lecture 3 Flashcards
textual data collection
data are produced in a written form
participant generated and pre-existing - publicly available
qualitative surveys
similar to research directed interviews
open ended questions , self administered , different formats- online survey, email , hardcopy
hard copy advantages and disadvantages
easy for drawing tasks
can be collected in a standardised way
data entry required- anonymity difficult to ensure
postal distribution costs
email advantages and disadvantages
can survey geographically dispersed participants
potential for follow up
limited anonymity, data collection required and marginalised groups
online advantages and disadvantages
no need for data entry, geographically dispersed, quick and easy distribution , highest level of anonymity
follow up more challenging, need computer access - exclude marginalised groups
when to use qualitative surveys
ideal for sensitive topics
don’t require many resources - student projects
inexperienced in qualitative methods
advantages if qualitative survey
quick easy and cheap
access a wider range of views
fewer ethical concerns
disadvantages of qualitative surveys
lac of flexibility
thinner/ less deep data - researcher can’t ask them to expand on their answers
cannot clarify instructions
story completion task
require participants to either complete or write a story
complete a story
story stem - write what happens next
write a story
story cue- provided with minimum background details and asked to write as story about the scenario
when to use story completion tasks
good for sensitive tasks, explore peoples assumptions and answer research questions about understanding and perception
advantages of story completion tasks
cheap and quick
comparative designs, sensitive topics and overcome socially desirable answers
disadvantages of story completion tasks
difficult to analyse- not direct reports
variability
researcher directed diaries
record feelings, experiences and thoughts over a specified period of time
requires regular entries
longitudinal