26-capture Your Audience Flashcards
argument trick: counter argument
Not but actually arguing it but by saying the other side does not have the facts that we have and they are clueless
Cicero’s outline
Intro: establishing character - my presence here is unlikely
narration: my story is a part of a larger one
Division: show both side and say we have more work to do
Proof: use sth that drove wedge between divisions
Refutation: out and out attack or attack the spin masters as drivers of division
Conclusion: double duty summary and call to action by describing happy future
Use demonstrative rhetoric to bring the tribe together - deal with values
Contrast yours with the enemy
And say we will not apologize and we will outlast you because we are rough
Turn a problem into identity rhetoric
Tell the audience they are given a chance to prove themselves
Admonish your audience by flattening it
By reminding them that as an capable group we failed to live up to our standards/acting out of character
Use movie technique to ramp up drama
Put a vivid story of a past happening- wide zoom to narrow one
Make the complex simple by balancing figures
This achieved by using antithesis by showing all possible options-this can let you show the brighter side as well
To emphasize start a new sentence before finishing the last one
By building up the pressure and releasing in the end
Our challenges are new, our instruments might be new, but our values are old as it gets hard work honestly..
Connect unlike things with alliteration
Sound alike words
This is a the price and the promise of cictizenship
Get them remember one thing by putting it in one word
I have just one word one word for you, tomorrow, tomorrow
Channel the ethos of a great character
MLK as a red.. we can not walk alone in the end of each tense
Eventually switch to future
Today we have serious challenges… but know this, America they will be met
Describe the outcome of your choice as a dream
What if questions in row…
List proposals in the form of a vision
Trump bursts: 12 seconds balloons of info and comedy
Is is about the length of a human breath
Forty words to support your cause that’s the frame for your speeach
This is about or this is not about to start