Getting Started with Oracle Content Marketing - Part I Flashcards
Oracle Content Marketing is a robust library of _____ that is aligned to _____.
library of content that is aligned to buying stages.
Eloqua allows you to monitor _____ to determine where prospects are in the buying cycle.
buyer profiles and activity
Oracle Content Marketing can act as a creation hub for
different types of channels.
Challenges:
align, organize, effort, measure
Oracle Content Marketing provides an in-the-moment view of:
the personas that are responding best.
Oracle Content Marketing provides a unified…
content calendar.
Content is much more effective when it is…
targeted.
Best place to begin content marketing journey is with
personas
A ___ i s a detailed description of a fictional person who would buy your product or service
persona
Personas include (1) _____, (2) title, (3) responsibilities, (4) priorities, (5) personality traits
demographics
Personas include (1) demographics, (2) ___, (3) responsibilities, (4) priorities, (5) personality traits
title
Personas include (1) demographics, (2) title, (3) ____, (4) priorities, (5) personality traits
responsibilities
Personas include (1) demographics, (2) title, (3) responsibilities, (4) ___, (5) personality traits
priorities
Personas include (1) demographics, (2) title, (3) responsibilities, (4) priorities, (5) _____
personality traits
Demographics include:
age, income, education
How do you look at personas in Oracle Content Marketing?
Look at the personas that are in the “plan” dropdown.
Each persona has ____, a brief description, and a question aligned to each phase in the buying cycle.
an avatar
Each persona has an avatar, _____, and a question aligned to each phase in the buying cycle.
a brief description
Each persona has an avatar, a brief description, and ______.
a question aligned to each phase in the buying cycle
True or false: You can edit the names of the funnel stages in the buying cycle.
True. Just click the gear icon.
To build a new persona, select…
“Add Persona.”
Can you upload an image instead of choosing an avatar?
Yes.
Can you delete personas?
Yes.
How do you align content to a funnel stage for a persona?
Hover over that funnel stage and select “Create” or “Assign.”
Where do you create text content?
The Easy Editor.
The Content Score will rise as you..
…build solid content.
Keywords are added by your…
Oracle Content Marketing admin.
How do you make a title more engaging?
Use the Title Wizard.
Using too many keywords …
decreases the content score.
How can you link the article to related content?
With the related content tab.
Previewing content does what?
Changes the content score and displays best practice suggestions your content meets.
Oracle Content Marketing has a persona-specific dashboard in the…
Prove area.