4 P's of marketing Flashcards
1
Q
4 P’s of marketing
A
Product, Price, Place, Promotion
2
Q
Product
A
product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service.
3
Q
Price
A
amount a customer pays for the product. The price is very important as it determines the company’s profit and hence, survival
4
Q
Promotion
A
all of the methods of communication that a marketer may use to provide information to different parties about the product. (promote product
5
Q
Place
A
refers to providing the product at a place that is convenient for consumers to access.
