Media - globalisation and popular culture Flashcards
Globalisation
The increasing interconnectedness of societies across the globe, through more accessible and advanced technology and travel.
MCLUHAN (global village)
We now have a ‘global village’ in which
rapid technological change has lead to
space and time barriers in human
communication to collapse.
MCLUHAN (communication)
People around the world can now
communicate instantaneously on a global
scale.
SKLAIR (blur)
The media blur differences
between entertainment,
information, and promotion of
products
SKLAIR (sells)
It then sells across the world ideas, values, and products assoc.
w what is presented as an idealised Western lifestyle
RITZER (consumerism)
Companies and brands now operate on a
global scale, promoting a global culture
along with the consumerist lifestyle
associated with it.
RITZER (logos)
Companies use the transnational media to
promote products on a global scale, making
their logos known to everyone
Criticisms of global media
Cultural and media imperialism
Cultural and media imperialism - who?
Fenton
Cultural and media imperialism - what
● Fenton argues that most media conglomerates are based in the US, and dominate media communications.
●The media-led global culture-ideology of consumerism has led to Western media
products and cultural values being forced on non-western cultures
Fenton argues that most media conglomerates are based in the US, and dominate media communications - refers to this as?
cocacolonization.
Cultural imperialism
the idea that Western culture is taking over and damaging local culture
Media imperialism
the idea that Western media is becoming popular around the world, and is becoming more important that local media
High culture should be treated with …
respect and reverence, because it is of lasting and artistic value, and part of a heritage worth preserving
High culture is aimed at
middle-class audiences
Popular culture is linked to
passive and unchallenging entertainment,
designed to be sold to a large number of people
●It’s dumbed down and demands little critical thought, rarely challenging existing cultural ideas
PLURALIST ON POPULAR AND GLOBAL CULTURE
believe that there is no such thing as popular or global culture,
because today’s media has led to an increase in consumer choice
PLURALIST ON POPULAR AND GLOBAL CULTURE - Tomlinson
argues that globalisation does not involve a direct cultural imposition
from the W.world, but instead there is a hybridisation of cultures whereby
individuals can ‘pick and mix’ between local and global culture
