English P1- Advertising Flashcards
1
Q
AIDA
A
Attention, interest, desire, action
2
Q
Attention
A
Design features, pictures and language
3
Q
Interest
A
Target audience, personal pronouns and information
4
Q
Desire
A
Emotions, flattery, associations and claims of success
5
Q
Action
A
Contact details, commands, limited offers and gimmicks
6
Q
Slogan
A
A short and striking or memorable phrase used in advertising
7
Q
Logo
A
A symbol or other small design adopted by a business to identify its products
8
Q
Target market
A
A group of customers to which a business has decided its marketing efforts and ultimately its merchandise
