Attitude/behavior Flashcards
what is Attitude?
a learned tendency of behavior
what are the ABC’s of Attitude?
Affective component (feeling/emotion)
Behavioral component (action)
Cognitive component (belief/knowledge)
identify the ABC components of attitude in the paragraph:
“I love aquariums because I believe they are beautiful. Every-time I see an aquarium store I stop in to look around.
Affective: “I love aquariums “
Behavioral: “I stop in to look around.”
Cognitive:” I believe they are beautiful”
what are the 4 approaches to looking at how Attitude influences our behavior?
1) Theory of planned Behavior
2) Attitude to behavior process model
3) prototype willingness model (PWM)
4) Elaboration likelyness model
what are the two important aspects of Theory of planned Behavior
1) Implications
2) intentions
what 3 things effect our intentions
1) attitude
2) subjective norms
3) percieved behavior control
model
1) event
2) attitude + knowledge
3) behavior
Attitude to behavior process model
model that states there are 6 things that influence behavior
1) Past Behavior
2) Attitudes
3) social influence (peer pressure etc.)
4) intentions
5) willingness
6) Models(acting to be like celebrity)
Protype willingness model
What are the two ways information is processed in the Elaboration Likelyness model
1) central processing- (quality of information in argument)
2) Peripheral processing(superficial qualities of argument)
what are two important explainations for how Behavior influence attitude?
1) foot in the door
2) Role playing
term that refers to two contradictory beliefs
cognitive dissonance
person is behaving a certain way because of situation he is in
external attribution
person is behaving a certain way because of personal factors
internal attribution
what are the 3 elements that psychologists use to assess external attribution (behaving a certain way because of situation)?
1) consistency (always act this way in this situation)
2) consensus (others act the same in situation)
3) distinctiveness (specific to situation)
