EMS- Marketing Function

Question 1

4 P’s of marketing

Answer 1

Product policy
Price policy
Place/ distribution policy
Promotion policy/marketing communication mix- advertising, sales promotion, personal sales and publicity

Question 2

Product must

Answer 2

Satisfy the needs of the consumers.
Must be sold at a price that the consumer is prepared to pay, goods must be distributed to a place that is convenient for the consumer and the consumer must be informed about the availability of the product

Question 3

Market research will

Answer 3

Investigate the size of the market, in other words if there is enough people that would be interested to buy the product (if the business will be able to ame a profit).
What price they’re prepared to pay, when and where they want it etc.

Question 4

Methods of market research

Answer 4

Telephone, questionnaires and personal interviews