Chapter 2: Research Methodology Flashcards
Five pillars of Psychology
biological, cognitive, developmental, social and personality, mental and physical health
what are the three goals of doing scientific research
description, explanation, predicting
operational definition
a standardized meaning for an abstract concept
why is the operational definition necessary
it makes sure that different researchers are talking about the same thing (measuring the same thing)
how did Bandura, Ross, and Ross (1961) measure aggression in children
by the number of times a child punched or hit a Bobo doll
social scientists are the only one’s who use operational definitions
false (natural scientists also operationalize their objects)
how do natural scientists use operational definitions
properties of an object can only be defined by thinking of an experiment that can measure them
when the bell is paired with food an animal will salivate to the bell after 10 trials is an example of
classical conditioning
operant conditioning and classical conditioning are under the branch of
behaviourism
workers will be more productive if they get a bonus after producing every 10 pieces of work is an example of
operant conditioning
explain a theory
an explanation or model of how a phenomenon works (explanation based on observation)
theory, hypothesis, research (in order t or f)
true
what are the two types of theory explanations
mechanistic explanation = how
functional explanation = why
or both
what is the role of a theory
to integrate unrelated facts and principles into a coherent whole
what are the 7 steps in scientific investigation
- pose a specific, testable research question
- educate yourself about what is already known about your theory
- formulate a testable hypothesis
- design a study select a research method
- conduct the study and collect the data
- analyze the data
- report the findings
whats the difference between a hypothesis and a theory
theory describes a general phenomenon whereas a hypothesis predicts a specific observation in a specific study
the hypothesis is a tentative statement because
the data might or might not support it
what are the three types of research methods
descriptive methods- describe what is occurring (observational studies, self reports, case studies)
correlational methods- test the relationship between factors
experimental methods - investigate what causes an outcome
what are the two major concepts when evaluating measures
reliability- does your instrument give you the same reading every time you use it to measure the same thing
validity - are you measuring what you intend to measure (how do you know)
reliability
consistency or dependability of behavioural data. reliable result will be repeated under similar conditions of testing at different times
what are the two types of reliability errors
random and systematic
random errors from an unreliable instrument (of inflation and deflation) will
balance themselves and sum to zero
the instrument is reliable but inaccurate
systematic error, which is either positive or negative direction consistently (bias the overall measurement)
do random errors affect the average
no, only the variability around the average (spreads the distribution out)
do systematic errors affect the average
yes, it shifts the central tendency of distribution (bias)
an accurate or precise measure produces results that
agree with a known standard
can an instrument be inaccurate but reliable
yes