Marketing international Eric MILLIOT Flashcards
1
Q
Long terme planing:
IDMD
A
Introduction phase
Development phase
Maturity
Decline
2
Q
Types of ressources
A
Actual and potential ressources
3
Q
Marketing
A
The establishment of a plan for the long-term based on actual and potential ressources in order to achieve an objective
4
Q
The ESO model
A
Look at the document he sent
5
Q
What is Managerial alignement?
A
When the organisation is appropriately constructed based on the strategy
6
Q
Corruption Perceptions Index
A
From 0 to a 100
2/3 of the countries are bellow 50 (labelled corrupted)
7
Q
Copinage
A
Cronyism
8
Q
A
