Ch5-get them to like you Flashcards
if you have no need to live in the society you must be either a beast or a god
Aristotle
Decorum
your audience find you agreeable if you meet their expectations
Ethos
person’s ability to fit in with a group’s exception
the speaker is like a higher collective voice of his audience
you can not be in decorous and persuasive
the two are mutually exclusive
you persuade man only insofar as you can talk his language by speech gestures tonality order image attitude idea identifying your ways with his
persuasion alert: aporia
wonder openly with the audience and say you can not come up with any reason
suddenly they get along
Persuasion alert: dialiysis
This not that approach-consider being concise but to point
don’t buy the shoes buy the colors
main course of action
get them to identify with you
