Globalisation of sport Flashcards
What is globalisation in terms of sport
process that involves sport as a worldwide business with freedom of movement of; athletes, spectators, officials
how do trading blocs (EU) promote greater exposure of people to sport
-allows for free movement of people -> people being able to play different sports in different countries
& play for different teams
give an example of free movement of people in cricket
cricketers from britain moving to play in india/ australia
3 features of globalised sport
-free movement of players -> spanish footballers playing in english premier league
-travel -> become more accessible & improved -> teams travelling to compete -> e.g. PL teams play midweek matches in europe
-commercial factors -> sport as worldwide business -> NBA shirts sold in UK
-fixtures -> international fixtures on regular basis -> e.g. europa league
Name 3 reasons for the globalisation of football players
-better, affordable travel
-financial incentives for clubs, players
-global competitions
What occurred in the twenty first century in terms of freedom of movement
national and international laws enabled the freedom of movement of individuals to change nationality to compete for certain countries
-e.g. footballers migrating to Europe from African countries
What has made travelling to other countries to compete in sports more accessbile
availability and cheapness of air travel
What was the golden triangle in the 20th and 21st century
the interdependence and influences of the three factors of sport, sponsorship and the media
-the idea that one factor influences the other
How has media coverage helped with the globalisation of sport
-^ number of ppl watching televised sport -> ^ participation globally
but ‘coach potato’ effect
-adapted rules -to increase entertainment -> more spectator friendly -> ^ watching (T20 cricket)
but goes against tradition
-promotes minority sports (netball superleague, skysports)
but women coverage still lower than traditional male sports
What 4 changes has the media created i 20th & 21st century
- increased players wages, sponsorship opportunities
- increased the number of people watching sport on TV
- influenced rules of sport
- increased number of Britain’s ethnic minorities involved
what is the golden triangle
commercial relationship between elite level sport, sponsors & media companies
