chapter 2 cpt 7 Flashcards
What is Generation Z?
Born after the year 1997.
What are the birth years for Millennials?
Born between the years 1981 and 1996.
What are the birth years for Generation X?
Born between the years 1965 and 1980.
What are the birth years for Baby Boomers?
Born between the years 1946 and 1964.
What are the birth years for the Silent Generation?
Born between the years 1925 and 1945.
What are low-cost health clubs?
Low-cost health clubs offer a low-price membership with minimal amenities, primarily access to exercise equipment. Additional services, like fitness classes or personal training, often cost extra.
What features do mid-market health clubs provide?
Mid-market health clubs include all features of low-cost clubs, plus additional amenities such as higher-end locker rooms, snack sales, and group fitness workouts included in the membership.
What distinguishes premium health clubs?
Premium health clubs feature multiple group-fitness studios, high-end amenities like towels and personal hygiene products, cafes, pools, spas, sports courts, and childcare services. Membership prices vary widely.
How do nonprofit fitness facilities operate?
Nonprofit fitness facilities, like the YMCA, use revenue from memberships to cover costs and fund community initiatives. They still require revenue generation similar to for-profit clubs.
What does SWOT stand for?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
What is the purpose of a SWOT analysis in building a brand?
A SWOT analysis helps identify areas of strength for building a brand and establishing a USP, while also identifying opportunities for professional growth.
What should be identified under Strengths?
Strengths include competitive advantages such as education, skills, abilities, or work experience with a specific population.
Examples of strengths might be education, certifications earned, or experience working with a particular type of client.
What should be identified under Weaknesses?
Weaknesses should be identified honestly and thoroughly to uncover opportunities for growth.
Examples of weaknesses might include unfamiliarity with specific types of clients or discomfort with the sales process.
What should be identified under Opportunities?
Opportunities include developing new professional skills or expanding into new business opportunities.
For example, a lack of education in a specific area can be an opportunity to take a workshop.
What should be identified under Threats?
Threats include factors that might impact a fitness professional’s business, such as the economic climate or competition.
Some threats are external forces that cannot be controlled, while others can be turned into opportunities.
What are the Four P’s of marketing?
The Four P’s of marketing are product, price, promotion, and place.
What should a marketing plan identify?
A marketing plan should identify business opportunities and how to attract business in a specific market environment.
What does a marketing plan help determine for a Certified Personal Trainer?
A marketing plan helps determine the most effective way to promote the services offered by the Certified Personal Trainer.
What should a marketing plan communicate regarding the product?
A marketing plan should communicate the benefits of using a product.
What should a marketing plan identify regarding pricing?
A marketing plan should identify a competitive price of the service.
What should a marketing plan determine about promotion?
A marketing plan should determine how the service will be promoted.
What should a marketing plan select regarding distribution?
A marketing plan should select the place or method of distribution.
what is the second stage in the sales process
communicating solutions for the customers needs
What is the training model used by proffessionals called
The OPT model for personal trainers
