Ch11-gain The High Ground Flashcards
Speech is the leader of all thought and actions
to prove your ooint
start with sth that ur audience believes
Argument trick: political
either moral or Advantage
focus on showing how it benefits the situation even if it is advantageous
Argument trick: common place
use their point of view to jump off the conversation
these are rule of thumb not facts
common place
to students to enlist in army:
A sreong nation is a peaceful nation
vs
out army can use strong people with strong mind set
argument tool: rejection
Generally in form of common place reasons from Audience
Use it as the starting point of the convo
public opinion in Mark Twain language
Is held in reverence, it settles everything some think it is gods voice
the tools: in order to convince them
Start with what they believe/ value/ desire: commonplace
-advantages for audience by choices in future
-commonplace: the ground the audience currently stand on
Comes from babbling/rejection or general acceptance