ch8-show you care Flashcards
pretend to have nothing at stake and disinterest
for personal gain
Argument tool: the reluctant conclusion
act as you were compelled to reach the conclusion despite your own desire
Essence of leadership
Cause, craft , caring
Best rhetorical trick
Make it seem you have no trick
argument tool:dubitatio
Seem to be in doubt about what to say-makes them misunderestimate you
Warn the crowd
You are not about to hear anything new
Argument trick
Raise your voice louder - audience will sympathize with a clumsy speaker
Silence
Have a meaningful silence
One on one dubitatio
After your partner finished
Look down
Speak softly
Then raise up to the main point
To have credible ethos
Don’t be yourself
You have to perform them- conform to audience each time
The tools
-The reluctant conclusion : the rightness of conclusion despite of your unwillingness
-The personal sacrifice : help audience more than you or you will suffer
-dubitatio:don’t be a plain speaker