to 100.
When did Klout launch?
In 2008
What are the 3 things Klout measures?
(1) How many people you influence (2) How much you influence them (3) How influential they are
The Klout algorithm is open to the public via the…
Klout API
If you have a _________ you have a Klout score.
public Twitter account
You can increase your Klout score by letting Klout access your:
Google Plus, LinkedIn, and Facebook accounts