24-use The Right Medium Flashcards

1
Q

Essentials of medium

A

Timing: how fast the response, howling the message
Th kind of appeal: which combo of ethos Lagos pathos
Gesture: decorum and manners, subtle signs

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2
Q

Sensing persuasion

A

Sound
Smell
Sight
Touch
Taste

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3
Q

The secret of comedy is

A

Timing email has no timing

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4
Q

The longer the email the more logos it conveys

A

The shorter gets more respect in a sense that it does not need justification

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