ch7-use your craft Flashcards
get the audience to trust your decision
1-show off experience: I know what is like not talking about yourself
2-bend rules:if the rules do not apply don’t apply them
3-take the middle course: by urself or an ally
try on someone in authority
I have heard wonderful things about you. you treat people with respect not as some dough in a cookie cutter
try in proposal
payoffs, doability, superiority
put them in suspense by showing the alternative first
to finish the conversation to bend rules
propose a fact as a solution
in baby case going to his own bed:
when he is old enough to reason with
best arguement
let audience make their own mind
inconstancy
is a good way to manage experience and expectations
put them off guard