EMS- Public Relations (PR) Function

Question 1

About

Answer 1

Building the IMAGE of the business, not marketing its product or services

Question 2

Importance of PR

Answer 2

Continued scientific and technological progress
Development in economic, sociological and political fields
Growth if large enterprises
Employment of thousands of workers
Concentration of population in cities
Gradual development of the rift between employers and employees
Recognition that publicity can play a decisive role
Improved means of communication

Question 3

Aims of PR

Answer 3

Primary- creation and maintenance of favorable image between the enterprise and all outsiders.
Secondary- added advantage of PR is sales promotion. Improving the image of an enterprise to gain support of the general public can do this

Question 4

Diferencie between PR and marketing

Answer 4

PR creates a favourable image for the enterprise as a whole.

Marketing concentrates on promoting the sale of the product or service

Question 5

Publicity is

Answer 5

Not paid for

Question 6

Advertising is

Answer 6

Paid for

Question 7

Public Relation Officer

Answer 7

PRO should be a well-qualified, senior member of staff who is part of top management