new media Flashcards
media definition
the predominant means of communication (such as television and newspapers), particularly of mass communication, hence the term mass media
new media
those types of media that use digital technology (e.g. social media and the use of the internet).
new media opposed to
“old media”, which refers to traditional forms of media, such as print media (e.g. newspapers and magazines), television and radio
examples of mass media
new media (e.g. social media and the use of the internet) and old media (e.g. newspapers and magazines)
potential audience for new media is
much larger than traditional media forms like newspapers
The term new media particularly relates to
digital media: media encoded into a machine-readable format, such as an MP3 files, for example
CD, DVD or CD-RO
while a CD, DVD or CD-ROM contains digital data, these are now old-fashioned, arguably redundant technology.
What might reasonably be considered “new” is always changing
new media examples
- Social media sites, such as Facebook, Twitter, etc.
- The streaming of video and audio files, including both commercial film and music and user-
generated media content (such as the videos on YouTube). - Digital/satellite and “smart” television (especially those that facilitate some interactivity).
- Computer games and particularly online gaming.
- Apps for mobile telephones and tablets
New media includes
social networks
social networks
forms of software that allow people, groups and companies to connect and share information such as photographs and text.
Companies such as Facebook, SnapChat and Instagram are all forms of social networks.
virtual communities.
These networks of individuals who share information across an online community.
The individuals in the community may share similar interests or goals, such as an online gaming community or followers of a particular blog.
Such communities may well be hosted on a social networking platform (for example, it might be in the form of a Facebook group)
Some old media today exists in new media formats
eg newspaper’s websites often involve
multimedia approaches to the news, not just an online version of the printed articles
eg televisions have become “smart”
digital radio provides further opportunities to
Interact and to see as well as hear; e-books
might have web-links or other features that make them more than just a screen version of the printed
page
key features of this new media are:
- Convergence
- Interactivity
- Audience/user power
- Accessibility
Convergence
Increasingly one device can be used to access a wide variety of media.
E.g a mobile phone can be used for watching films and videos, listening to music, accessing social media, reading books, reading newspapers,
accessing websites, etc
Interactivity
- New media formats often facilitate more interaction than old media.
- The audience is able to engage.
E.g being able to tweet a live TV or radio programme (and perhaps have that tweet read out or appear on the screen)
Audience/user power
Interactivity also gives ↑ power to the audience.
- In some new media formats, the audience is probably better described as the “user” as there is
some erosion of the gap between media producer and media consumer.
example of Audience/user power
The audience can use streaming and catch-up services to watch the television programmers they want to watch when they want to watch them
but they are also able to influence media content through their interaction, or even create and share the content themselves
Accessibility
↑ly, new media = free media.
Once people have the devices and the broadband internet access, they are able to get instant access to a vast array of media content, much of which is also free.
Increasingly, new media is
free media
issues raised by accessibility of free media
While this can be great for the audience, it does raise issues about how media producers make money, with a move towards subscription services and significant amounts of advertising
