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Luminary Tenets > Getting Started with Oracle Content Marketing - Part I > Flashcards

Getting Started with Oracle Content Marketing - Part I Flashcards

1
Q

Oracle Content Marketing is a robust library of _____ that is aligned to _____.

A

library of content that is aligned to buying stages.

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2
Q

Eloqua allows you to monitor _____ to determine where prospects are in the buying cycle.

A

buyer profiles and activity

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3
Q

Oracle Content Marketing can act as a creation hub for

A

different types of channels.

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4
Q

Challenges:

A

align, organize, effort, measure

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5
Q

Oracle Content Marketing provides an in-the-moment view of:

A

the personas that are responding best.

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6
Q

Oracle Content Marketing provides a unified…

A

content calendar.

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7
Q

Content is much more effective when it is…

A

targeted.

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8
Q

Best place to begin content marketing journey is with

A

personas

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9
Q

A ___ i s a detailed description of a fictional person who would buy your product or service

A

persona

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10
Q

Personas include (1) _____, (2) title, (3) responsibilities, (4) priorities, (5) personality traits

A

demographics

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11
Q

Personas include (1) demographics, (2) ___, (3) responsibilities, (4) priorities, (5) personality traits

A

title

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12
Q

Personas include (1) demographics, (2) title, (3) ____, (4) priorities, (5) personality traits

A

responsibilities

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13
Q

Personas include (1) demographics, (2) title, (3) responsibilities, (4) ___, (5) personality traits

A

priorities

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14
Q

Personas include (1) demographics, (2) title, (3) responsibilities, (4) priorities, (5) _____

A

personality traits

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15
Q

Demographics include:

A

age, income, education

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16
Q

How do you look at personas in Oracle Content Marketing?

A

Look at the personas that are in the “plan” dropdown.

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17
Q

Each persona has ____, a brief description, and a question aligned to each phase in the buying cycle.

A

an avatar

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18
Q

Each persona has an avatar, _____, and a question aligned to each phase in the buying cycle.

A

a brief description

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19
Q

Each persona has an avatar, a brief description, and ______.

A

a question aligned to each phase in the buying cycle

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20
Q

True or false: You can edit the names of the funnel stages in the buying cycle.

A

True. Just click the gear icon.

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21
Q

To build a new persona, select…

A

“Add Persona.”

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22
Q

Can you upload an image instead of choosing an avatar?

A

Yes.

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23
Q

Can you delete personas?

A

Yes.

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24
Q

How do you align content to a funnel stage for a persona?

A

Hover over that funnel stage and select “Create” or “Assign.”

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25
Q

Where do you create text content?

A

The Easy Editor.

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26
Q

The Content Score will rise as you..

A

…build solid content.

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27
Q

Keywords are added by your…

A

Oracle Content Marketing admin.

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28
Q

How do you make a title more engaging?

A

Use the Title Wizard.

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29
Q

Using too many keywords …

A

decreases the content score.

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30
Q

How can you link the article to related content?

A

With the related content tab.

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31
Q

Previewing content does what?

A

Changes the content score and displays best practice suggestions your content meets.

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32
Q

Oracle Content Marketing has a persona-specific dashboard in the…

A

Prove area.

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33
Q

The _____ shows the content count per persona.

A

persona-specific dashboard

34
Q

Two metrics to zero in on in the persona-specific dashboard are:

A

Average Time and Visitor Action.

35
Q

A lengthy average time means…

A

the readers are reading and digesting the content for that persona.

36
Q

Visitor Actions mean…

A

If there are a lot of views but few actions, your call to action is probably not effective.

37
Q

When you are first getting started, what should you do?

A

Start with personas in place.

38
Q

If you have already started, do not try to link existing content to new personas without…

A

…reviewing to achieve alignment.

39
Q

Content should be built with a ____ in order to have the link be meaningful.

A

persona in mind.

40
Q

The three organizational tools Oracle Content Marketing provides are:

A

(1) Content Library, (2) Editorial Calendar, (3) Approvals

41
Q

The Content library is accessible from the…

A

“Produce” dropdown.

42
Q

The color-coded dot next to each content piece indicates whether the content piece is…

A

overdue, approved, or pending.

43
Q

In the upper right, you can apply ____ to your content search.

44
Q

Can you search content by funnel stage or persona?

45
Q

On the upper left of the “Manage Content” screen, you can toggle to _____ or ____

A

Editorial Calendar or Content Groups.

46
Q

_____ are a way to group content and publish it to Eloqua or other linked channels.

A

Content Groups

47
Q

Once a content group is published from Oracle Content Marketing to Eloqua, it is available to…

A

Drag and drop into an email or landing page asset.

48
Q

In Eloqua, where do you find content from Oracle Content Marketing?

A

By clicking Shared Content to open the Shared Content Browser.

49
Q

To see all the content marketing groups that have been published to Eloqua…

A

Assets > Content Library > Compendium folder

50
Q

Oracle Content Marketing can be used by ___, ___, __ and ___ teams.

A

social, web advertising, customer loyalty, and events teams.

51
Q

Oracle Content Marketing can be used by social, web advertising, __ and ___ teams.

A

customer loyalty, and events teams.

52
Q

Oracle Content Marketing creates a _______ across all your marketing efforts.

A

consistent look and feel.

53
Q

Oracle Content Marketing enables content pieces to be accessed and repurposed for…

A

different audiences and channels.

54
Q

2 ways to access the editorial calendar:

A

(1) Toggle using the buttons on the left, (2) navigate from the “Plan” drop-down

55
Q

The ___ provides a look at content launches and campaigns that are running.

56
Q

Content on the Calendar can be grouped into categories, such as:

A

product lines, types of content, or geography-specific content.

57
Q

The ____ group is time-specific content.

58
Q

To see Oracle Content Projects…

A

Plan: Projects

59
Q

Examples of projects include:

A

Product launches, holidays, trade shows.

60
Q

Projects provide additional layers of…

A

Filtering.

61
Q

If a project is light on content, use the Calendar to…

A

Assign ideas to others on your team.

62
Q

_____ are added to sequenced tasks on a piece of content.

63
Q

To create a workflow, go to..

A

Plan > Workflow

64
Q

You can create separate workflows for different…

A

types of content, publishers, categories, and authors.

65
Q

Four default workflow stages: ___, Draft, Pending, and Complete.

66
Q

Four default workflow stages: Idea, ____, Pending, and Complete.

67
Q

Four default workflow stages: Idea, Draft, ___, and Complete.

68
Q

Four default workflow stages: Idea, Draft, Pending, and ___.

69
Q

Which workflow stage positions are fixed?

A

Idea, Draft, and Complete.

70
Q

When a content asset completes all the stages prior to the _____ line, it is ready to be published.

71
Q

True or false: You can add stages after the Approved line.

A

True. For example, “Notify Social Team.”

72
Q

Multiple __ can be defined for each workflow stage.

73
Q

Tasks in workflow include

A

Basic Tasks, Approval Tasks, and Notification.

74
Q

A basic task can be assigned to…

75
Q

An approval task can be assigned to…

A

the assignee or someone with the same rights as the assignee.

76
Q

Which type of task does not hold up the workflow?

77
Q

Does the notification task require any action by the assignee?

78
Q

The _____ feature can streamline editing and approvals by improving the quality of content as it is created.

A

Content Score

79
Q

__ keeps a complete and fresh portfolio of content

A

In-the-moment content audits

80
Q

__ help keep authors accountable and content polished.

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