ch13-control the argument Flashcards
logos steps
Apply: facts, values, attitudes to particular problems
syllogism
apply deductive process
van digram approach:
All men are mortal,Socrates is a man, therefore Socrates is mortal
if-then approach:
if babes go for Porsche, if you go for babes, you should buy a Porsche
In rhetoric commonplace is a fact
deductive vs inductive logic
premise-apply to a specific case
specific case- apply to prove a premise
in deductions skip the obvious facts
Leaving aside
mention sth wo mention -to look fairer
“not to mention you snore like a buzz saw in the bed”
deductions
the premise is the proof
the choice you want your audience to make it conclusion
eat your peas (because)they are good for you- conclusion()proof
apply a fact or commonplace as
A premise (all politicians are alike)to a situation(election)-put out your choice as
A conclusion(democrats are better than republicans)
Aggressive use of deductions
do you plan to vote democrats and protect the middle class
Deductive conclusion attack
Undermine the premise, if not use induction(lead from specific case when commonplace do not work)
argument tools: Rhetorical example
Poker vs Mozart
You wanna relax ?then we gotta do poker
Fact: you yourself said there is nothing more soothing than cigar an poker
Comparison: do they let you drink during Mozart concer
Story: I know a guy who went and suffered through the whole thing
Presentation
List fact and that audience believe in
Compare urs with opposition
Use anecdote to support your point on the micro level
Reagan speeches
Tools
deduction: interpret circumstances thru the lens of values and beliefs
Enthymeme: logical sandwich we should do this because x
Induction: arguments by example, works best when no common place in audience
Fact, comparison, story