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Luminary Tenets > E10: Database Configuration > Flashcards

E10: Database Configuration Flashcards

1
Q

What is visitor tracking?

A

method to track visitors to websites, blogs, and sub-sites

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2
Q

Why is visitor tracking important?

A

helps in developing visitor profiles

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3
Q

How can you implement visitor tracking?

A

generate and add visitor tracking scripts using Eloqua

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4
Q

To track visitors, include on each page…

A

Eloqua tracking scripts

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5
Q

As soon as a visitor hits page with Eloqua tracking scripts, …

A

a cookie is dropped

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6
Q

Initially a cookie is based on…

A

the IP address of the machine.

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7
Q

As a result of the cookie being dropped a ____ is created in Eloqua

A

visitor record

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8
Q

Before a visitor is created as a contact, the Eloqua visitor record stores information gained from a . . .

A

reverse lookup on IP address

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9
Q

Before a visitor is created as a contact, the Eloqua visitor record also stores session-specific information – true or false?

A

True.

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10
Q

When are latest values appended to the visitor record?

A

Every time someone comes back to the website.

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11
Q

Eloqua can’t track third party cookies from _____

A

mobile devices

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12
Q

Name four ways an Eloqua Contact Record can be created.

A

(1) Manually adding or uploading, (2) through CRM, (3) through third party integration, (4) through a website visit

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13
Q

What is the strongest priority linkage / data source in an Eloqua contact record?

A

Form submit

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14
Q

Each install of Eloqua has a unique set of tracking scripts - true or false?

A

True.

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15
Q

You should add visitor tracking scripts to…

A

all pages on your website

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16
Q

Can you add visitor tracking scripts to any domain?

A

Yes.

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17
Q

Does Eloqua’s visitor tracking script testing tool work on secure domains?

A

No.

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18
Q

Where can you generate the visitor tracking package?

A

In the Setup area.

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19
Q

Eloqua produces an ____ of when tracking scripts are generated and who they’re sent to

A

audit trail

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20
Q

Visitor tracking pages are sent to you as a…

A

download link.

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21
Q

A mechanism of complying with E.U. regulations requiring opt-in to cookies is called…

A

Eloqua’s Strict Mode.

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22
Q

Does the page have to fully download for tracking to operate?

A

No.

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23
Q

Can Eloqua tracking also work when other tracking scripts are installed?

A

Yes

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24
Q

Pushing “Generate” button in Visitor Tracking Package setup…

A

brings up a popup window with download link, and also emails you the download link

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25
Q

Eloqua’s visitor tracking scripts are asynchronous - true or false?

A

True

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26
Q

Test Visitor Tracking Scripts shows 4 things:

A

Web page present, script tags present, cookie type, whether visits are being gracked

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27
Q

Any domains where you’ve added your tracking scripts will be brought into your…

A

Site map

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28
Q

In pages already in Eloqua, do you need to add tracking scripts?

A

No; Eloqua automatically adds these.

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29
Q

Redirect links to external sites have what effect on your site map?

A

Any page visited through a redirect link will be brought into your site map.

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30
Q

To see information on your website visitors, go to..

A

Setup –> Website –> Profile Field

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31
Q

Specific domains can be identified with…

A

Sub-Sites

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32
Q

To track sub-sites in the Site Map:

A

add the domain and mark as sub-site, or, create New Sub-Site.

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33
Q

Any microsite you create in Eloqua will automatically be marked in the Site Map as a…

A

Sub-Site

34
Q

If you want to build custom reports around a Sub-Site, what kind of license do you need?

A

An Analyzer license for Insight.

35
Q

Components to track in site map include (3):

A

Website Pages, Landing Pages, Redirect Hyperlinks

36
Q

Maintenance Tasks in Site Map include… (2)

A

Add new pages and links, delete old pages and links

37
Q

Updating site map is done…

A

automatically at time intervals you configure.

38
Q

Deleting old pages is a good idea because…

A

it avoids creating congestion in your site map.

39
Q

If you can’t find a page you published in your site map, the best way to get it in is to…

A

Visit the page, and then update your site map.

40
Q

Page Tags can represent…

A

one or many URLs

41
Q

To identify and categorize web pages for visitor tracking, use…

A

Page Tags

42
Q

Page tags are useful in…

A

lead scoring or trigger-based campaigns

43
Q

To group together all your product pages…

A

use a single Page Tag to represent them.

44
Q

Broadly, page tags can be used for…

A

automation and reporting

45
Q

Can an individual page be tagged multiple ways?

A

Yes

46
Q

Give a use case of tagging pages multiple ways

A

By product and tiers

47
Q

Can pages be automatically tagged?

A

Yes

48
Q

What are 3 ways of auto tagging?

A

Using auto-tagging rules; Based on meta names and keywords, via a .csv upload, or

49
Q

Where do you set up autotagging?

A

Settings –> Setup –> Website –> Page Tagging

50
Q

To set up a product page tag you should use the…

A

exact name of the product.

51
Q

Microsites are used to host…

A

forms and landing pages for marketing campaigns.

52
Q

Creation and management of microsites are ____ tasks.

A

administrative

53
Q

What are the 2 ways of setting up a microsite?

A

(1) Re-point a sub-domain from your corporate domain, e.g. marketing.xyz.com (2) use built-in domain registration tool in Eloqua.

54
Q

Where do you manage microsites?

A

Setup –>Settings –> Websites –> Microsites

55
Q

Campaign financial settings include..

A

Fiscal year begins in… Default currency…

56
Q

Settings for Campaigns can be found under..

A

Setup: Assets: Campaigns

57
Q

Custom campaign settings are found in..

A

Database: Fields & Views

58
Q

Accounts Linkage allows you to link information about an enterprise with …

A

multiple Contacts

59
Q

Individual contacts have how many fields?

A

302

60
Q

Accounts have how many fields?

A

250

61
Q

Is it best practice to store account-level information such as enterprise size with a contact record?

A

No - better to store it in an account record.

62
Q

To Link Contact Table and Company Table…

A

Setup: Database: Account Linkage le

63
Q

Is Account Linkage a one-time setup or can it be reconfigured?

A

It’s a one-time setup.

64
Q

Where can you add your company image and other client information?

A

Setup: Administration: Company Defaults

65
Q

What formats can data be entered in?

A

Numeric, date/time, text, large text

66
Q

Large text fields within custom data objects are limited to how many characters?

A

4,000

67
Q

Date is stored in what format in Eloqua table?

A

US Format MMDDYY

68
Q

How can you manage date display formats in Eloqua?

A

Settings: Setups: Database: Date Formats

69
Q

Where do you create fields?

A

Settings: Setups: Database: Fields & Views

70
Q

Can you change the value that is stored for checkboxes?

A

Yes - and you can change it for individual fields.

71
Q

Can you set a default state for checkboxes in fields?

A

Yes.

72
Q

What are possible data types for fields?

A

Checkbox, Multi-select picklist, Picklist, or Textbox

73
Q

To set up different standard views for different users…

A

Settings: Setup: Users: User Defaults and Settings: Global User Settings

74
Q

Where do you create picklists?

A

Setup area…. Select list

75
Q

To localize lists for language campaigns…

A

Copy a select list and change the option names.

76
Q

How do you prevent picklists from being changed?

A

Edit Security Rights

77
Q

Email Groups are used primarily to store…

A

Subscription preferences

78
Q

Generating and testing visitor tracking scripts are done in the ….

A

Web Tracking Area.

79
Q

The Web Tracking Area allows you to define ….. to send the visitor tracking scripts to.

A

One or several email addresses

80
Q

When you click “Generate” to generate visitor tracking scripts, what happens?

A

A pop-up confirmation is displayed to inform you that the scripts have been generated and the files have been emailed successfully. It also contains a direct link to the zip file.

81
Q

Where can you configure the restricted country list for Strict Mode?

A

In the Web Tracking Area on the Generate Visitor Tracking Package page.

Luminary Tenets (29 decks)

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