Chapter 11 part 2 Flashcards
social cognition, behavior, and influence
what are attitudes?
our feelings or opinions about people, objects, and ideas
are psychologists interested in attitudes?
yes, they are very interested
can attitudes predict behavior?
sometimes
when can attitudes predict behavior?
when the attitude is strong
when the person is made aware of the attitude
when the person has a vested interest
how can a strong attitude predict behavior?
if you have a strong attitude, you are more likely to behave in ways that align with that belief
how can a person being made aware of their attitude predict behavior?
if you say your belief out loud, you are more likely to act in ways that align with that attitude
how can a person having a vested interest predict their behavior?
if you have something to gain in seeing the attitude and the behavior together (if you have skin in the game), you are more likely to do that behavior
can behavior predict attitudes?
sometimes
what is the self-perception theory?
attitudes follow behavior. doing becomes believing
what is the self-perception theory in simple terms?
when we force someone to do behaviors that are the opposite of their attitude, their attitude begins to shift to match their behavior
what is an example of the self-perception theory?
you hate Amazon, but that is the only job you can get and you need to feed your family. A few months later, you dislike Amazon instead of hating it. your attitude is shifting
what is the foot-in-the-door technique?
someone asks you for one little thing and you say yes. when they come back to ask for a larger favor, you are more likely to say yes because you said yes to the first thing
why do we change our beliefs to match our behavior?
it is easier to change our beliefs / attitudes than change our behavior
why are people more likely to change their beliefs after engaging in behaviors that go against them?
cognitive dissonance
everyone experiences a conflict between _________________
who we are and who we want to be
which psychologist developed the theory of cognitive dissonance in 1957?
Leon Festinger
what is cognitive dissonance?
the conflict or anxiety we feel when there is an inconsistency between our beliefs and our actions