lecture 6 slides Flashcards
social perception
constructing an understanding of the social world from the data we get through our senses… the processes by which we form impressions of other people’s traits and personalities
attribution
we observe others’ behaviour and then infer backward to causes… that explain why people act as they do
- reflective
- what’s their motive
rosenham experiment
- ‘on being sane in insane places’ 1973
- pseudo-patients entering psychiatric hospitals with “schizophrenic” symptoms
- acted normal once admitted
- they were admitted between 7 and 52 days
- all of them were diagnosed with schiz when they said I hear voices
quote from rosenham’s findings
-despite their public “show” of sanity, the pseudo patients were never detected. all admitted except in one case of schiz in “remission” . the evidence is strong that once labelled schiz the pseudopatient was stuck with that label.
what does the rosenham experiment say about social perception and attribution?
- staff used their surroundings and cognitive structures to understand these people as insane
- the staff didn’t expect to meet researchers- they expected to meet mentally ill people
what is a schema?
- a cognitive frame work that helps us to organize and interpret info
- our schemas don’t have to be the same but may share common characteristics
- help us to organize and remember facts, to make inferences, and assess new info
categorization
-tendency to understand phenomena as categoruee- as part of groups- rather than unique entities
prototype
- the most typical instance of a category
- often made up of a set of common attributes
- ex. drummer
different types of schemas
- person schemas
- self schemas
- group schemas (stereotypes)
- role schemas
- event schemas (scripts)
person schema
- individualistic
- cognitive structures that describe a personality
self schema
-characteristics we associate with ourselves and the meanings we associate with them
group schemas
- stereotypes (tend to have negative connotations)
- referrung to a specific group
- tends to be more rigid and widely held (less individualistic)
- ex. gender and race stereotypes
role schemas
- frameworks for certain roles
- attributes and behaviours associated with teacher, doctor etc
event schemas
- “scripts”
- guidelines for navigating an event successfully
why do we use schemas
- help us to organize and understand our complex world
- help us to focus on what is important
- help us to recall more salient/relevant facts
- help us to process info faster
- help to guide our inferences
- reduce ambiguity