lecture 2

Question 1

advantages of qualitative interviews

Answer 1

detailed accounts of experiences
flexible
researcher has control
easily combined

Question 2

disadvantages of interviews

Answer 2

time consuming and expensive

quality dependent on researchers interviewing skills

Question 3

focus groups

Answer 3

collective interview of sorts - generates rich data

dynamic constant change in interaction

Question 4

when to use focus groups

Answer 4

explore and identify what significant issues are around a topic
conversational data
validate findings

Question 5

choosing group of participants

Answer 5

preferably strangers
equivalent status
heterogeneous

Question 6

what does the moderator do

Answer 6

avoids expressing opinions , describes and explains purpose of session , keeps discussion on topic and ak clear questions

Question 7

advantages of focus groups

Answer 7

efficient and effective

degree of control

Question 8

disadvantages of focus groups

Answer 8

somewhat artificial 
time consuming 
difficult to organise
cannot achieve representativeness 
ethical issues - anonymity

Question 9

visual methods

Answer 9

use of materials such as photos , films, drawings, etc to explore participants world

Question 10

visual methods can be used as a

Answer 10

promotor / eliciting verbal behaviour

allows people to broaden their experience , comprehension and representation