Ch17- Know Whom To Trust Flashcards
Ethos
Disinterest virtue and practical wisdom
Virtue is a state of character concerned with choice
Aristotle
salesman trick
Exchange friendship rather than gift
This leverage information not first hand gift
Logical short circuit to spot fallacies
What you want
What they want
Look for disconnect
Rhetorical defense is
All about disconnects
In front of a intelligent audience
Ironic understatement can help your ethos and authority
a State of character concerned with choice lying in a mean
A sweet spot of any argument lies in the middle of the extremes
Virtue is a
Temporary a state of character, a virtues choice is moderate
To be viruses and go to the middle
Use “that depends” on the situation
rhetorical virtue let’s you leverage what u know
Apply that limited knowledge to areas where you don’t have the facts
Politician pitch them selves as moderate
By making the opponent appear to lie further from the middle
By using labels like “environmental extrimist”
You are actually the extremist yourself
Tools: what is a a lie
1–apply the need test: do they need your need
2-check the extreme: how do they describe the opposing argument