Definitions

Question 1

Affectively based attitude

Answer 1

And attitude based primarily on peoples emotions and feelings about the attitude object

Question 2

Cognitively based attitude

Answer 2

Attitude based primarily on a persons beliefs about the properties of an attitude object

Question 3

Behaviorally-based attitude

Answer 3

And attitude based primarily on observations of how one behaves towards an attitude object

Question 4

Explicit attitudes

Answer 4

Attitudes that be consciously endorse and can easily report

Question 5

Implicit Attitudes

Answer 5

Attitudes that are involuntary uncontrollable and at times unconscious

Question 6

Theory of planned behaviour

Answer 6

A theory that the best predictors of a person’s planned deliberate behaviours are the person’s attitude toward specific behaviours subjective norms and perceived behavioural control

Question 7

Persuasive communication

Answer 7

Communication advocating a particular side of an issue.

example a speech or television advertisement.

Question 8

Yale attitude change approach

Answer 8

The study of the conditions under which people are more likely to change their attitudes in response to persuasive messages researchers in this tradition focus on “who said what to whom” That is on the source of the communication the nature of the communication and the nature of the audience

Question 9

Heiristic systematic model of persuasion

Answer 9

The theory that there are two ways in which persuasive communication’s can cause attitude change people either process the merits of the arguments known as systematic process and where are swayed by factors that are preferable to the message. Such as experts are always right known as heuristic processing

Question 10

Elaboration likelihood model

Answer 10

The theory that there are two ways in which persuasive communication’s can cause added to change the central route occurs when people are motivated and have the ability to pay attention to the arguments in the communication and the peripheral road which occurs when people do not pay attention to the arguments but are instead swayed by surface characteristics such as who gave the speech

Question 11

Fear arousing communication

Answer 11

A persuasive message that attempts to change peoples attitudes by arousing their fears

Question 12

Subliminal messages

Answer 12

Words or pictures that are not consciously perceived that supposedly influence people’s judgements attitudes and behaviours

Question 13

Attitude inoculation

Answer 13

The process of making people I mean two attempts to change their attitudes by exposing them to small doses of the arguments against their position

Question 14

Cognitive dissonance

Answer 14

A feeling of discomfort caused by the realization that one’s behaviour is inconsistent with one’s attitude or that one holds two conflicting attitudes

Question 15

Post decisions dissonance

Answer 15

Demissonance that is inevitably aroused after person makes a decision such dissonance is typically produced by enhancing the attractiveness of the chosen alternative and deevaluating the rejected alternatives

Question 16

Justification of effort

Answer 16

The tendency for individuals to increase their liking of something they have worked hard to attain

Question 17

External justification

Answer 17

A Persons reason or explanation for dissonant behaviour that Resides is outside the individual example to receive a large award or avoid a severe punishment

Question 18

Internal justification

Answer 18

The reduction of dissonance by changing something about oneself example one’s attitude or behaviour

Question 19

Counter attitudinal advocacy

Answer 19

The process that occurs when a person states an opinion or attitude that runs counter to his or her private believe or attitude

Question 20

Insufficient punishment

Answer 20

The dissonance aroused when individuals lack sufficient external justification for having resisted the desired activity or object usually resulting in individuals the value in the for bidden activity or object

Question 21

Rationalization trap

Answer 21

Potential for dissonance reduction to produce a succession of self justification is that ultimately result in a chain of stupid or tomorrow

Question 22

Self affirmation theory

Answer 22

That’s very suggesting that people will reduce the impact of a dissonance arousing threat to their self-concept by focussing on for me in their competence on some dimension unrelated to the threat

Question 23

Prejudice

Answer 23

A hostile or negative attitude towards people in a distinguishable group based solely on their membership in that group

Question 24

Stereotypes

Answer 24

A generalization about a group of people in which identical characteristics are assigned to virtually all members of the group regardless of actual variation among the members

Question 25

Discrimination

Answer 25

Unjustified negative or harmful actions toward a member of a group simply because of his or her membership in that group

Question 26

In group bias

Answer 26

The tendency to evaluate in the group members more positively than outside group members

Question 27

Meta-stereotype

Answer 27

A persons beliefs regarding the stereotype that group members called about their own group

Question 28

Ultimate attribution error

Answer 28

Our tendency to make dispositional attribution about an entire group of people

Question 29

Realistic conflict theory

Answer 29

The theory that limited resources lead to conflict among groups and result in increased prejudice and discrimination

Question 30

Mutual interdependence

Answer 30

A situation in which two or more groups need each other and must depend on each other to accomplish a goal that is important to both groups

Question 31

Injunctification

Answer 31

Motivated tendency to see the status quo (the way things are) as the most desirable state of affairs (the way things should be)

Question 32

Stereotype threat

Answer 32

The apprehension experienced by members of a minority group that they might behave in a matter that confirms an existing cultural stereotype

Question 33

Jigsaw classroom

Answer 33

A classroom setting designed to reduce prejudice between children by placing them in small desegregated groups and making each child dependent on the other children in the group to learn the course material and do well in the class

Question 34

Extended contact hypothesis

Answer 34

A mere knowledge that a member of one’s own group has a close relationship with a member of another group can reduce ones prejudiced toward that group

Question 35

Attitude

Answer 35

An evaluation of a person, object or odea